Seo - Book Seo

How to check your backlinks

2011-03-09T18:33:00.001-08:00

First read my post about backlinks and how important are them for a well SE Optimized page.Check your progress on building backlinks is not important from SEO perspective but it`s i good to know the number of your backlinks. Find out the number of your backlinks (or the backlinks od your rivals) using the following free online SEO tools and services:

1. SmartPageRank Backlinks Pagerank Checker

This tool can check the PageRank of your backlinks, the anchor text and if its DO- or No- follow.

2. SEO PRO Link Checker

This tool is allmost the same as the above one but this will check the PageRank of the Homepage of your backlinks and the number of pages where your backlinks are linking (Outbounding Links)

3. Google Webmaster toolsSign in to your Webmaster account and find the Links to your site page where is a list of your pages. After every page is the number of backlinks it has, click on a number to see the backlinks of that page.

NOTE: Check your backlinks with and without www. With these tools you can check the backlinks of each individual page. Keep building...TIPS: Check the backlinks of your competitors ,try to get link from the same pages as they.

Backlinks , Google Pagerank and SEO

2011-03-09T18:31:00.001-08:00

The backlinks are incoming links to your blog.
The google pagerank is the score of your blog.
For a higher pagerank your blog needs to have backlinks. The most important factor isn`t the quantity of backlinks , more important is the pagerank of each backlink. The anchor text is also important, the anchor text is a clickable text ,it`s need to be relevant to your page. As you see in the above picture , the page C has a high pagerank with a single backlink. The page E has a lot of backlinks but with small pageranks. There are 2 type of links: DoFollow and NoFollow links. The NoFollow links have no value in the eyes of search engines, only the DoFollow ones are counted as backlinks.
There are many ways to create backlinks , i will show you some of them:

1. You can buy the backlinks

There are many backlinks building services, they create backlinks for a fee. This is one of the fastest ways but this isn`t free.2. Comment on other blogs
You can build backlinks by commenting on other blogs. Most blogs have a Name/URL option, put some relevant keywords as name and the adress of your blog as URL or simply leave your link in the text of the comment. Don`t spam , comment something whats relevant to the given post. You can use the Free Fast Blog Finder tool to find high PR blogs.
3. Be active on forums
Most of the forums are allowing signatures , leave your link in your signature. Be active on forums cause every post is a new backlink.
4. Blog directories
Submit your blog to blog directories like DMOZ or Yahoo Directory. You can select from free or payd directories , the result can be the sam at both , but at the paid directories you will be listed more faster.
5. Article Directories
Write quality posts and submit them to article directories like: Ezinearticles and Goarticles

These are the most popular and easiesr ways , but you can find other way too. eg: create a profile on social networks and share your links or use a backlink checker tools to see your competitors backlinks to get ideas.....If you have an idea please feel free to share it in a comment!

Welcome to SEO Tips Blogger

2011-03-09T18:29:00.001-08:00

Have a blog , maybe with some good posts , but without readers ?
This is the problem of many bloggers. It`s important to have quality content , so the visitors will come back to see whats new , is forming a community and if you post regularly the visitors will come back regularly , too. But , first you need visitors who to come back... I will post a lot of tips and tutorials to gain traffic , money from adsense and how to customize your template.

The best traffic source are the Search Engines eg: Google , Yahoo , MSN ...

To gain traffic from the you need to make a good seo (Search Engine Optimization)

Another traffic sources are the blog directorias or social networks eg: DMOZ , Technorati , Twitter MySpace....

I will post about these traffic sources too , so if you want increase your traffic please

The importance of the Meta Description tag

2011-03-09T18:28:00.001-08:00

How important is the meta description tag ?
-this is a very frequently asked question by blogger all around the world.

These days the importance of the meta description is less and less important. The meta description was originally and important factor for a higher position in search engines ranking. On that time search engines weren`t so "wise", and the meta descriptions where full of spammy keywords.

Now search engines are more wiser and spamming your meta description might can bring to get penalized or even banned. It`s not easy to recover your blog from a ban. Be aware, if you decide to use meta descriptions don`t make them look spammy and don`t stuff the them whit lots of keywords.

If you have a relevant meta description google may use it as a snippet for search results description , else it will use a piece of text from your content or instead google may use your ODP (DMOZ) directory description.

A well written meta description can attract more visitors through search engines search results , but be careful , don`t use the same description for all your pages ,google and some other search engines may threat this as duplicated content.
Try to keep your description tag bellow 150 characters (including spaces), don`t repeat any word more than twice ,a high keyword density may can bring to get penalized. Write accurate ,relevant and unique descriptions for each particular page, write them for humans instead of search engines.

In conclusion, the meta description tag is useless for your ranking. It has no weight in google algorithm.

seo information

2011-03-09T08:00:00.000-08:00

SEO is an acronym for "search engine optimisation" or "search engine optimiser". Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure that you research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog and our discussion forum can provide you with a great deal of information about how to optimise your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.
Before beginning your search for an SEO, it's a good idea to become an educated consumer and make yourself familiar with how search engines work. We recommend starting here:

If you're thinking about hiring an SEO, the earlier the better. A good time to hire is when you're considering a site redesign or planning to launch a new site. This way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:

Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes that you make to my site and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through over-aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google or even the removal of your site from our index. Here are some things to consider:

Beware of SEO firms and web consultants or agencies that send you emails out of the blue.Amazingly, we get these spam emails too:
"Dear google.co.uk,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a No. 1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won't clearly explain what they intend to do.Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be entirely removed from Google's index. Ultimately, you are responsible for the actions of any companies that you hire, so it's best to make sure that you know exactly how they intend to "help" you.
You should never have to link to an SEO.Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines - at least, probably not in a way that you would consider to be positive.
Choose wisely.While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO:http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behaviour. Be careful.
Make sure that you understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labelled and separated from our search results, but make sure that you ask any SEO that you're considering which fees go toward permanent inclusion and which apply to temporary advertising.
What are the most common abuses that a website owner is likely to encounter?
What are some other things to look out for?

owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn't distinguish between actual search results and ads that appear on search results pages
guarantees ranking, but only on obscure, long keyword phrases that you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from "fake" search engines, spyware or scumware
has had domains removed from Google's index or is not itself listed in Google
requests your FTP account information or root access to your server

http://www.ftc.gov/

Federal Trade CommissionCRC-240Washington, D.C. 20580

http://www.econsumer.gov/

Introduction handbook ebook SEO 2.0

2011-02-23T07:17:00.000-08:00

After publishing the handbook SEO 1.0. Webmaster Library has received many words of encouragement, sharing from you. Today 8 / 3 Library Webmasters make ebook publishing SEO manual version 2.0, with the desire to bring the knowledge of SEO (optimization) for everybody. Library has integrated Webmaster and compile the votes or made by many authors that we collected on the internet during the past. Book ebook ebook covers 10 major topics with 144 posts. The full range of topics and articles to help you sort the science easy to read reference and exchanged as needed. Handbook includes the following topics:

01.Giới thiệu

02.Search Engine Optimization

02.1. Optimization

02.2. Link Building

02.3. SEO Tips

02.4. SEO Marketing

03.SEO Open Source

03.1. Joomla SEO

03.2. Drupal SEO

03.3. vBulletin SEO

03.4. Wordpress SEO

04. SEO Documents

05. SEO Tools

Please thank the website: thuvienwebmaster.com, seovietnam.org, vnseo.net, vnpower.com, eblogviet.com, tomcatblog.info, hvol.net helped us make this ebook.

There are many articles that we do not write to the author's name should be had in this section. If you are the author of any article in this handbook, please let us know, we corrected for accuracy.

Hope this handbook helps your SEO.

Webmaster Library will continue the SEO Handbook ver 3.0 in the coming months. We hope the comments of the handbook you to a perfect day. All comments questions please contact us at:

TRAN LE DONG (Admin LIBRARY webmaster)

- Website: http://thuvienwebmaster.com

- Email: thuvienwebmaster@gmail.com

Seo, try it yourself

2011-02-15T19:18:00.000-08:00

The seo industry can be as vital anything in the world and here in this case there is no need for all of them to look for a seo company to do your thing you can yourself try your hand in doing it ,it’s not a big deal where only the important things needs to be understand and the basic knowledge as well there are number of books and websites that tell you how seo works and with the help of those things it is not a difficult thing to do at all and with the existence of all the information’s one can choose this way to find a career in it.

The SEOP Reviews and Work ethic is very important in doing these things and content is the king and it is the first step to be noted and with interesting content and exciting one that has to be in our website to attract the page ranks ,the important that can be done by us was writing the unique content articles or blog post that can be as much related to the stuff in our website ,if our site contains garment materials then interesting points should be made to attract the customer attention, and when search engine works it looks for the most content wise articles and slowly our site will move forward ,as the content increases the search also brings our website to the top page and thus making the mark in page rank in a some period of time, in this way we can also practice ,but it generally takes some time to do these things.
mini games online

The importance of keyword in seop

2011-02-15T19:10:00.000-08:00

The seop is nothing but a optimization technique and generally abbreviated as the search engine optimization technique and here in this case of the seo technique the optimization is done on basis of various things and using appropriate keyword is very important as it gives the desired results in a short span of time ,in the seop technique the website has to optimized and taken to the next level as the page rank improvable and for this thing usage of key words should be appropriate to the content being used, the usage of rare words can also do for you ,the website along with the well written there must be some key words which must be used frequently so that more number of words used can help you during the search results.
In the SEOP Reviews, the if the keyword is used as many times in successive intervals will have a chance to be identified and whenever it is getting called the slow progress of advancement will happen and also the usage of headers ,font layout meta keywords along with various will help in improving the website ranking ,these process are the very important process of the search engine optimization technique, sos in this way once the key word is made popular then the page rank will follow up very shortly and usage of links will also be the important factor and with increase in number of relevant articles the more chance of page getting optimized.
mini boy games
y3 games
example to show you've chosen two keywords for a web of my games, tag it with a high likelihood of success and benefit for me that's why I choose keywords.

Types of SEO

2011-01-21T01:36:00.000-08:00

Search Engine Enhancement (SEO) is acting as a apparatus to back the after-effects of accordant abstracts in time, acquired acceptance due to its affluence of use and effectiveness, a technology to accompany users the abeyant ambassador with no affectionate of mediator, vice-versa
Seo is disconnected into two capital categories, first-page enhancement in cutting the agreeable on the web website to ability the masses and award top ranking, this blazon includes keyword analysis, agreeable enhancement web website in HTML, keyword creation, administration and meta tags optimized, and the appliance of altered methods absolute seek engine acquiescence to advance the website.
The additional blazon is the enhancement to addition page, a hotlink architecture action based on capacity for the acclaim and acceptability of top performance, although there are added superior characteristics classifiable in the categories of abounding baby businesses are still clumsy to get Seo services Skills due to bound budget, but the bearings will change as abounding companies began to allegation for the abject aeon to accommodated approaching demands

Finding and Attracting Customers Online

2011-01-21T01:23:00.000-08:00

Local businesses can and should use their websites to allure and acquisition barter SEO servicesonline because getting begin online drives both online and off band sales. Getting to page 1 is the key because it drives 95% of all traffic. Bounded businesses can do this added calmly than they think.
Google spiders the SEO web always and food key abstracts about sites on their servers. When anyone searches, Google searches its own database (not the web) and presents you with seek engine after-effects pages (SERPs ). There are three elements on SERPs: 1) Paid pay per bang (PPC) ads are on the appropriate 2) bounded business listings with a map – actual important for bounded businesses and 3) 10 amoebic results.
These three areas on the SERPS agree to the three methods businesses use to allure humans to their sites: PPC advertising, bounded listings and seek engine marketing.

On Page SEO Factors

2011-01-21T01:17:00.000-08:00

To get a top seek engine baronial for your website you charge to ensure that you accede all the key on page SEO factors and try to accomplish them as seek engine affable as possible. Whilst acceptable on page SEO does not automatically aftereffect in a top baronial it does advice facilitate this.
The important on page SEO factors to buck in apperception are:
The area name
Choice of area name is one of the basic on page SEO factors. In an ideal apple you would artlessly use a keyword but you would be actual advantageous if this were to be available. In convenance the best advantage it is best to use the keyword at the alpha with something afterward to accomplish it different e.g. keyword???.com. Using a abutment is ok for SEO services purposes.
How the website is constructed
Remember that the seek engines can’t apprehend Flash agreeable or cartoon so these can be a albatross for SEO
purposes. Use argument as far as possible.

3 Reasons Why You Need Professional SEO Consulting Services

2011-01-21T00:50:00.000-08:00

We all anticipate that we apperceive something if we apprehend a book or a few blog posts, yes we absolutely abstruse something, but that doesn’t accomplish us experts. That is abnormally accurate for seek engine optimization, if you own a website and wish to accomplish it big, eventually or after you will charge able SEO services consulting services.
We are not talking about a abounding seek engine enhancement from active to tails, although that is an option. We are talking about middle-sized companies absent to do centralized SEO, they would still charge an SEO consultant, and we will go over the affidavit why. But let me just accompaniment this afore we account the affidavit why you would charge able SEO
consulting services, if you wish something done appropriate from the start, you charge a being that knows the business and how things are done.

Basic Search Engine Optimization Techniques

2011-01-21T00:10:00.000-08:00

There are people who refer to online marketing and SEO as an art. However, some would rather call this a science. There are precise techniques that you need to follow SEO services if you want to increase the traffic going to your website and some techniques work better than others. You just have to understand how these are used and how you can benefit from them.
Search engine optimization involves giving your visitors the best surfing experience on your website so that they will bring in more people. It is better if you are an expert on your website’s topic rather than just being good at SEO. When it comes to the technical part, all you need to do is to have the right software like a blog platform such as WordPress. You also have to follow the simple guidelines set by Google.
There are also things that you can do to help you come up with a list of keywords. This is what you need to start your SEO strategy. All that you do will have to be based around the keyword that you chose. It is nice for you to have a long SEO selection of keywords that have significant number of searches used by search engine visitors.
If you are an expert on what your site is about, you can easily come up with a list of keywords even if you do not resort to a keyword generating tool. But it is better if you use the more scientific approach. Google has one that generates suggested keywords for those that use AdWords. There are other sources that you can use such as Wordstream and SpyFu.
On-site optimization is all about the content that you have on a webpage and making sure that it matches the keywords that you are using. The keywords should be found on your page titles and your URL. When making your content, the keywords should look like they naturally belong there and they should not make the narrative sound funny. You can make a separate landing page for each of the keywords you are optimizing for.

How to Increase the Conversions Using Search Engine Optimization Specialists?

2011-01-21T00:05:00.000-08:00

The best anomaly to this topic is the Pareto analysis. It is believed that 80% of the e business SEO services results from 20% of the online activities that are being carried out.
In order for any business to thrive successfully, the content should be readily available in an easily approachable manner. Conversion marketing is the ultimate goal of all business. All businesses fall into this category at point of time.
Conversion rate is one that brings in quality to the business. The stakes are high when the information is ready to avail by all. It’s one thing to have maximum traffic to the website. PPC optimization is one way of getting maximum traffic to the website. The real value for money comes in only if the website has high ROI in terms of quality conversions.
There is no use if people simply skim through the website only because some external link has landed them in the particular business page. In order to retain the interest of customers, the landing page should have the content that was promised. Customer satisfaction is one way by which the website gains maximum conversions.
The following are some tips available to increase the conversion rate. Often the way to complete the difficult tasks is through simplicity.

Simplicity is the key. Keep it simple so that the customers are forced by their mere interest to increase the conversion rate of the business.
PPC optimization specialists are available that increase the scope of the business.
Easy navigation through the pages should be made available to all customers. The user should not be thrust upon a zillion links so that he is unsure of where to go next. There should not be any confusion for the user regarding the navigation.
No one would want to dive into a pool without knowing the depth of it. So in order to make it a hassle free experience for both the reader and the promoter, the credibility or the authenticity of the website should be increased.
The more secure the business, the larger is the pool of people that the website attracts. Some ways to attract more customers by increasing the credibility are:
- To present them with an authenticated address and contact number
- To present various case studies and real life testimonials.
- To display the picture of the organization or the potential client list. An intriguing client list could always attract new business.
- If any products are on the offer, then detailed notes about the make, the cost, availability etc SEO should be on the website readily accessible by all.
- If transactional landing page methodology is uses, then there should be special mention about the ways by which the personal information of the clients is kept secure.

Tips and Tricks for SEO

2011-01-20T23:40:00.000-08:00

Search engine enhancement is now acceptable absolute accepted because businesses now a day are acceptable online and anybody is application internet to seek for online writing and casework they need.
Search engine enhancement agency announcement you website online, giving it added exposure, added afterimage and traffic. Google is one of the a lot of acclimated seek engines now a day. They try to affectation a lot of accordant seek after-effects in the seek body. That is authoritative seek engine enhancement added difficult and aggressive than usual. But there are some techniques that can advice your website get added cartage and rank it almost in seek engine.
Choosing area name of your website
Ideally the area name should accept keyword in it. But if you do not get one with keyword in it try application altered combination’s. Or if you are searching to optimize a website already registered or up in running. Again you aboriginal job should be, allegory the centralized structures of website. That is alleged on website optimization. On website enhancement contributes about 40% to 50% in the accomplished SEO. Once you accept your website centralized anatomy SEO affable that agency you website allows seek engine to apprehend and clamber your website properly. A website should accept some amount of pages it. A lot of acceptable you should accept a website starting from ten to fifty or added pages. E-commerce websites charge to get over hundred pages. Afterwards you accept got some acceptable numbers of pages again afterwards that go for centralized bond of the web pages. Added centralized links central the website administering the links either to aforementioned website or some added is traveling to accord your adeptness to get added base pages. Once you abide your website to seek engines to index, these centralized and alien links will prove to be a analytic base pages with the crawler. In added words afterwards this action seek spider will anticipate of your website a big website with lots of base pages. That gives you rating. In added words 500 pages in absolute with this action will accord you about 2000 base pages that agency about 4 times added than you are absolutely having.
Once you accept got some of these indexes next footfall should be demography a abrupt attending on the agreeable of the website. You should try to cover your targeted keywords as abundant as you can in the agreeable of the website. But do not accomplish it a spam. Application keyword in aggregate may aftereffect in benightedness from seek spider. In that case you should go for accouterment different advice about your targeted keywords. Try to use your keyword in allotment of 20% of the accomplished text. Every targeted keyword accept to accept allegorical online writing on the website. Added advice in the anatomy of argument you are able to affectation on your website. Added appraisement that will aftereffect in. But accomplish abiding do not archetype some ones content. If you do that seek spider will analyze that on the base of publishing age and if you prove to be amiss or victim. Bot can even block your website and can forward it to Sand box, area your website SEO services can prolong from six months to life. Sand box is a annoying box by Google which is for spammers or agreeable copiers or annihilation like that. Always get brace of chargeless registrations for your website such as AVG chargeless virus test, Secure merchant absolute etc.

Tips in Writing Good Articles for Article Directory Submission

2011-01-20T23:38:00.000-08:00

Article submission is a great way to increase your backlinks. Article submission can help to increase SEO services your reputation if you are involved in a professional field. When people see that your article is informational, they will respect you.
Some article directories are very strict. The user has to follow all the rules in the submission guidelines in order to get their article published. Some article directories will immediately publish the article without having it reviewed by an editor. Even though your article is published on the site, an editor will review it later to see if it complies with the submission guidelines. If it does not comply with the submission guideline, he will delete it. If you resubmit the articles too many times, the editor will be fed up of reviewing it. As a result, the editor will just delete your article from the database. Therefore, it is important to read the submission guideline before submitting your article.
Your article should be optimized with the main keywords. If you want to further optimize it, you can use secondary keywords. The main and secondary keywords must be related to the niche you are promoting. The keyword suggestion SEO services tool is used to find SEO keywords for your article. The keyword you use must have low competition. Generally, the keyword should have a competition less than one thousand. When there is little bit of competition, you will find that the search engine will rank you on top of the search engine result. It is recommended that you use keyword that has a competition between 500 – 1000. The lesser the competition, the more opportunity you will have in ranking in the search engine.

SEO Beginners Guide

2011-01-20T23:33:00.000-08:00

There are abounding altered methods of SEO, not one set aphorism or absolutely one set of specific rules, about there are a few fundamentals that I will altercate in a after article.Different industries that are in acceptable positions in Google all accept altered rules for why the are baronial well. The exact aforementioned techniques acclimated for say a PC Shop would charge a altered affectionate of SEO appliance than say a Camera store.
There are however, some SEO factors that are consistently appropriate such as entering hotlink building, acquiescence to above seek engines and actual use of meta tags. Be abiding to abstain over appointment your website as it may get rejected! Try and accomplish abiding your website is included in directories apropos to your sites agreeable and area accessible add ballast text.There are aswell clandestine methods of SEO that do not accept constancy and are mostly abandoned or alone by above seek engines. These methods should consistently be abhorred as they will eventually get your website banned for good.
Meta tags are addition important agency in acceptable SEO, be abiding to accomplish the appellation informative, not too continued and accept one instance of your adapted key words. Write the description as a able description of what is on the page, do not be tempted to spam as abounding key words into the description acreage as possible, this will plan adjoin you in the continued run. There is some agitation over use of the keywords META field, some don’t anticipate it is necessary, able-bodied I accept they are wrong, it is necessary. True, Google may not authority it in the aforementioned attention as say Yahoo but it is still crawled by the robots, Google may not authority them in the aforementioned attention as added seek engines but they can be used. Accomplish abiding you add any words or agreement that are important and are mentioned in your page in the keyword field. Try not to overuse the aforementioned terms!
Learning SEO services is actual difficult unless you accept the admiration to succeed, there are so abounding aspects and methods to learn. Start with the basics aboriginal and if you are borderline about something use Google, Bing or Yahoo! Acceptable luck!
James Connolly is a Freelance SEO artisan based in St Helens, Liverpool and Merseyside. He has formed as a web designer, seek engine artisan and clear artist for 10 years. Thanks for reading, next up is a added in abyss attending at Entering Hotlink building.

Forum Link Building Service

2011-01-20T02:14:00.000-08:00

Take advantage of our Forum Link Building service, and you will be able to boost your website's search engine ranking dramatically while enhancing your link building strategies with valuable technique that can be applied again and again whenever you need more links.

What Exactly Is Forum Link Building?

Forum link building consists of posting your website's links in content rich forum posts. There are literally hundreds of forums on the internet on wide range of topics. Some forums are linked directly to a main website giving an opportunity for their users to enter into online discussions to share and receive information. There are also many standalone forums which allow their members to enter into discussions and share information in specific areas of interest. Most forums allow posters to include links in their posts either as part of posts or as part of the signature. All these links will turn into valuable back links to your website!

Why Should You Choose Forum Link Building?

Forum link building is one of the most effective link building strategies. As each forums is a rich source of content, search engines love these forums. Links from such forums are highly valuable for your website as these pages have loads of relevant, keyword rich content - and the value of your links for those keywords will be highly enhanced. Using forum link building you can get permanent one-way links that will boost your website's search engine ranking.

How Can Our Forum Link Building Service Help You?

We will post relevant topics in appropriate, relevant forums which will include your targeted links in the signature of each post. As mentioned, these forums are a rich source of fresh content, meaning the search engines love them and give them a good ranking. When you get links from forums with good ranking, your website's ranking will also be boosted.

Directory Submission

2011-01-20T02:12:00.000-08:00

This high quality service ensures substantial benefits and value added to your website. Directory submission is a strategy that gives your website a highly visible advantage because of the manual indexing technique used. The SEO-friendly directories submitted to are manually shortlisted by the submission team. Directory shortlisting entails a meticulous review, evaluation and updating of the directories where we submit to ensuring that your website gets noticed, attracts more visitors and increase the traffic. A web directory is a manual indexing technique used in search engine optimisation.
The relevance to your website is considered in directory submission that will ultimately upscale the ranking of your website. The submission team regularly reviews, verifies and updates these directories. The manual shortlisting of directories ensures that the directories are reputable and credible. The one-way permanent link system effectively and substantially makes your website popular and highly visible compared to reciprocal linking. Key Features
The essential features of our directory submission are potentially capable of turning your site into a popular one:

manual directory submission to relevant directories ensured by the highly skilled submission team
provides a permanent one-way link system
directories submitted to have high ranking
unprecedented customer service accessibility, 24/7
full report submission
cost-efficient

What Does Google Say About Browser Compatibility?

2011-01-20T02:10:00.001-08:00

One of the most important webmaster guidelines from Google is to “Test your website to make sure that it (your website) appears correctly in different browsers.” This factor of course serves as trip-switch for your online success. Very often website owners do not check whether their websites are functioning correctly in all the top web browsers. It is mainly because of their lack of knowledge that websites behave differently in different web browsers.
You should know that each browser treats your website’s coding differently. This means your website is going to behave differently in different browsers. It can affect the appearance of your website as well as the functionality of the website. Normally your web design company or your web development company will need to make sure that your website is compatible with all the top browsers. If you have been unlucky with your choice of web design company, this factor may have been overlooked. It is therefore one of the crucial questions that you should ask your web development company. Get confirmation from your web design or web development company that cross browser compatibility test has been performed on your website
Google recommends that you test your website in as many browsers are possible. Google also recommends that you also test your website in different versions of the same web browser as your website may behave differently with different versions of the same browser types. This is mainly because with changes are incorporated to browsers with each update. There is no guarantee that your website users have the latest version of the browsers they use. So you need to make sure that everyone is able to access and use your website easily without any problem. Google encourages webmasters to use tools such as Google analytics to understand the nature of your website users. Google analytics will show you the predominant browsers through which users access your website. Using this data you can cross check whether your website is fully functional in the listed browser types.
For the correct display of your web pages and the text, it is vital that you use character encoding. This will help the web browsers to understand your web pages fully. It is important that you test your web pages with text only browsers to make sure that users with no flash or with no java script enabled browsers do not face any problems.
Clean HTML always pays; write uncluttered HTML. Make use of good HTML validation tools. There are numerous HTML validation tools online. HTML coding that is in compliance with W3C standards will indeed be a bonus for cross browser compatibility. You would have already learnt how difficult it is to get targeted visitors to your website. To lose your visitors just because your website is not compatible with one or the other type of browser will be a very big mistake on your part. It is time to perform a comprehensive cross browser compatibility test on your web pages.

Top Search Engine Ranking But Poor Website Traffic?

2011-01-20T02:10:00.000-08:00

It is not uncommon to hear complaints from web masters that they have good search engine ranking but the website traffic is still not encouraging. This can raise doubts in many people. Can such a thing happen? Should you not get good traffic to your website once you have reached the top of the search results for the right keywords? Not necessarily and often such problems arise because webmasters fail to pay attention to certain finer details. Are you wondering what such finer details could be?
There are number of factors that control your websites organic traffic levels. The first factor of course is your website’s online visibility. If your website is not visible enough, then you cannot possibly expect visitors. So you should first be seen easily.
However, it is not enough just to be seen online or to have good visibility online which brings us to the second factor which is the choice of keywords. If your website is not optimized for the right choice of keywords, then the traffic that comes to your website will be poor quality traffic. So it is vital that you optimize your website for the right choice of keywords. Making mistakes with the choice of keywords will make your entire SEO efforts go in the wrong direction.
If you have good search engine ranking for the right choice of keywords, but still the traffic level is not desirable enough then you should know that your website has very poor click through rate. Your websites will get visitors only when the internet users click on the search result. This is where most webmasters fail.
You must come up with the right titles for your web pages and the meta description should be very carefully drafted. Internet users do not automatically click the first, second or the third links in the search results pages automatically. They first take a quick look on the search results and only when the search results displayed has some information close to their search, they click the links. Here, the title of the web page and the meta description play a great role in prompting the visitors to click on the links. If your page title is just a long string of keywords and if you meta description does not have relevant content, then you will not be able to enjoy the fullest benefits of getting top ranking for the right keywords. Many webmasters do not even consider this as an issue as they have very little exposure to internet user trends.
It is high time you get your act together and get the right web page title and the right website meta descriptions ready for each page so that the hard work that you have put in to get to the top of the search results page will have the desired impact on the website’s visitor rate and conversion statistics. Though this is a simple tweak that you need to make to your website, it will have great impact on your websites’ online performance.

What is Google’s Stand On Duplicate Content?

2011-01-20T02:07:00.000-08:00

We have always been told not to use duplicate content in our website as this can create problems with the search engines. However, what is wrong with duplicate content? Why do search engines do not like duplicate content? What is Google’s stand on duplicate content?
All the search engines including Google strive to provide their users with the best results possible for their users’ search. They try to list the most appropriate pages for every given search and they also try hard to present the users with unique and distinctive pages that best suits the user search. Let us consider a hypothetical situation whereby six out of the first ten results listed display the same content, then would it not affect the user experience? Then should the search engine not try to discard the redundant content and present the users with one version that it considers the best fit for the search made?
Duplicate content not only affects the user experience but it also takes up unnecessary internet resources. There is no point in having the same information in 100s of pages. However search engines and in particular Google differentiates between duplicate content with malicious intent and duplicate content with non-malicious intent.
If Google or other search engines identify that certain content has been posted repetitively in various pages with the intention of manipulating the search results, then they have a cause for making adjustments with the indexing of such pages. Google treats such acts with no lenience. They try to do a good job in identifying the original source of the content and remove the duplicates from the listings. In certain cases, Google may even choose to remove the entire content from Google’s index. All these are done in view of guarding user experience.
Very often webmasters have this confusion with RSS and content syndication. How does Google treat the same content syndicated through RSS feeds appearing in numerous pages? Google tries to choose the version that fits best the users search and it may not necessarily be the original version. Here the site’s ranking is not affected in any way. So Google does not weigh all types of duplicate content equally and blindly.
However, it is always best to keep your web pages unique. Even if you were to post the same content in multiple pages within your website, you need to either consolidate all the pages to a single page or post unique content in every page. This will not only keep your website in good books with Google but it will also enhance the user experience. Your website users may also not like to see the same content in every page of your website. Therefore it is highly recommended to provide unique content in each page.
If you need to post the same content in multiple pages for some unavoidable reasons, you can make use of noindex meta tag to block Google from indexing the duplicate content. If you do not like to use noindex meta tag, then it is best to come with unique content for each page.

Blog Commenting Service

2011-01-20T02:06:00.000-08:00

f you have been looking for the most powerful link building strategy for your website to get better rankings in the search engines and to get good quality traffic, then we have the best solution for your link building needs. At SubmitEdge we offer highly effective Blog Commenting Service. Blog commenting has proven to be one of the most effective link building strategies as it helps you get quick links to your website.

What Do We Offer Through Our Blog Commenting Service?

Our blog commenting service involves posting comments in various blogs. Our blog commenting service is not like the blog submission service offered by other companies. Other companies wait for moderator to approve the comment. Only when the comments are approved they will be publicly visible and only the approved blog comments will be available to the search engines for indexing and tracking links. With our blog commenting service you will not have to worry about moderator's approval. We offer approval of the comments. We will provide you with a complete report which will include the direct landing pages where your links are submitted. You can always cross check your linking pages and the live links.

Our blog commenting service is 100% manual. We do not make use of any software for our blog commenting service.

All the links are manually placed using experts in blog commenting. All the links will be embedded in the blog comments written by professional writers.

Each blog comment we submit will have a maximum of 25 words and they will be manually placed in blog pages with do-follow attribute using appropriate anchor link text.

We will not post direct marketing messages in the blogs as such comments will not be approved by the blog moderators. We rather make posts that are relevant to post in the chosen blogs Our short blog comments will look very natural with an interactive tone. Along with our short comments we will also include your website's links. Blog commenting is just not about making few posts with the links in the blogs. Such an approach will not get you the desired links. Successful blog commenting requires a lot of experience.

We have highly experienced blog commenting experts that know how to create comments that sound very natural and part of the discussions that are found in the blog sites. Our blog commenting services has two massive benefits. First you get the best rated links for your website because the links we get from relevant blogs will include a lot of relevant content which will add value to your website.

Secondly, there are good chances of getting considerable amount of traffic to your website routed through the links found in the blog comments.

Directory Submissions

2011-01-20T02:05:00.001-08:00

Create a one-way link for your website. Submit your site to SEO friendly directories. Achieve high ranking through SubmitEdge directory submission service.

Search engine optimization (SEO) has started turning submission to directories and articles to its advantage. You could have an excellent website, and you may have the latest e-commerce technology and the best graphic design work. Now comes the tricky part: choosing an SEO firm. There's a long list of SEO firms claiming that they can do submission to directories, link building and article submission, but does a chocolate website really need to build links to an oil merchant directory?

Google has implemented LSI and has already started shunting out link farms, and pointless paid links. For any SEO firm or webmaster, the most worthwhile ways forward are articles and other web contents. Not only does our article submission service ensure that all incoming links to your site are 'relevant,' we also ensure that your precious time and resources are not wasted on futile link building.

Our submission services ensure that each manual directory, we submit to is relevant to your site; each directory is chosen based on pedigree and reliability. Any major search engine that actually catalogues and indexes a directory has to meet certain criteria. Our service ensures that each directory, we submit to has been thoroughly researched and not blacklisted by any search engine. Better still,- we offer only one-way linking services so no reciprocal links are required.

Google Indexing

2011-01-20T02:05:00.000-08:00

Are you indexed on Google yet?

Does the question of how to get indexed on Google keep bothering you?

What we don't do for Google Indexing?

We don't submit it to Google's add url page (http://www.google.com/addurl/).
We don't simply create a link by using adwords.
We don't spam or try to trick Google (no one can).
We don't modify the content of your site.

What we do is proper SEO of your site, ensuring that it will get indexed fast. We have a 96% success rate. We've indexed some brand new sites (2 to 5 days old) in only 7 days.

The only reasons why your site may not get indexed are because the site has been banned by Google or it's in a sandbox.

The SubmitEdge Team will give 100% to make sure that your site gets indexed in 10 days or we will give you a full refund.

Budget Link Building Strategies

2011-01-20T01:53:00.000-08:00

Hiring a search engine optimization company to handle your link building strategies is becoming an increasingly common approach for many organisations utilising SEO. Link building strategies take time and effort – not to mention monitoring, so if you are going to oversee link building in-house, you need to be well-equipped.
When you first consider your link building and search engine optimisation needs, your initial thoughts will be that you need to be appearing in the top five or ten rankings on the most popular search engines such as Google, Yahoo and Bing. Of course, this is a desire which most of us have, however if you have this as your main goal when employing a search engine optimization company, you could be in for a surprise.
Some companies, not all, will charge you a lot of money to get you within the top five or ten rankings on Google. Of course such an outstanding result comes at a cost, but be wary as even Google itself will tell you there are no guarantees in terms of page ranking. Of course, an effective search engine optimisation company will increase your search rankings significantly and this is definitely worth paying for. However, in a time when budgets are still a little tight, it is worth considering a few time-saving alternatives to improving your link building strategies which do not just rely on Google. Time saved is money saved, so surely it is worth a go.
Get yourself in online directories. Some directories get a bit of a bad reputation and are not considered the most effective place to get your business noticed, but they should not be underestimated. If you can get your business in any free listings, what have you got to lose? You never know what other web pages are linked to. Specific directories allow you to enter several category headings, so you are in effect getting some keywords relating to your website by exploring this avenue.
Work with other web pages. If you have a news feed or a blog section, it is a good idea to connect it other web pages. Most websites will allow you to either comment on their blogs or write your own small piece of content with a link back to your own page. This is really effective as it portrays an element of trust between sites, making it more appealing to readers.
Ask for product or customer feedback. If you go to practically any website you will see an option to log in or comment, post a review or even just vote on how useful or interesting the information is. Reading some of these comments can be very entertaining from a consumer point of view, but from your website optimization point of view, you are actually getting free feedback on your content. Not only that, but customer opinions can often strike up controversy and conversation amongst other users, giving you a deeper insight in your brand perceptions and website offerings.

This entry was posted on Saturday, April 24th, 2010 at 1:00 pm. You can follow any responses to this entry through the RSS feed.

Link Building & Determining Link Quality

2011-01-20T01:33:00.000-08:00

In an era where Search Engines place very high importance in links and popularity for their search algorithms, we can look at different types of links to determine the best factors to use to make an educated decision on quality link building selections.
This tutorial will focus on the selection of links by types of links. In doing this we will determine a high quality link vs. a low quality link. While some experts will like all links from any source, we will focus on specific factors. Some opinions will be expressed here based on experience. Since we do not own any of the Search Engines and they only publicly release certain information, we have to make decisions based on experience rather then defined facts.
First off lets make it clear, we are talking about building links to increase rankings. We are not factoring mathematics for PageRank (PR). PR is not our concern. Rankings will be our concern.
We will discuss several factors of getting links that will include buying links, trading links, trading services for links, earning links, article links, Press Release links, resource page links, reciprocal links and content links.
We do like broadly built campaigns that include a little of everything over a campaign that focuses on one method. So just syndicating links via articles and press releases is simply not enough. I am basing this on personal experiences of successfully ranking websites on all Search Engines for extremely competitive terms and via my methodologies. In SEO many different approaches can work and each individual will have his or her own unique ideas.
One aspect that we will consider is numbers. Simply stated I hate numbers and trying to build based on numbers is wrong if not even ridiculous. To state 10 or 25 links per month is simply an amateur approach.
We build based on competitors and where they are and how they rank and more importantly “how long” they have ranked for. Sites with recent rankings are not always the best choices to model or base a campaign on as certain SEO methodologies used may not pass the test of time as the Search Engines more accurately access the linking and popularity systems used to rank the site.
We also base on the industry and what specific factors of links are being used by each individual industry. So view all competitors backlinks via Yahoo Site Explorer and see if you can target those. We also do not build in high volume, but rather for high quality which effects take time to show their best impact.
Types of links and the methodical thinking to use when considering each type of link…

Buying Links

Buying links for search ranking goes against Google’s Webmaster Guidelines. It seems acceptable if you are a large company that has large advertising budgets in paid search and natural search.
The extent of Google’s penalties on sites selling and buying links is unknown. Google has ruthlessly penalized sites for buying links in the past and in some cases never released the penalties or locked them into certain positions called the -30 penalty and -950 penalty on WebmasterWorld. It seems absurd to penalize for something you sell and acting even handed in penalties would be wise, but it is believed to not be the case.
Links are currently bought and sold daily through brokers and privately through site owners in blogrolls, sponsored link sections and even in content and blog posts.
Buying links still has powerful ranking effects for sites that are authority domains. If we look at terms like promotional products and notice that 6 or 7 of the top 10 ranking sites, they are all purchasing the same network link. Google ranks these 7 sites extremely well despite the known network of links they are on. This tells you, that if 6 or 7 of these sites are buying a link, that you have a 30% chance of getting to page one without buying the ad, or at least that is one common sense way to look at it.
Buying links can be based on competitors, keep in mind that if Google devalues the paid links for your competitor, they will also be degrading them for your site. So use with caution!
We like to believe that Google is just not-counting these links, but we fear that they tend to be heavy handed with link buying and are more inclined to penalize a site in specific industries, so again, be cautious and take it from the perspective that a Search Engine may ban you without warning and is more inclined to ban a site then forgive a site. With that kind of thinking, you should make the right decisions on link buying.
Remember Google is the only Search Engine that does not like link buying especially when it is obviously used for PageRank instead of traffic (that is becoming more difficult to determine). There is nothing morally wrong with buying a link for traffic and exposure, in fact I highly recommend those, and that is where I will tell you to ignore any Search Engines gripe with paid ads, and do what creates traffic!

BLOG : Better Listings On Google

Face it, Google is made up of bloggers and blog lovers, they place high importance on them in the current algorithm. Sidebar or BlogRoll links, blog posts which lend a content-based link are all heavily valued. Yahoo also likes blogs, but not to the extent of Google. MSN seems to be very even handed in its link value of blogs vs a more traditional site.
Blogs offer the Industry Popularity value, as they are generally written by related industry bloggers. They are also vastly becoming a portal for spam and copyright infringement. There is even the blackhat method of trying to duplicate-out competitors by reproducing the content of numerous blogs, these are usually the free blogs which, unfortunately, Google values them (might have something to do with the fact that they own them). A smart algorithm, would play down the free blog sites the same way it devalued the free webhosting sites like geocities.
Blog links are highly recommended and should be part of every SEO campaign. Some SEO firms are actually creating networks of blog sites for syndication – avoid these types of made for paid posting blogs and focus on ones that the writers care about and are not duplicated across hundreds of sites.

Web Directories

Many people will not like my opinion here, but I feel these are being devalued by Google because everyone and their mother owns a directory now. (Hey! Don’t they also own a blog?)
Don’t take this the wrong way there are a few good directories worth being listed in (future tutorial perhaps), but because there are literally millions of php directories popping up every day, and these directories all have heavy sponsorship on them, I feel that they are simply spammed-out (a pun on burnt out).
If you can weed out the few good web directories from the millions of spammy ones, then a link or two from these types of sites is really a plus.
Keep in mind, when only the home page has PR it’s a takeover site, which means the history does not match the current focus of the site. Check the Archive.org’s Wayback Time Machine to really tell what the site used to be. These types of sites by nature take longer to achieve rankings and generally have less value for a few months to even a few years if the site is not remarketed properly.
To Be Continued….
Alan Rabinowitz is the CEO of SEO Image, a New York based SEO and Internet Marketing company which focuses on corporate branding and positioning in search engines.

SEO Web Design

2011-01-18T00:03:00.000-08:00

Since the goal of SEO is to enhance a website and cause it to rank higher in search engines such as Google, Yahoo! and Bing, it makes perfect sense to create a website from the ground up that is SEO-friendly. The processes of web design and search engine optimization can work together smoothly and efficiently to benefit your business. Having a website that is beautiful to behold and easy to navigate just isn't enough if it isn't being fully indexed by the search engines and no one ever sees it.
While many companies create their website THEN hire an SEO company to optimize it, another approach is to build and optimize concurrently. This can not only be a timesaver, but it can save you a great deal of money in the long run as well. Web.com Search Agency can deliver professional website creation, as well as the SEO web design services your site requires.
Effective search engine web design includes these key components:

Effective naming of URLs
Relevant, thoroughly researched keywords
Unique title tags, headings, alt tags
Using HTML tags
User-friendly navigation
Quality optimized content
Following all search engine guidelines
301 redirects where necessary
Professional services and account management

Let our SEO website design consultants help you find your place on the web and drive valuable traffic to your business. Our search engine optimization and web design experts will create your online presence and make sure your prospects find you and not your competitors. For more information on our custom website design services, please click here.
Contact us today to learn how web design with search engine optimization built in can work for you. Call

Top 10 List of SEO

2011-01-18T00:01:00.000-08:00

I think it is possible to list the most important elements in optimizing a web page (or web site for that matter) for search engines. Here are my top 10. Feel free to list yours or correct mine. They are not in order from most important to least important.
Top 10 Tips to SEO
1. Find out what keywords from your service and industry web site visitors are using in the search engines. If you manufacture blue, red and green widgets, find out if people are searching with those terms or if they are using big, medium and little widgets instead.
2. Optimize your web site’s Title tags. These are HTML scripted tags that appear in between the open HEAD and closing HEAD tags on your web page. Place your researched keywords in these Title tags because search engines count that tag as one of the most important on-page factors in ranking your page for the keywords it is optimized for. The Title tag is predominantly displayed in search engine results; is the first line of the result and is usually the link to your web page.
3. Optimize your web site’s Meta description tags. These also are HTML scripted tags that appear in between the open HEAD and closing HEAD tags on your web page. The Meta description tag is often shown in search engine results as one or two sentences that briefly explain what the web page is about. Place your page’s keywords in the description tag and write it as a grammatically correct sentence so searchers can get an idea of your page’s content.
4. Optimize your web site’s Meta keywords tags. These fit in between your web page’s open HEAD and closing HEAD tags on your web page. Many web page optimizers say this tag can be left out because the search engines no longer take it into consideration due to past spamming techniques that abused this tag. Directory managers, however, can use the keywords Meta tag to help place your web site in their directory.
5. When creating a web page for the first time, utilize one of the most important keywords or phrase for the page name. You will know what keywords are important for the page’s content through the research you conducted when you performed #1 above. If you are using more than one keyword, separate the words with a hyphen (dash) and use no more than three keywords for the name of the page. See an example in #6 below.
6. When creating a sub-folder in your web site, use a keyword or phrase in naming the folder. For example, if you sell widgets and you have pages on red widgets in a different folder than pages on blue widgets you might want the names of the folders to match the names of the pages. It would look something like this for a business web site named Widgets For All: www.widgetsforall.com/common-widgets/small-red-widgets.html.
7. Take advantage of the alt image attribute in HTML scripting. The ‘alt’ term stands for ‘alternate’ and was originally built into HTML scripting so that persons who didn’t want their browsers to display graphics could get a description of the image instead, hence ‘alt’. Search engines read the attribute (also known as the alt tag) and it is appropriate to place a keyword or phrase in the attribute. Don’t stuff it, use no more than five words if possible and have it make sense.
8. Make sure your web pages load quickly. While many people in the United States have high-speed Internet connections, search engine spiders (also known as robots) take into consideration the page’s size in kilobytes. If it takes a long time for your web page to load, the search engine’s spider will not travel through it (known as spidering a page or web site) and then your page will not rank for the keywords it has been optimized for. In addition, web pages that take a long time to load will probably not have many human viewers. There are too many other pages available on the World Wide Web for someone to wait during the time it takes for yours to load.
9. Make a plan to get links from web sites that carry authority in the search engines. These are established web sites that have been around quite awhile and have many web sites linking to them. A good example is MSN’s home page or Adobe’s home page. While it would be extremely difficult to receive a link from them, they carry the weight and have been established long enough to represent those kinds of web sites to seek out for an inbound link.
10. Have web sites that are linking to yours use your keywords in their links. Using the widgets example above, ask the web site owner you seek a link from to use something like this: A good source for red widgets is Widgets For All. The words,’ red widgets’ in the previous sentence would be the link that points to www.yoursite.com/common-widgets/small-red-widgets.html.

URLs and Domains Articles

2011-01-18T00:00:00.000-08:00

Beginner's Guide to Search Engine Optimization
A comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject. The guide covers dozens of areas of SEO including keyword research, page optimization, site structure, link building and more.

The Illustrated Guide to Building a Search-Friendly Website
This guide was developed specifically to help website developers, executives, marketing personnel and online publishers navigate the often-complicated process of launching or modifying a website to enable the highest potential of traffic from the major search engines (Yahoo!, Google & MSN). Inside, you'll find a carefully organized set of processes with tips, examples and illustrations that highlight the challenges and expose the opportunities for building a search-friendly website. Luckily, we've mixed in a bit of humor and a plethora of illustrations to help keep the material engaging.

URLs and Domains Tools

Term Target

Helps determine how targeted a particular page is for a specified keyword by analyzing a variety of factors.

Term Target

Helps determine how targeted a particular page is for a specified keyword by analyzing a variety of factors.

SEO Toolbox

A collection of Free SEO Tools that check Backlinks, PageRank, Inclusion, Indexing, Authority, Age, HTTP Status Code, Whois Data, and Outbound Links.

Term Extractor

The term extractor tool analyzes the content of a given page and extracts the terms that appear to be targeted at search engines.

Crawl Test

This tool helps quickly diagnose search engine crawling issues on your website - it examines title tags, http response codes, cache dates and presence in the search engine indexes.

URLs and Domains Q&A Discussions

Keyword research next step?

URLs and Domains Blog Posts

Older Sites Succeeding?
In the initial testing of the survey, one fact that consistently appears in the results that rank in the top 10 are sites that have been around a long time. Obviously, these sites have had greater time to build links & content, but there appears to be little correlation between these it...

Static vs. Dynamic URLs
Many in the SEO world have long questioned the neccessity of re-writing dynamic URLs - those that pull content from databases - into static URLs that appear to end with a finite .php/.asp/.html/etc. A dynamic URL is often criticized by search optimizers because of the difficulties search ...

Gonna Set it Straight this Watergate
To borrow from the Beastie Boys, Google's "crystal ball ain't so crystal clear". It appears that a successful sabotaging of a website is easier than one might hope. lots0 at Threadwatch points out that using the non-canonic...

Domain Buyers Anonymous
A few of the more prominent spammers at SEOChat have come out to play in a thread on the subject of domain registration. Geof starts off by noting that he's recently purchased 500 new domains, all of which will probably be b...

Bad Information from SEO-News
Following Nick's lovely recommendations for community building, I'll be doing a bit of link baiting in this thread. Actually, that's a lie; I'm just ticked off about this article from SEO News' Rob Sullivan about a conference call he had with some Google employees. I'll just refute...

Dirty Deeds at AdSense
Donna's got a good post on the topic of paying for the sins of former domain owners and why buying that old domain name may not be as worthwhile as you may think. From Donna: Should we pay for the sins of a former domain owner? Moral of the story...If the search engines...

Rules of Domain Name Selection
Domain name selection gets tougher and tougher as more names get snapped up. If you're unwilling (or unable) to afford buying an old domain (which I highly recommend), your best option is to follow some of these basic rules for domain name selection: Keywords are Nice, But they Don't Matter MuchDon't choose a domain name based on keywords in the URL. If you can't ge...

Sitepoint - Where Sites are Sold
Sitepoint's Website Marketplace is one of the more interesting forums to watch on the web. It's also a great way to predict the quick-sale value of a web property (by which I mean the price to...

Brief Contest Update
The v7n...etc. contest is in full swing, with Google and Yahoo! reporting respectable numbers of results in 5 figures. Sadly, the linkdomain searches to the new domains that are ranking aren't quite accurate (I hope). Either that or domain names really do carry a lot of weight in helping to rank. Note some of the leaders: www.watching-paint-dry.com/v7ndotcom-elursrebmem ...

Selling off an Old Project
I just posted this to Sitepoint's buy & sell forum, but I thought it was worth a mention here, too. SEOmoz is selling an old site, BeautySteals.com, that we simply can't manage any longer. The site is...

Quick Take on .co.uk vs. .com
Lots of questions popping up lately about how to rank well on Google.co.uk vs. Google.com. Danny shared this nugget of gold at SEW today: google uk is going to favor uk based sites by default, even if you don't use the pages from the uk option. you want to do well ...

Apache - Redirect an Index File to Your Domain Without Looping
The saga of redirecting all requests to http://www.seomoz.org/index.php to point to http://www.seomoz.org/ has finally come to an end. We now practice what we preach. For those who are not familiar, it's important to have all duplicate content point to a single, "canonical" edition of the content. Requests to index.php and requests to www.seomoz.org/ have the same content even though they have ...

Domain Names Are Important?
Aaron's got an interesting post noting that a search for "Aaron Wall" at Google brings up his personal site before SEOBook.com, despite the latter being the clear leader in every facet of "optimization" (anchor text, number of links, power of links, etc.). It's even ranki...

Beauty in URLs
Mike Schinkel has an older, but golden post on the beauty of URLs. There's nothing revolutionary here, but since I've been seeing so many ugly URLs in the SERPs lately (have hyphens and subdomains made a comeback with BigDaddy or is it just me?), I have to step in. A few of his rules include: Well De...

New TLD for Canadian Government
Thanks to Ian Mcanerin, who suggested the Canadian government's new TLD - .gov.ca (the humble fellow isn't taking credit, far too gentlemanly). The debate on what to choose was relatively interesting, with the French Canadian contigent complaining bitterly that .gouv.ca was not the choice. B...

How to Launch a New Site
This morning, Conde Nast "launched" Brides.com, a new portal that combines content from Brides, Modern Bride and Elegant Bride magazine (why a once-in-a-lifetime event has three monthly magazines from one publisher is beyond me, but most thing wedding-related are). ...

Research & Statistics on the Availability of Domain Names
Dennis Forbes of Pragmatic Software Development put out a terrific post last week on domain name availability (or lack thereof). The following chart shows the percentage of domain names that are taken for 3, 4 5 and 6 letter combinations: ...

Country-Specific Targeting
When it comes to the search engines and country-specific content or searches, there are several obvious variables the engines use to determine the geography of a particular site or company: TLD (.com or .co.uk or .ca for example) Hosting (Is the site hosted in the UK, the US, Canada?) Inbound links (Are they primarily from US sites, UK ...

11 Best Practices for URLs
I could have sworn that someone has already a great post or forum thread on this topic, but I can't seem to find it (no matter how advanced my operators). I'm sure Mr. Malicoat has it in his bookmarks, but since blog posts are one of my personal systems for public bookmarking, here goes. Eleven Guidelines to Successful URLs...

Bizarre Handling of a 301
Normally, I'm not the type to point out ranking problems we have at our domains, but I thought this one was so particularly odd that it warranted some attention. As some folks may have noticed, we 301'd web2.0awards.org over to www.seomoz.org/web2.0/. It was always our intention to do this once we'd given the Google sandbox a thorough ...

Grabbing Expiring Domains
Since domain purchasing has become a major part of SEO (some would say it always has been), and considering how valuable expiring domain names can be, I figured dredging up Mike Davidson's old post on the subject was worthwhile: So if do...

12 Rules for Choosing the Right Domain Name
For 99% of the projects we take on, a domain is already part of the equation. However, in some circumstances, we've been called on to provice advice for naming a domain, either for a new blog, a company launch or even just a friend's website. Below, I've listed 12 tips I find indispensable when helping people select a great domain name.

Want to Make Up Stupid Words? Then Create a Social Media Site!
That was my first attempt at one of Rand's SEO comics, so hopefully I did the Boss Man proud. I really don't have much to offer in this blog post except DEAR GOD, these social media sites'...

Ranking Factors Version 2 Released
In August, 2005, SEOmoz launched the first series of ranking factors. We asked a dozen folks in the SEO world to vote on the importance of over 100 unique factors surmised to be part of the search engines' ranking algorithms. Today, we've released a new version that addresses many of the issues that frustrated users of the first...

Best Practices for URL Formatting (aka how does Amazon deal with multi-URLs for same pages?)
I have several questions about URL formatting. I'll start with some questions about Amazon, and then relate them to where I work every day. But, I think the questions, and their answers, are broadly relevant to those with URL formatting questions.1) How does Amazon get away with having multiple URLs for the same website pages? Don't bots penalize them ...

That Settles It...Right? Underscores vs Dashes
“Do not speak unless you can improve the silence” I still see many blogs that use underscores in the URL -- ../this_is_my_postBut from an SEO perspective, we've always been told dashes are the way to go, since older programming languages and PHP use the underscore with variables.. and then there's ...

My Personal Opinion - 90% of the Rankings Equation Lies in These 4 Factors
I think that sometimes we in the field of search marketing try to make the practice more difficult than it really is. True - there are hundreds of ways to build a link, an infinite number of keywords, thousands of unique sources to drive traffic along with analytics, design, usability, code structure, conversion testing, etc. However, when it comes to the very specific question of how to rank w...

Don't Link Here: default.aspx, index.html, index.php, and So On...
I originally asked Vanessa Fox to write a post about this topic, but she got real busy with her recent life changes. Then I asked someone else to do it (sorry, can't remember who) and they never did it either so . . . I'll do it!Search Engine Optimizers love to talk about duplicate content, 301 redirects, .htaccess files, and a million other closely related items, however, ...

The Beginner's Checklist for Learning SEO
For as long as I can remember, the best way for me to learn has been to do. I have gone through countless checklists while trying to understand search engine optimization. The following is a compilation of the most useful checklists I have completed in order to learn SEO. My intent is that this list can be used by people who are inexperienced in SEO but want to learn more. (As a bonus I included h...

The Beginner's Checklist for Small Business SEO
For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. This Issaquah Preschool was the preschool I attended many years ago so I am happy I was given the chance to give bac...

The Web Developer's SEO Cheat Sheet
Update: New file includes many new additions from suggestions made in comments. In an effort to return to my roots, I spent the majority of the day compiling what I believe to be the mother of all technical SEO cheat sheets. The recommended viewing format of this cheat sheet is as a PDF rather than the traditional blog post (I found the blog posts inconvenient to print)...

Know Your Playing Field: The Real Top 100 Domains
You would think that if someone didn’t know what they were searching for, they would stop looking. Yet everyday, I talk to people who aimlessly spend their time and energy looking for some far away holy grail. As a SEO my quest for success is a little better defined. I want to work on websites that drive immense traffic, be at the top of competitive SERPs and most of all, I wa...

Root Domains, Subdomains vs. Subfolders and The Microsite Debate
Last week, I did a Whiteboard Friday, The Microsite Mistake, in which I called out a practice I see as potentially detimental to SEO - using a separate domain to accumulate links for your content site. I was not arguing against all microsite strategies or all domain separations or even all subdomains, just

Brandupdate bei Google

2011-01-17T23:56:00.000-08:00

In den vergangenen Tagen hat man deutliche Veränderungen in den SERPS entdecken können. Bereits seit Anfang der Woche kann man verstärkt, teilweise lustige & erschreckende Änderungen in den Google Suchergebnissen erkennen.
Brands profitieren bei einigen Keywords besonders stark von diesem Update. Im Folgenden habe ich mir mal ein paar Keys rausgesucht und dazu die aktuellen Suchergebnisse genauer betrachtet. Aber schaut einfach mal selber folgende durch:

DSL: Vor dem Update profierten klare Vergleichsseiten, jetzt teilen sich jedoch alice-dsl.de & 1und1.de die vorderen Plätze. Die Hälfte der Suchergebnisse bestehen nun aus bekannten Brands!
Bank: Auf Platz 1 finden wir die DKB mit einem Titel, der uns doch schmunzeln lässt, aber schaut selber (http://www.google.de/search?q=bank) und auch die Session-ID lässt einen fast traurig werden.
Babynahrung: Hier schlagen sich die beiden größten Hersteller von Babynahrung ziemlich weit nach vorne, Hipp und Milupa.

Wer nach „prepaid karte“ sucht, meint sicher in aller Regel die Handy-Guthabenkarte. Google sieht das scheinbar ein wenig anders und reiht die Allianz mit in die Treffer ein.
Also was ist nun der Grund warum Google die Brands scheinbar weiter nach vorne setzt beziehungsweise die Veränderung vornimmt? Hier gibt es sicher viel Raum für Spekulationen. Eine Überlegung wäre jedoch diese, dass Google die Suchenden noch direkter zum gewünschten Erfolg bringen möchte. Das bedeutet, wenn jemand direkt nach einer bestimmten Leistung sucht (DSL, Bank o.ä.) dann möchte er auch dementsprechende Banken (Brands) angezeigt bekommen und nicht Vergleichsseiten von Affiliates :-). Anders sieht es aus wenn User direkt nach z.B. „Key + Vergleich“ suchen. Für diesen Fall sieht das Suchergebnis deutlich anders aus. Schaut selber… (http://www.google.de/search?q=dsl+vergleich).
Abgesehen von diesen Veränderungen, hat Google auch etwas an der Darstellung von innerhalb der einfachen web-Suche getan. Wer nach einer bestimmten Stadt sucht, ich google einfach nach „München“, der bekommt als Erstes eine kombinierte Anzeige aus Karte und Bilder zu der Stadt geliefert und verzahnt bereits zu Beginn des Suchergebnisses die weiteren Services von Google.

Fazit: Wir dürfen schon jetzt darauf gespannt sein, wie sich dieses Update kurz vor Weihnachten mit den Auswirkungen von Caffeine zu Beginn des Jahres 2010 verhalten werden. Es zählt mehr denn je „Content is King“, denn wer Brauchbares liefert, wird sicher auch in Zukunft gute Platzierungen abbekommen. Gerade über den Longtail-Bereich kann ich mir gut vorstellen, dass dort gut Traffic abfällt.

One Big Secret to Getting Noticed

2011-01-17T23:54:00.000-08:00

One website has been on people’s lips more than any other recently and for one very specific reason. Wikileaks.org/.ch, the misbehaving blog that published documents quoting world leaders bashing each other among other things. According to our interpretation of stats published by compete.com, the site has been experiencing massive spikes in traffic that coordinate with the media frenzy. According to some, wikileaks has crossed some serious lines, but whether or not you agree you have to admit their web presence is impressive. So what can we learn from Wikileaks? A little controversy goes a long way.
Another great example is thepiratebay.org. The service they offer is not unique and they never stood far above the rest of the torrent sites until they became infamous thanks to widespread controversy blown up by the media. There is great power in controversy and even more power in being able to spark it. You simply cannot buy the kind of exposure angry people can produce.
But My Website is Not a Political Blog….
You don’t have to host a gossip pit or political blog to place a few tidbits of controversial content. Hell every scrapbooking mommy blogger was writing irate articles about the justice system for putting Martha Stewart in jail a few years ago. Whatever industry your website falls under has its own problems and controversy.
The Controversial Risk
There is a lot of risk in taking the controversial road, but knowing how to handle the pressure can help keep you out of a jail cell. Here are a few tips:
1. Take cease and desist letters seriously.
2. Know the policies of your webhost.
3. Always use “according to” whenever possible and cite references.

The Fastest Way to Increase SEO?

2011-01-17T23:52:00.000-08:00

With a name like “Speed SEO” the new desktop application from Xynet Software is garnering some serious attention. The real question is perhaps “what does it have besides its name?” The answer: a lot more than we originally thought.
The market has been flooded lately with software targeted at SEO professionals mostly because search marketing has continued to blow up along side the Internet marketplace in general. If you really want to understand the recent surge in attention to SEO just take a look at current Google Adwords CPC rates. We did some research for a national insurance company recently and found that they were going to pay upwards of $40 a click for some of the Insurance terms they needed to target if they chose to do so using Adwords. We told them to save their money and let us do some SEO.
The competitiveness of SEO has also risen alongside everything else on the web, but for those who have been in the game as long as we have SEO is still the best option (given you have the right tools). This is where things like SEO software come in. Like it or not, even a team of twelve of the best data entry specialists money can buy is not enough in most cases to build links with the big boys. Truly competitive SEO requires the use of tools once regarded as outrageous and overkill. It also requires a sound understanding of things like proxy servers, pinging limits, contextual spinning and human caffeine limits (slightly joking). In short SEO is more complicated than it has ever been.
We found Speed SEO to be truly helpful in the most important way. Building decent links, and doing so quickly. We don’t want to repeat what is already posted directly on their homepage, so we’ll just give you a brief overview and then send you there. Speed SEO lets you create site profiles and key terms for each. It then goes on to build links for you in safe manner thus increasing your search ranking quickly and efficiently. We highly recommend checking them out and would love to hear any feedback you have. Go to The Official Site

Keyword Research

2011-01-17T23:48:00.001-08:00

As you explore the world of internet marketing, you’ll probably come across the phrases “keyword” or “keyword research” on more than one occasion. But what are keywords and why should you care about them?
Think about what happens when you go to a search engine like Google or Yahoo. If you’re looking for information on cruise deals for your next vacation, you might enter the word “cruises” into the search bar to find websites related to vacation deals. That word you entered is what’s referred to as a keyword. If you entered a string of words, say “best cruise deals”, you’ve entered a keyphrase into the search engine.
Searchers use keywords to find information on the internet.
The keyword or keyphrase tells the search engine what kind of results to bring back for you. Search engines scour the internet, recording the information they find on various sites around the web. When you enter the keyphrase “best cruise deals”, the search engines comb their databanks to find sites related to “best cruise deals”.
When you’re building a website, choosing the keywords and phrases to focus on is extremely important. You want to target the keywords people are actively searching for. But as you can imagine, some keywords are more competitive than others. An example of a general keyphrase is “lose weight”. It’s much more competitive than the keyphrase “lose weight with the lemon juice diet”.
If you build a new site around the phrase “lose weight”, you’ll be competing with well established websites and likely find your site buried on page 89 of Google’s search results for the term.
Where your site falls on the search results pages is measured as its ranking. For the general keyphrase “lose weight”, you’ll likely be low in the rankings, so your site won’t receive much traffic or exposure.
On the other hand, if you focus on less competitive keywords, you can expect to rank much higher in the search engine results – you may even be able to land the much-coveted first page ranking.
This is why good keyword research is vital to the success of your online business. Focus on less competitive keywords and you can expect to rank much higher in the search engine results. Focus on lots of less competitive keywords and you’ll get lots of free traffic.
Ideally, you want to find keyphrases that have high search volumes and low competition. The two go hand-in-hand – the phrase “make your own digital camera using a potato” likely has low competition, but it won’t matter if no one ever searches for it. The experts argue back and forth about exactly what type of numbers you should be looking for – “search engine results of less than 500,000″ or “at least 1,000 daily searches” – but it will be up to you to determine which parameters work best for your internet business.
The other thing to keep in mind is that you optimize the individual pages of your site, not just the home page. So you don’t just pick one keyword or keyphrase. You need to select a number of them and set up an actual strategy for ranking high for all of them.
To conduct your keyword research, you can take advantage of a number of free or paid keyword research tools. One of the best free research tools is available through the Google Adwords program, although you can find other good options at SEOBook.com or by searching online. If you’re looking for programs that offer added functionality, look into WordTracker’s subscription service. Any one of these programs will help you identify keywords and keyphrases with high traffic and low competition to build your web pages around.

Directory Submissions

2011-01-17T23:48:00.000-08:00

Submitting your website to both free and paid directory sites is a great way to increase the backlinks to your webpage. Directories are compilation sites that list links to all sorts of sites. To get a better feel for how these sites are structured, check out the Open Directory Project at dmoz.org – it’s one of the best known directory sites on the internet today.
Traditionally, directory sites are broken down into two different categories – free and paid – depending on whether or not they charge you to include your site in their listings. Both types can have a place in your search engine optimization campaign, depending on what type of budget you’re working with. However, whether paid or not, it’s important to realize that not all directories are equal in their potential to improve your site’s ranking. You’ll need to do your due diligence to be sure the directory you’re submitting your site to gives you the best return for your efforts.
Getting your site listed in targeted directories that relate to the theme of your website will likely be seen as a premium by the search engines. In addition, you might even receive some traffic from them.
For example, if someone who’s interested in dog training finds a great directory dedicated to gathering links in their area, they’ll likely bookmark the directory and come back time and time again. To find these highly targeted directories, search for “your niche +directory” using your favorite search engine.
In addition to finding targeted directories for submitting you site to, you also want to look at the quality of the directory. Submitting your site to directories with higher traffic and higher PageRank will lead to better SEO results for your webpages.
Another important thing to check into before you submit your site to a directory (especially if you’re going to pay) is whether or not the directory makes use of “NOFOLLOW” attributes. Basically, these tags tell the search engine robots that any outgoing links on the directory page shouldn’t be considered in the search engine rankings. These tags were intended to prevent spam links from gaining popularity in the search engines, but if you submit your site to a directory that uses them, you’ll lose the backlink benefits of directory postings. If the directory doesn’t explicitly state whether or not it uses these tags, you can find out by looking in the code for rel=”nofollow” or by using a special plug-in for your browser that marks these links as red.
When it comes to submitting your site to directories, you again have two different options. You can manually submit your site to each directory you’d like to be included in, or you can purchase software or services that will do the submissions for you. In fact, if you search for “directory submission” on any of the major search engines, you’ll see a number of different advertisements for bulk directory submission services. In most cases, these services won’t dramatically impact your site’s search engine optimization, since the directories they submit your site to may not be well optimized for your niche.
Submitting your site to directories by hand is more time-consuming, but it may be worth the money saved if you’re only going to be including your page in a select few directories. And you can save your time altogether by outsourcing this task.
Individual directories have their own rules for how a site should be submitted, but most include selecting the appropriate category for your link and including details like your link, anchor text and a brief description of your site. The amount of time it takes before your link is visible will also vary by directory. However, if you’re diligent in finding well-ranked, high-traffic directories, you should see increased traffic to your site in a short period of time.

Search Engine Optimization Tutorial

2011-01-17T23:47:00.000-08:00

Search Engine Optimization Tutorial

Search Engine Optimization (SEO) will help place your site higher in the natural search engine rankings. By natural, we mean free, as opposed to pay-per-click advertising. So by optimizing your site for the search engines, you will receive free traffic.

SEO revolves around two major processes; on-site optimization and off-site optimization. On-site includes anything that you control on your site. So title tags, content, linking structure within your site and all other factors on your pages. Off-site is everything else. This means all the links to your site from other sites on the Internet. In theory, you can't control off-site factors.

Between on-site and off-site optimization your site's rankings are determined. Therefore, you need to have a solid understanding of these two processes in order to optimize your site. We discuss both processes in great detail in our SEO course. You will learn the details of keyword research first so you are sure to uncover which keywords and phrases to target on and off your site. From there, we cover the basics of on-site optimization and finally off-site optimization.

Using both on-site and off-site factors you can rank your site as high as any other on the Internet. Although often overlooked, you can get page one rankings for many sites by optimizing the pages on your site (the on-site factors) along with minimal link building as long as a strict blueprint is followed. By building your site properly, you will magnify the power of the incoming links to your site. Therefore, you need to spend less time building links.

Here's what the tutorial covers:

Search Engine Optimization (SEO)

2011-01-17T23:44:00.000-08:00

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:

Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:

Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Amazingly, we get these spam emails too:
"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won't clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
You should never have to link to an SEO.Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
Choose wisely. While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
What are the most common abuses a website owner is likely to encounter?
What are some other things to look out for?

owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn't distinguish between actual search results and ads that appear on search results pages
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from "fake" search engines, spyware, or scumware
has had domains removed from Google's index or is not itself listed in Google

http://www.ftc.gov/

Federal Trade CommissionCRC-240Washington, D.C. 20580

http://www.econsumer.gov/

Optimizing Your Web Site for the Search Engines

2011-01-17T23:42:00.000-08:00

One of the best and most obvious ways to gain new web design clients is by ranking better in the search engines. If you can’t afford to hire a professional search engine optimization (SEO) company then read this article all the way through because I’m about to teach you a few strategies that we’ve personally used to get Interspire.com ranked on the front page of Google for a lot of competitive search terms.
What is Search Engine Optimization?
Search engine optimization (or SEO as it’s affectionately called) is the ongoing process of tweaking and modifying your website in an effort to rank competitively in the search engines for one of more keyowords that people will use to search for your business.
As a web designer I’m sure you’d agree that if more people were able to find your site in the search engines then you could dramatically increase the number of clients you have, right? Well it’s the same for most businesses, and a good SEO plan is where you should start.
The “One Hour a Day, 30 Day” SEO Plan
Search engine optimization is part science, part art and part luck. The good news is that we can use a proven scientific approach to help your website rank better in the search engines, but you first have to decide which keyword(s) you want your site to rank for.
If you’re a web designer in Los Angeles, then here are a few examples of keywords you absolutely would want to be on the front page of the search engines for:

Los Angeles Web Designer
Web Designer California
Web Design Company Los Angeles
etc…

To determine which keywords you want to rank for just ask yourself: “If I were one of my potential customers, which words would I use to find my company?”. You should be able to come up with at least a handful of keywords.
If you can dedicate just one hour a day (for 30 days) to the search engine optimization plan I’m about to show you then there’s a great chance that you’ll be able to significantly improve how your web site ranks in the search engines for the keywords people are using to find you.
#1: Getting Links Back to Your Website
This is hands down the most important search engine optimization strategy you can spend your time on. When another website links back to yours, Google sees this as a positive vote for your website, and as such will take this into account when determining which sites should be at the top of the pile.
The more sites you have that link back to you, the higher your site will appear in the search results, however there is one main factor to consider with this strategy, and that’s the credibility of the sites linking back to yours.
Google’s PageRank algorithm is a measure of the popularity of a website. If you download the Google toolbar you can see the PageRank of any site you visit. It’s just a measure between 0 and 10 – 0 means the site is new and has no popularity and a PageRank of 10 means the site is one of the most trusted and popular sites on the Internet.
Interspire.com for example has a PageRank of 7. Yahoo.com has a PageRank of 10.CNN.com has a PageRank of 9, Business.com has a PageRank of 7, etc.
When looking for sites to link back to yours, the higher the PageRank the more “points” Google will award you for having that site linking to you, thus pushing you higher up in the search results for your keywords.
The quickest and cheapest way to get sites linking back to your site is to send them an email and just ask for it, but what type of sites should you request links from? In general they should be similar in topic to your site, so as a web designer you might request links back from sites that talk about web design, marketing, attracting new leads and customers, etc.
A link acquisition strategy over the medium/long term is to get serious about publishing high quality articles on your web site that others will link back to. We’ve been using this strategy for years and we’ve written dozens of articles that are linked to from all over the Internet. Because we don’t have to actively solicit these links, it makes it much easier to get links using quality articles.
So what should you write about and how often should you write? One article a week is a great start. Aim for 500-1,000 words and write about what you know: how to choose a web designer, why it’s important to have a usable website, how to create a web page in Dreamweaver, etc. These are topics your potential customers will expect you to know about and after reading your articles they will come to respect you as an authority on web design.
#2: On-Page Search Engine Optimization
On-page keyword optimization involves making changes to existing pages on your website so they include the keywords you want to rank in the search engines for. On-page optimization includes a number of different “sub strategies”, which are:

Keyword density: How often do the keywords you want to rank for appear on your page? This is measured as a percentage, such as 5.8%. So let’s say you want to rank on Google for “red sports cars”. On most pages of your site you’ll want to include the text “red sports cars” and also variations of this phrase, such as “red cars that are sporty”, “sports cars that are red”, “sports cars”, etc. There’s no hard and fast rule, but you generally want a keyword density of about 7-12% for the keywords you want to rank for. That means that if you have 100 words on your page, 7-12 of them should be “red”, “sports” or “car”. You can check your keyword density at www.ranks.nl.
Header tags: You absolutely MUST include the keywords you want to rank for in a <h1>…</h1> tag on your site. H1 tags tell the search engines that the text between them is important, and you should aim for just one <h1> tag on each page as close to the top as you can. In our example you might use <h1>Red Sports Cars</h1> on one page and <h1>Luxury Red Sports Cars</h1> on another page.
Page title: This is the most important on-page thing you can optimize. Your page title is the text that’s used to form the link back to your site from the search engines, so it needs to include the keywords you want to rank for, and usually in variations, such as <title>Red sports cars, luxury sports cars, racing sports cars , red sports cars</title>
Internal linking structure: You want to use the keywords you want to rank for to link between pages on your site. For example, on your home page you might link to a category page using the text “sports cars” and on that category page you would link back to your home page with the text “red sports car”. This is an internal two-way link, and although internal links don’t hold nearly as much weight as external ones, you should link to different pages on your site using a few different combinations of your keywords.
Keywords at the very top of the page: You should always include your main keywords as close to the top of the page as you can, because Google will look at the text on your site from top-to-bottom and will treat the text closer to the top of the page with a higher importance.

Conclusion
There’s a lot more to search engine optimization than I’ve talked about here, however what I’ve mentioned above is a good place to start if you can’t afford to hire an SEO company or want to get started learning about SEO so that you can eventually offer it to your clients as an additional paid service.

Google SEO Basics for Beginners

2011-01-17T23:33:00.000-08:00

Posted on December 7, 2005 by mitchell.harper

Introduction

As many of us web developers already know, Google is rated by many as the number one search engine in the world. We personally know that our websites get about 90% of their search engine traffic direct from Google searches.
Getting indexed by Google can be a pain, but getting highly placed rankings for specific keywords seems to be the nut that not many web developers without SEO (search engine optimization) experience or seo training can crack.
Today we’re going to give you an informative primer on the basics of search engine optimization techniques — many of which we use everyday to optimize our websites and stay ahead of our competitors.

4 Steps to Better Rankings

We personally believe in the “practice what you preach” approach to all things business related — especially SEO. So, before we continue, here’s a sample of keywords and Google rankings for some of our websites:

Website	Keywords	Google Ranking
Activekb.com	Knowledgebase software	#2 of 4,980,000
DevEdit.com	Online HTML editor	#3 of 9,080,000
MyFreeTemplates.com	Free Dreamweaver Templates	#4 of 93,600

Step 1. Choosing The Right Keywords
Choosing the right keywords to base your site optimization around is an important first step. General or generic keywords are usually not the best approach, and sometimes it’s better to be a little more specific and focus on niche keywords relating to your product or service.
For example, let’s talk about www.devedit.com — DevEdit is our WYSIWYG HTML editing component that drops into browser-based applications.
The problem is, there are a LOT of WYSIWYG HTML editors, but how can we get DevEdit to appear in Google’s top 10 rankings? Well, let’s see. Trying to optimize for the keyword “HTML” alone would be a tough task, as it’s too general. There are HTML editors, HTML tutorials, HTML articles, etc.
We need to be more specific, which means:

Targeting a more suitable market that is looking for a content editing solution
Competing with fewer websites targeting the same keywords
Optimizing for keywords that people actually use when performing searches

Targeting a suitable market will depend on your website, as well as the products and services you offer. Try to be specific with your keywords, and remember that people no longer use single keyword search phrases – the average search phrase contains 3-5 related words.
For example, if you’re optimizing for a web development site and you’re located in Sydney, Australia, use keywords such as “web development Sydney” or “web development services Australia”.
To find out how many websites are competing with your keywords — either intentionally or not — simply do a search on Google and note down how many results are returned. In our case, for “online html editor”, we’re competing with 9,080,000 sites. The more sites that are competing for your keywords, the harder it will be to get on the front page.
Alternatively, to get a rough indication of how many people are actually searching for the keywords you want to optimize your site for, use the Overture search suggestion tool. It’s not exact, and doesn’t measure Google searches, but it does give a very good estimate.
The Overture search suggestion tool will also provide you with a list of similar keywords, based on the keywords you enter. This can be a great way to find other keywords to optimize your site for.
As a rough guideline, try to optimize every page on your site for a different search phrase. Each search phrase should contain 2 to 3 highly targeted keywords.
Step 2. Your URL and Title Tag
Two of the most determining factors in Google’s ranking are your domain name and title tag. For example, a domain name such as:
http://www.web-development-sydney.com will generally get ranked higher than http://www.companyname.com, assuming that they had identical keywords and page content.
For some of us, keywords in the domain name look too unprofessional, and we’ve already registered our domain, so it’s too late to change. An alternative — and also a useful tactic — is to add your keywords into the names of your pages, such as
http://www.companyname.com/web-development-services.html
Your title tag is equally as important as your domain name. Using keywords in your title tag can improve your Google ranking significantly. Trying to achieve a balance of professionalism with keyword density in the title tag however is sometimes a little more difficult.
Going back to our example of a web development company earlier, a good title tag would be:
<title>”Company name provides professional affordable web development services in Sydney Australia.”</title>
Usually, the closer to the front of your title tag the keywords are placed, the better.
Step 3. H1 Tags and Keyword Density
<h1> tags seem to have been depreciated by stylesheets these days, and are not used as often as they used to be.
The Google ranking algorithm dictates that if you’re using a <h1> tag, then the text in between this tag must be more important than the content on the rest of the page. Here’s a quick example:

<h1>Google sees this text as more important</h1>
<p>… than this text</p>

By default, H1 tags aren’t the prettiest in terms of formatting, so using a CSS style to override the default look is usually a good idea:

H1 { color: blue; font-family: Verdana; font-size: 16px }

Sprinkling keywords throughout your page content can also improve your sites keyword density. Keyword density simply means the ratio of optimized keywords to the rest of the content on your page. It is usually expressed as a percentage, and should be between 7% and 10% for each page on your site.
Don’t overdo the keyword density, however, but don’t overlook it either. A good example would be:
Before:

Company name provides web design and site management services to our clients.

After:

Company name provides web development services to the Sydney region in Australia

Notice how we use the keywords more efficiently the second time around?
Step 4. Links, Links and More Links
And this leads us to the toughest part of the Google SEO process — back-links. Back links are websites that link directly to your website. The general principal is the more back links you have, the higher your pages will be ranked, as your website must be good if so many other sites are linking back to it.
If you run a web development company, then adding a simple link to the bottom of each of your client’s websites, such as:

<a href=http://www.yoursite.com>Web development by Company Name</a>

… (With your clients permission of course) can help boost your back links, which will help boost your ranking position in searches.
Submitting your site to dmoz.org, Yahoo! and other directories is also an important step to increase the number of sites linking back to yours. Do remember however, that setting up back links takes time. I w
ould recommend emailing 5-10 websites each and every day to request back-links or partnership links (keeping in mind that the sites contacted should be relevant but not competitive) e.g. – If you sell chocolate, partnering with a company that sells Roses may just be a good idea. Within a couple of weeks, you should have a good 100 or so sites happily linking back to yours!

Conclusion

Google can be one tough search engine to crack. Hopefully, however, in this article we’ve provided you with enough basic tips to get started optimizing both yours and your clients website.

Submit webmaster video questions for December 2010

2011-01-17T23:26:00.001-08:00

Submit webmaster video questions for December 2010

December 7, 2010

in Google/SEO

NOTE: This set of questions is now closed. We got 500 questions in less than a week, and taped 70+ answers. Thanks!
It’s that time again! Next week I’ll record some new webmaster videos. I created a Google Moderator page where you can post questions or suggestions and vote topics up and down. I won’t be able to answer every single question, but I’ll tackle several popular ones plus a few of the more interesting questions. Please submit questions that lots of people would be interested in, not just a question about your specific site.
Just a reminder: please leave your question on the Google Moderator page, not in the comments here. When you leave a question on the moderator page, people can vote for the questions and I can see which questions people are most interested in.

Todd Johnson

2011-01-17T23:26:00.000-08:00

I am new to SEO and have just hired and SEO expert who will start January 10, 2011- full time.My website is very messy however I have chosen to design the front page myself without help from my design team to understand how to rank on Google…. coffee after coffee I am learning SEO way into the small hours of the night. Then I saw the light- I have not many back-links to my website thus building no trust with Google. I have now began to manually build back-links over a period of time- about 1 per week.Then I began to wonder if the links going from my website (my portfolio) to the websites we are building for our clients were penalising me with Google because they are not websites with relevant content pertinent to my business. So I have changed the link on my client’s sites from my company name to relevant keyword anchor text- my key words: web design Byron Bay.Does this strategy make any sense Matt?My new strategy should be interesting- this may shift me from the second page to the front page.My strategy has worked for the keywords I have optimised however their is 1 keyword I cannot shift from the second page of Google to the front page (as previously discussed- web design Byron Bay). My SEO strategy has prompted 2 of of my competitors to use my my website name in their own title tag of their Website… hence clients searching my name are seeing competing websites above me with my company name attached to it- a very good tactic from my competitors indeed!I have just realised (doh) that the keywords on my left-side menu do not match the page title of which I should rectify this in the next 24hrs.My question…With Off-Page optimization in mind- should I be tweeting the keyword inner-page title links and transfer these tweets to face-book for that competitive edge over my competition as Google will be showing Social results as I understand in the near future?. Maybe this will help move me to the front page! I will be interested what my new employee next year suggests.RegardsTodd Johnson

Google's SEO Starter Guide

2011-01-17T23:17:00.000-08:00

Google's SEO Starter Guide

Wednesday, November 12, 2008 at 11:55 AM

Webmasters often ask us at conferences or in the Webmaster Help Group, "What are some simple ways that I can improve my website's performance in Google?" There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it'd be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites' crawlability and indexing.

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

So, the next time we get the question, "I'm new to SEO, how do I improve my site?", we can say, "Well, here's a list of best practices that we use inside Google that you might want to check out."

Update on July 22, 2009: The SEO Starter Guide is now available in 40 languages!

Written by Brandon Falls, Search Quality Team

What SEO-Host.com is all about?

2011-01-17T23:14:00.000-08:00

What SEO-Host.com is all about? If you’re still unclear about it, SEO-Host.com offers Multiple C Class IP hosting services to webmasters who would want to host their websites/blogs across various IPs from different C Classes.

Having to purchase web hosting accounts from different service providers across different data centers just to be able to host your websites on Multiple C Class IPs makes the whole process of building a network of websites very complicated since the login details of each hosting account have to be saved separately along with the problem of having to deal with different control panels for each website. It all becomes just too hectic. Hence, SEO-Host provides a more feasible alternative: Multiple C Class IP hosting.

The Multiple C Class IP hosting service that SEO-Host provides allows you to host your domains on Multiple IPs from different C Classes and manage them all from the same control panel.

Multiple C Class IP hosting as an independent type of web hosting service makes it very simple for webmasters to manage their blog farms and website networks that they would otherwise have to host on the servers of multiple web hosts by offering them complete control of their website through just one single control panel.

You can now stay at ease and build your website networks and interlink them without having to worry about being blacklisted by search engines.

Real SEO Hosting at a Fraction of The Cost

2011-01-17T23:13:00.000-08:00

Cheapest is Best

For years we have heard people complain that hosting on multiple C class IPs is very expensive and that companies just try to rip off their customers. And there is quite a bit of truth in that, more than even the enthusiasts want to believe.
So that is why we are here! We want to make SEO Hosting affordable so that it can be used by webmasters or even newbie website owners. Prices are so small that no other competitor even comes close (more than twice the price per C class) and we don't make you sign up for years just to get a somewhat better deal. With us what you see is what you get!

Same IP for an unlimited number of accounts

One thing that SEO hosting had in common is that you could use one IP for just a single account, thus having to pack all your domains in that cramped account. Using them could easily turn into a nighmare as you would have to work with each one from a single cramped control panel.
Now we know that nobody wants to look for a database between hundreds and that nobody is eager to find where a domain is placed. So we've sprinkled some fairy dust and now you you can create as many domains on the same IP as you want.
So what this means for you, the customer?
You can have each site in it's own account, keeping everything tidy and organized. So if you want already have an account on 123.123.123.123, you can assign that same IP to other accounts as well.

All under one roof

Working with your sites can be a pain when you have keep login details for each and every one of them and not being able to keep track of all of them from one single place. Now that is a stress source and we want our clients happy.
So what did we do? We placed them all under one single WHM account. It is so easy to use that you don't even need to keep track of the login details for the accounts you create, just enter it and then start working on your websites.

Nameservers For Each C Class IP

What most people don't know that using the same nameservers for accounts will just ruin all SEO value, as they will all be seen on the same server, thus rendering their linking value useless. Most SEO hosts don't offer this as they would need to keep those IPs just for this, increasing costs and lowering profits, so they never mention this crucial aspect.
So what have we done about this? Well we know that SEO hosting has SEO in it and that's what we offer here. All C class IPs you get come with their own different nameservers within the same C Class.
That means that if you have, let's say, 10 accounts on a single IP, all will have the same nameservers within the same C class. Simple but effective, isn't it?

Each C class with it's own RDNS

Most have never heard of it, but it is one of the most overlooked aspect of SEO hosting. But RDNS is pretty simple to understand. If you ping an ip you will see that a domain will also appear. Well in short terms that's it. So how does that affect SEO?
Well it's simple to understand. When your sites are on different C class IPs, but have the same domain as RDNS it's like being on the same server and making the SEO backlink value zero (just like having the same nameservers on multiple C classes). Other SEO hosts don't do this because nobody knows about it, so "what you don't know can't hurt". but this is very important.
We want your SEO hosting be what it pretends to be, so we have different RDNS domains for each C class (same used for the nameservers).

Site Builder & Fantastico Script Installer

Once you purchase a SEO hosting account and want to start creating your sites you find out that it ain't that easy and trouble free as you thought. Actually you need to deal with code, databases and other things that take time and require experience.
Now we know that time is money and creating accounts on multiple C class IPs should be a breeze, so we have installed Fantastico (a simple script installer that installs and configures popular scripts and Content Management Systems like Wordpress, PhpBB or Joomla) and a site builder which comes with over 500 easy to use site templates.

Truly 24/7 Support

We know that SEO hosting (specialised multiple C class IP hosting) isn't as straight forward as regular hosting. We also know that hosting without a proper support team is like a car with no mechanic.
So that's why we offer competent support 24 hour per day, 7 days per week, 365 days per year (occasionaly 366), holidays, middle of the night or after sleeping on the couch. No excuses.

30 Days Money Back Guarantee

We know that not all things can work out and that people can change their mind. And we all know that commitments aren't very popular, so we don't want to tie our clients down. So if you are not satisfied by the service provided, you can ask for a refund within 30 days of the sign up date and you will receive a full refund.

How to Create The Ultimate Blog

2011-01-17T23:10:00.001-08:00

It has been a while since we updated our blog and we would like to take this opportunity to introduce to you our latest member at our office. Roger Stevenson is a blog master and full time entrepreneur that joined us last week. His expertise has no bounds since he has been deemed as one of the top blog posters in the web world. We would like to present to you Rogers 5 Tips to Successful Blogging

Get That Niche Right

There are a multitude of niches in the online world and you need to ascertain that you have the right one. Remember to keep in mind the competition you are up against. Always try to get a blog idea that is not in too much competitiveness. If you aim to get into a niche that is saturated, get ready to do some awesome SEO work. This is where SEO Hosting may come in handy but that is not of discussion now.

Write Intelligently

This is not a flog site or some lousy directory submission site. This is your blog and you need to ensure that what you put up there is worth reading. Not only will you need to know how to write flawlessly, but you will also need to understand what the meaning of research is. People look out for blogs so as to learn something new. If you do not contribute something worthwhile to the blog, take note, no one will give two hoots about it.

Jazz it Up

Ok. Not only does your blog need to have the best of content but if its pale and flaccid, you are definitely going to loose interest of your visitors. Keep it snazzy. JQuery is the all new in-thing so get a developer to add some images, put in some slides and jazz it up.

Don’t Forget to Share

Sharing is something that most webmasters who own a blog forget. The moment you learn how to get visitors, you should ensure that they are provided with the option to share. A lot of people have social networking and bookmarking accounts. Give them the option to post it on their walls and share it with the world.

Optimize It

Finally, this is what it all boils down to. A blog is nothing if no one can see it. This is why you need to optimize it. SEO and Internet Marketing is the best way via which this can be achieved. Remember, the investment that you make in SEO depends on your niche. If you have a blog that has less competition, in all probability, you can optimize it yourself. However, if you have competition that is narrowed down to your keywords, try getting an optimization service to help you out. Again, this is where SEO Hosting comes in. With multiple C Class IPs connecting your blogs, you can get yourself a good amount of visitors. How you monetize it is entirely up to you.

The Future of Search Engine Optimization

2011-01-17T23:10:00.000-08:00

Webmasters from around the world have been consistently been seeking new and improvised techniques to be amalgamated into their systems so as to formulate winning strategies in the development of their websites. With the development of newer and better technologies being introduced in the world of internet marketing, there have been a number of tips and tricks that webmasters use so as to raise their websites’ SERPs and PR ratings. When analysts study the operations of the search engine bot, they try to follow a series of operations that the spider uses to crawl a webpage. While understanding the complexity of the procedures involved, very few analysts were able to formulate a new cutting-edge way in which they could revolutionize the link-building business. The Answer – Multiple C Class IP Addresses. These Multiple C Class IP Addresses are based on providing a unique integer in the third class of the IP Address. For more information on what are Multiple C Class IP Addresses, visit Wikipedia.
Once the concept of Multiple C Class IPs are understood well, webmasters from around the world have been providing contributive factors in the overall development of what many call as “the revolution in Internet Marketing” Those that seek such IP addresses will fully understand its capability to be able to rank higher in the search engines and thereby drive more traffic towards the website where it would contribute towards maximizing the potential of revenue generation. The best of Multiple Class C IP addresses can be found exclusively with service providers that offer SEO Web Hosting. The concept of SEO Web Hosting intensified in the market when few webmasters created a winning formula of success by placing well optimized websites on their personal server blocks. These server blocks were featured to host websites and make their way to the top of the search engines without having to work hard on building numerous back links. A few high quality back links that redirect to a website that is on an SEO Web Host Server will help create a winning formulation in the precise way so as to generate impeccable results. Every IP that has a third division of an address (Class C) has more validity amongst the search engines and provide a very good platform for the overall development of a website. Few SEO Web Host firms offer their clients with an option of choosing a good web development option that has Multiple C Class Addresses that can host domains on their server blocks.
It is a known fact that websites that come from the same C Class IP are not the best deal for webmasters who need better rankings on search engines. Most bots and spiders that find reciprocal links from the same C Class are not indexed and hence lose their values on the top search engines. For this reason, there have been a number of webmasters and portal owners that consistently seek the aid of a reputable SEO Web Hosting Solution that will be able to provide them with Multiple C Class IP Addresses and in turn raise the ROI of their websites.
Many amateur and professional webmasters alike often ask the question “What are the benefits?”. The answer to which is not able to explain in a single sentence. However, if one was to summarize a complete range of services, it would be mentioned as “the future of search engine optimization”. With a wide range of benefits that are solely designed to provide the webmaster with impeccable services, there have been a number of tools, tips and tricks that SEO Web Hosting Analysts follow in a complete White Hat method. Apart from the conventional SEO system, there have been numerous advancements made in the optimization line that are scheduled to provide benefits ranging from faster indexing, quick optimization, better publicity, zero percent downtime and professional website management. For those that are genuinely interested in setting up their domains on a SEO Web Host, it is best recommended to scout the market intensively for reviews as there are only a small group of expert webmasters that offer SEO Web Hosting Solutions for their clients. While most of these services are optimized, it can become a daunting task for webmasters to trust the development of their website with offshore developers. This is why at Page1Hosting, we offer our clients with a Virtual Assistant so that they are kept up-to-date about the development of their sites and portals. Additionally, clients have the option of seeking a FREE SEO CONSULTATION so as to help them find the best strategy for their on-page and off-page customization.

Site - Map

2011-01-17T23:08:00.000-08:00

Posts

Choosing A Domain Name

2011-01-17T21:04:00.001-08:00

Posted on Monday, 1st February 2010 by Page1Host

The World Wide Web has grown over the years to become one of the most formidable sources of information and shopping which has been acclaimed by millions all across the globe. A plethora of webmasters who have understood the various demographics in the world have sought a well established lead towards understanding how and where they can target a given audience. Hosting Reviews have shown that more number of people have stressed on the name of their domain rather than on the service provider. It is a proven fact that the domain name indicates a well established level of contentment due its being and ability for users to find it easily.

This is a preview of Choosing A Domain Name. Read the full post (311 words, 1 image, estimated 1:15 mins reading time)

Tags: choosing a domain name, domain names, domains, opting for a domain name, what domain name to chose
Posted in Page1, Top 10 |

Make the Most of Social Media Marketing – 4 Easy Steps

2011-01-17T21:04:00.000-08:00

The social media network has been an impeccable asset to the world of internet marketing where webmasters have sought the need to take advantage of this platform so as to make the best of their results which will directly affect the fundamentals of their websites. As the world of internet marketing seems to be growing rapidly on a daily basis, it has sought the need of developing and inculcating a new system of optimization where its usage can be manipulated in a way to facilitate the overall development of the search engine rankings. One of the most formidable ways in which an individual is able to take advantage of the internet is by taking up to the innovations formulated by social media platforms. These platforms such as Digg, StumbleUpon and Twitter are few of the many services available online which one can utilize for the benefit of their search rankings. Taking advantage of these platforms requires the webmaster to understand a few aspects that are essential in getting their desired results. There are four easy steps that any webmaster, professionals or amateurs, can inculcate into the system so that they are capable of making the most out of their domains.

This is a preview of Make the Most of Social Media Marketing – 4 Easy Steps. Read the full post (524 words, 1 image, estimated 2:06 mins reading time)

Tags: social media marketing tips, social media tips, tips for SMO

Our Experiments with New Age Optimization

2011-01-17T21:03:00.001-08:00

Posted on Thursday, 18th February 2010 by Page1Host

This is a preview of Our Experiments with New Age Optimization. Read the full post (1184 words, 1 image, estimated 4:44 mins reading time)

Tags: on page and off page seo, SEO, seo hosting
Posted in Events & Updates, SEO | Comments (7)

On Page SEO Tips

Posted on Wednesday, 27th January 2010 by Page1Host
Everyone who has had some experience with search engine optimization would be able to tell you that there are two aspects towards the progress of the program. Off-Page and On-Page Optimization are the two most vital aspects of the SEO process which all webmasters work endlessly to perfect. While Off Page SEO process can be outsourced and completed by any standalone firm, there is a great deal of details which one should consider pulling through on the on-page Optimization process. On-Page optimization consists of the basic principles which need to be implemented on a website that is live so that it will be able to amalgamate itself with the off-page strategies which would be implemented at later time. Another vital feature of on-page SEO is that it would help search engines find a website effectively and help the website place itself into a categorical niche. Spiders and Bots which crawl web pages look out for all on-page developments which would make it possible to define the website. It is therefore vital to understand all the fundamentals which come are required in effectively building a good onpage script that would feature well on SEO Hosting Servers.

This is a preview of On Page SEO Tips. Read the full post (464 words, 1 image, estimated 1:51 mins reading time)

Tags: on page and off page seo, on page seo, on page seo tips, onpage seo, seo tips
Posted in Page1, SEO | Comments (0)

What is a Link Wheel?

2011-01-17T21:03:00.000-08:00

In simple terms, a link wheel is by far the best thing that you can do to ensure that you have as many multiple backlinks pointing back to your main website as possible. This is the overall beneficence of the link wheel. One of the best advantages of making use of the link wheel is that you will be able to start using different web 2.0 properties in establishing content that can then be linked back to the main website. Such web 2.0 websites are useful as they can help to ensure that all the various links that are gotten back are do follow links. The main theory that is used in such a type of link wheel network is that you will be able to have many different types of links. Here all the linking websites will be increased very highly which will then result in the increase in the overall page rank of your main website. The theory is that by having a network of links from a variety of high ranking sites, this will ultimately improve the position page rank of your site. If you are deciding to choose such a type of link wheel structure, what you have to remember is that it is very essential that continue the overall process of building your link wheel. It is best that you have as many levels of the link wheel as possible as this is what is effectively going to result in the increase in the number of backlinks that you have. Such a type of link building is a continuous ongoing work as after a small period of time, you can be sure that your main website will be able to well rank very highly in any search engine.

Permanent link to this post (295 words, 1 image, estimated 1:11 mins reading time)

seo hosting blog

2011-01-17T21:02:00.001-08:00

Once the concept of Multiple C Class IPs are understood well, webmasters from around the world have been providing contributive factors in the overall development of what many call as “the revolution in Internet Marketing” Those that seek such IP addresses will fully understand its capability to be able to rank higher in the search engines and thereby drive more traffic towards the website where it would contribute towards maximizing the potential of revenue generation. The best of Multiple Class C IP addresses can be found exclusively with service providers that offer SEO Web Hosting. The concept of SEO Web Hosting intensified in the market when few webmasters created a winning formula of success by placing well optimized websites on their personal server blocks. These server blocks were featured to host websites and make their way to the top of the search engines without having to work hard on building numerous back links. A few high quality back links that redirect to a website that is on an SEO Web Host Server will help create a winning formulation in the precise way so as to generate impeccable results. Every IP that has a third division of an address (Class C) has more validity amongst the search engines and provide a very good platform for the overall development of a website. Few SEO Web Host firms offer their clients with an option of choosing a good web development option that has Multiple C Class Addresses that can host domains on their server blocks.

It is a known fact that websites that come from the same C Class IP are not the best deal for webmasters who need better rankings on search engines. Most bots and spiders that find reciprocal links from the same C Class are not indexed and hence lose their values on the top search engines. For this reason, there have been a number of webmasters and portal owners that consistently seek the aid of a reputable SEO Web Hosting Solution that will be able to provide them with Multiple C Class IP Addresses and in turn raise the ROI of their websites.

Many amateur and professional webmasters alike often ask the question “What are the benefits?”. The answer to which is not able to explain in a single sentence. However, if one was to summarize a complete range of services, it would be mentioned as “the future of search engine optimization”. With a wide range of benefits that are solely designed to provide the webmaster with impeccable services, there have been a number of tools, tips and tricks that SEO Web Hosting Analysts follow in a complete White Hat method. Apart from the conventional SEO system, there have been numerous advancements made in the optimization line that are scheduled to provide benefits ranging from faster indexing, quick optimization, better publicity, zero percent downtime and professional website management. For those that are genuinely interested in setting up their domains on a SEO Web Host, it is best recommended to scout the market intensively for reviews as there are only a small group of expert webmasters that offer SEO Web Hosting Solutions for their clients. While most of these services are optimized, it can become a daunting task for webmasters to trust the development of their website with offshore developers. This is why at Page1Hosting, we offer our clients with a Virtual Assistant so that they are kept up-to-date about the development of their sites and portals. Additionally, clients have the option of seeking a FREE SEO CONSULTATION so as to help them find the best strategy for their on-page and off-page customization.

SEO Hosting Servers

2011-01-17T21:01:00.000-08:00

SEO Hosting Servers

Opting for the right SEO Host means having to take the plunge into making an investment that will be able to yield the best of results for developing your websites and host them in a way that would be able to yield the best of results. Once this can be finalized, webmasters will be able to make the most of their needs by being able to create and develop their webpages so as to dominate the top search engines of the world. There are a lot of features that we at Page1Hosting have for you. Each and every one of our SEO Hosting services come from an SEO Hosting network that has been purchased on reliable server blocks located in the heart of The United States. Webmasters that would want to opt for a reliable SEO Hosting Country would now be able to do so with the sole intention of giving their websites just what they need. If you are one such webmaster, you would be interested in this service that could be the best SEO Hosting VPS that you have ever found.
At Page1Hosting, we have accumulated the best of SEO Hosting Network locations that have the best reliable servers offering a 99% uptime guarantee. This means that you and your website will receive nothing but the best in SEO Hosting servers. All our SEO Hosting Servers are monitored by expert analysts that maintain our track record of providing unlimited and consistent levels of service to all of our clients. If you are one such person that needs a consistent SEO Hosting Server that will be able to provide the best of results on the top search engines of the world, our complete range of SEO Hosting Networks will be your first and last stop. Once this can be formulated well, you will be able to dominate effectively the top search engines of the world.
Our SEO Hosting VPS servers are the best in the industry where we have powered more than a thousand accounts within a short span of time. Ever since our inception in the SEO Hosting Servers business, we have set a standard for ourselves in being able to create and develop the best of services relating to SEO Hosting VPS systems. With our SEO Hosting USA servers, we shall ensure that you will be able to make the most of your web hosting needs and at the same time be able to create and develop the best of services in regard to SEO Hosting Networks. If you are looking for an SEO Hosting USA Server or SEO Hosting Network to give you the best of results, contact us immediately and we shall provide you with the best of services. Along with SEO Hosting VPS servers, we also offer multiple C Class IPs for you to assign to each of your domains. For more information, contact us at the earliest.

DNS Hosting / Multiple DNS Hosting

2011-01-17T01:34:00.000-08:00

DNS Hosting / Multiple DNS Hosting

DNS Hosting is a large part of our business and it is one of many things we do well here at SEO Web Hosting. We pride ourselves in offering our clients the best DNS hosting services available in the business today.
Take a moment to review the chart below. It shows the standard features offered across our DNS hosting packages. This chart shows the features included with the different levels of service available through SEO Web Hosting.

	Domain and Service Bundles			Service Only
	Parking Bundle	DNS-Only Bundle	DNS-Plus Bundle	DNS-only	DNS-Plus
Annual Fee ($USD)	$25	$35	$55	$19.95	$39.95
Annual Fee ($CDN) .ca	$19	$35	$55	$19.95	$39.95
Fee for 2 years ($USD) .co.uk .org.uk	$36	$50	$80	$19.95 per year	$39.95 per year
Domain Registry Fees Included?	yes	yes	yes
IP Forwarding		yes	yes	yes	yes
URL/Web Forwarding			yes		yes
Stealth Web Forwarding			yes		yes
Dynamic DNS Support		yes	yes	yes	yes
Default "Parking" Page	yes	yes	yes	yes	yes
Catch-All Email Forwarding sends all email sent to personal email address	yes	yes	yes	yes	yes
Email Forwarding specify up to 100 different aliases			yes		yes
Specify Mail-to-All Email Forwarding			yes		yes
Specify Mail Exchangers (MX Records)		yes	yes	yes	yes
Host Name Addressing (Up to 100 host names)		yes	yes	yes	yes
Support for Round Robin DNS		yes	yes	yes	yes
Modify SOA Record Refresh, Retry, Expire, Minimum		yes	yes	yes	yes
Wildcard Host Records specify one IP for *.example.com		yes	yes	yes	yes

What Is SEO Hosting?

2011-01-17T01:33:00.000-08:00

What is SEO Hosting - Multiple IP / Multiple Class C Hosting

WHAT IS SEO HOSTING? SEO Web Hosting is the art of hosting your marketing efforts across multiple IP ranges using multiple name servers. By doing so you are ensuring the true success of your online business(s).

Host using multiple IP's
Each IP on different Class C
Each IP has unique DNS
Truly affordable SEO plans
Host w/ industry leader

SEO Web Hosting is a industry recognized leader in providing managed SEO hosting & unmanaged SEO hosting solutions with datacenters in Nevada, North Carolina, Michigan, Philadelphia and the UK. We began operations in 1993 as a telecommunications provider and then moved into Tier 1 data center services including colo, bandwidth, dedicated servers, and managed services.
By interacting with our clients and by truely understanding their needs as if they were our own, we decided to launch SEO Web Hosting to better serve the undeniable growing need for SEO specific hosting packages. We were the first and still the best when it comes to SEO hosting.
Our clients know and understand the value of specifically designed SEO hosting & multiple IP hosting packages that are designed around sound SEO practices. They truly understand the benefit of spreading out their domains and marketing efforts across as many IP's as possible on separate Class C's and DNS servers.
Our SEO hosting packages are not offered or duplicated by any other SEO hosting company today. Our staff at SEO Web Hosting has worked long and hard to aquire the skill set and the hosting infrastructure needed to offer SEO hosting packages like we do here at SEO Web Hosting.

On Site SEO Techniques

2010-12-26T00:11:00.000-08:00

Having looked at Off site Search Engine Optimization Techniques I’ll now turn my attention to examining some of the factors you might like to keep in mind as you build your blog – (or Onsite techniques – things you do on your blog that help build a higher ranking). As with all SEO techniques there are many of these and a lot of speculation around all of them so let me touch on as many as I can:
1. Keyword Rich Content – identify a few keywords for your article that you’re hoping will get indexed highly by Google. Don’t pick too many but consider the questions

How do I want people to find this post in Search Engines?
What will they type into Google if they want information on the topic you’re writing?
How would I find information on this topic in the Search Engines?
What results come up when I do plug these keywords into Google?
What other keywords are other sites using?

The answer to these questions will give you a hint as to what words you’ll want to see repeated throughout your article a number of times.
These keywords will need to be the most common words used in your article. Use them in some or all of the following ways:

Keywords in post and page titles (read my post on using keywords in titles)
Keywords in URL of page (blog herald wrote on this a while back)
Keywords in outbound links (read this article on the pros and cons of outbound links)
Keywords in bold tags (try do it at least once)
Keywords in heading tags (there is debate over exactly how to use them but it’s generally accepted that h1 tags are important and that h2, h3, h4 etc tags also have an impact. Having said that I’ve seen some pages rank very well in search engines without using heading tags. There are many tutorials online about heading tags – here’s one.)
Keywords in image alt tags (here’s how)
Keywords in the general throughout the text of your post – but especially early on in the first few sentences
Keywords in meta tags (they seem to be less valuable these days but many still believe they are useful with some search engines – here’s a Guide to meta tags)

Of course you can go over the top with keywords in posts and let it destroy your content – but if it fits with what you’ve written tweak it to include the words you are targeting a couple of extra times. Most SEO experts recommend getting your keyword density up to between 5-20% – I think 20% is probably bordering on massacring your content.
One last word of warning and disclaimer on keyword rich content (because I can just hear the comments on this post already) – don’t sacrifice your readers experience of your site just for the sake of SEO. Yes keyword density can be important in climbing the search engine rankings – but more important is that your content and design are user friendly and helpful to readers. There is nothing worse than a site that is stuffed with keywords – these sites come off as cheap, nasty and spammy – don’t fall for the temptation.
2. Themed sites - One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme. ie a niche topic blog will probably rank higher than a general one that covers many topics. Build a blog with over 200 pages of content on the same theme and you’ll increase your chances of ranking well as SEs will see you as an authority on the topic. The take home advice here is to keep to some kind of a topic/niche/theme for your blog. It is also probably another argument for categories and tagging posts that relate together strongly.
3. Site Design – Search Engines like well laid out, well coded and easily to navigate sites. Make sure your pages validate (I need to work more on this) and that they are viewable on all major browsers. Search Engines don’t tend to like too much Flash, Frames or Java Script in your site – keep it simple and clean and their robots will index your site a lot faster and more accurately. Also try to keep your blog free from dead links (a challenge for those of us with older blogs with big archives).
4. Interlink your Site – The way Search Engines index your blog is to send little robot crawlers to your site to track what you’ve written and follow the links. Make it easier for them to get around your blog by using internal linking wisely. Most SEO experts recommend that you provide some sort of Site Map that means every page on your blog is just a link or two away from every other one. One way to do this for bloggers is to make sure that your category pages are in your sidebars as I do in this blog. Also make sure every page links back to your main page and any other important pages on your site. If you’re writing on a topic you’ve previously written about consider linking to what you’ve written before or use a ‘other relevant posts’ feature at the base of your article. You’ll see in my menus at the top of the page a number of my key categories and articles. One of the impacts of having them highlighted in this way is that they have become some of the most highly ranked pages on ProBlogger simply because they are linked to from every page of this blog.
5. Update regularly – The more you update your blog the more often Search Engines will send their crawlers to your site to index it. This will mean your new articles could appear in the index within days or even hours rather than weeks. This is a natural benefit of blogging – make the most of it!
6. Outbound Links – There is debate over how SEs treat outbound links from your blog. I’m in the camp who believe that relevant outbound links enhance your site’s ranking in search engines. I always link out to quality relevant sites that I think my readers will find useful and have a little anecdotal evidence that seems to support the theory that this is healthy for the way SEs index you (check out Waynes article on the topic for more info). Linking to sites outside your own blog does mean you end up sending traffic away from your blog so you need to count the cost of such a strategy. Note that you should always try to link to reputable and relevant sites to your own page. Also keep in mind that too many outbound could have detrimental impact upon your blog. Like in most things in SEO – moderation is the key.
7. Choose your domain name wisely – there are numerous factors to keep in mind when selecting a domain name. For one you might like to include your keyword in it if possible. Secondly you should do a little research to see if someone else has previously used the domain. This could have both positive and negative impact. If it was a quality site with inbound links you might reap some benefits but if it was a banned spam site you could still be banned from Google for a long time. One service you might want to use to check expired domains is Way Back Machine at Archive.org.
8. Register your Domain for a Lengthy Period – a recent patent by Google indicates that it now looks at the length of your domain’s registration in ranking it. It does this because many spam sites have short registrations and a longer one indicates that you’re building a site with substance and are in it for the long haul.
9. One topic per post – the more tightly focused the theme of a page the better when Search Engines come to rank it. Sometimes you might find yourself writing long posts that end up covering a number of different topics. They might relate loosely but if search engine ranking is what you’re after it could be better to break up your post into smaller more focused pieces.
10. Write optimal length posts – there is some thought going around the Search Engine Optimization community that pages that are too short can get passed over for high rankings. I try to keep posts at least 250 words. Of course there are some posts on my blogs that are shorter, but if I’m writing a post that I want to rank well I try to give it some meatiness in terms of length. On the other hand don’t make it too long either – because in doing so you make it difficult to keep your keyword density up and could end up with a less tightly focused page. Research also shows that longer articles can have a pretty steep drop off rate in readers after the text gets below the ‘fold’ or to the end of the first screen of article .
11. Avoid Duplicate content – Google warns publishers in its guidelines about having the same content on multiple pages. This goes for both multiple pages that you own but also pages that others own. This is because a tactic of spammers is often to reproduce content on many pages and/or to steel content from other sites. There is some debate over what duplicate content does and doesn’t include (for instance many bloggers use ‘free articles’ as content on their blogs – these articles often appear on hundreds and even thousands of other sites around the web and to me could be seen as duplicate content) – my advice is to be very careful about how many places your content appears. I do republish occasional posts (or parts of them) but try not to do this too much and attempt to add elements that are unique on each occasion that the posts are republished).
12. Ping – services like Pingomatic (there are numerous others too) will ping a variety of websites for you to notify them that you’ve updated. In doing so you’ll also be letting search engines know that you’ve updated which will trigger their robots to come visit your blog. I’d also suggest pinging Google’s blog search tool.
13. Submit your RSS to MyYahoo – submitting your RSS feed to MyYahoo seems to help with getting indexed on Yahoo. Read more about this at Getting Yahoo Traffic for your Blog. Some also think that doing the same thing to Google’s Personalised pages could have a similar impact.
14. Quantities of Content – I always get into trouble when I write about having lots of content – but I think its true that bigger sites tend to rank better than smaller sites – whilst it is possible to rank highly with a small site – it’s probably not the norm.. Search Engines will see your site as more comprehensive the more content you have. You also better your odds of being found in Search Engines if you have more pages. By no means am I saying just to put up random junk content – be careful about this – rather work at building a comprehensive and large site over time.
15. Submit to Search Engines – You can do all the best onsite SEO strategies in the world and still get no where because the Search Engines have not found you to start with. Each search engine has a way of letting it know about your site – submit your URL to be included in the index. Please note that this takes time and perhaps a quicker and more effective way is to get linked to by a site already indexed by the search engine. I’ve written a post about his previously at how to get indexed by Google.
You might also like to tryout some of the services around that offer to submit your sites to search engines for you – I’d be wary of paying for this sort of service though. I never have and seem to do ok.
Again I will reinforce – the above techniques come out of my own experience and from the things I’ve learnt from others. I am not an SEO expert but find that if you keep the above in mind you can do reasonably well. Don’t become obsessed by SEO – if you do you run the risk of forgetting about your reader, forgetting to write quality content and you could find yourself getting into some dodgy SEO tactics that could get you banned from the Search Engines You’re trying to get listed in.
I’ll finish here by adding that SEO can take time – so be patient. After 2.5 years of blogging I’ve managed to build my blogs page ranks and SERPs but it did not happen over night. Sometimes it seems that no matter what you do nothing works – it may be that the words you’re wanting to target are actually a heavily targeted segment of the internet (consider changing your approach) – or it may just be that there is some unknowable glitch with the SE you are targeting – its a fickle game and one that I’d recommend you don’t rely on alone. So yes work on your SEO but also consider the many other methods around to find readers for your blog. You might like to read my Finding Readers for your Blog Series as a starting point.
Feel free to have your say on the topic of SEO and blogging below – share your comments, experiences and questions for the ProBlogger community to interact with.

Search Engine Optimization for Blogs – SEO

2010-12-26T00:09:00.000-08:00

Search Engine Optimization is something that makes many blogger’s heads spin – I know this because every time I write an SEO article I get comments from bloggers telling me that its too big a topic and that they’d rather just write ‘quality content’.
Whilst I’ll never argue that quality content should be anything but a first priority in blogging, the fact is that there are many millions of pages of great writing languishing around at the bottom of search engines results pages that deserve to be read by many but which rarely see the light of day because their authors have failed to understand that just a few simple tweaks in the writing process could see them ranking considerably higher.
So it’s time for another series – this time on Search Engine Optimization for Blogs!
People often ask me ‘how do I get ranked number one in (((insert favourite search engine here)))?
My answer usually starts with – ‘I don’t really know what I’m talking about….but….’
You see whilst some of my blogs rank very highly on different search engines – I often don’t really know why. Much of what I do is educated guessing and experimentation. I do read a lot of other people’s advice on the topic, but the more I read the more I realize that I’m not alone in my guess work – virtually every article I read is a ‘best guess’ of some kind.
My main advice to people wanting to optimize their blogs for Search Engines is to keep it simple. Start with quality content on a specific topic and then tweak it using the best current advice going around.
When I think about SEO for my blogs I tend to divide the things I focus upon into two parts – offsite and onsite search engine optimization techniques. Offsite techniques are more about what others do on their websites in linking to you, onsite techniques you have more control over as you write.

Off Site SEO Techniques

Off site SEO techniques are as the name suggests factors from outside the site itself (ie from other sites) that impact the blog’s ranking in search engines. Many of these factors are outside the blogger’s control – however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links (something I’ve already referred to above).
It is generally agreed that the links that point to a website are one of the most powerful way of climbing Search Engines results pages (in fact many argue it is THE most important factor). – To put it most simply – every link to your site is seen by the search engines as being a vote of confidence in your site.
Ideally Speaking – The best inbound links have three main qualities to them:

they are from higher ranked sites than your own
they are relevant to the topic you are writing about
they link to you using relevant keywords to your page

Whilst you may not have complete control over who links to you these are the types of links that you should be dreaming of.
How to generate quality inbound Links?
Of course whilst most of us know this it doesn’t make getting such links any easier – its in the hands of others in many cases. So how do you get such links?

Quality Content – There are all kinds of link generating systems out there but in my opinion the best way to get links to your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural organic way as others link to your quality content.
Notify Relevant Bloggers of your content – Whilst I don’t advocate spamming other bloggers and asking for links – I would recommend that if you write a quality post on a topic that you know will interest another blogger that it might be worth shooting them a short and polite email letting them know of your post. Don’t be offended if they don’t link up, but you might just find that they do and that in addition to the direct traffic that the link generates that it helps build your own page rank in the search engines (more on letting other bloggers know of your posts here).
Directories – Another way to generating inbound links is to submit your links to directories. I know of webmasters who swear by the benefits of such a strategy – the first thing that they do when starting a new site is to do the rounds of directories – submitting links to key pages with appropriate keywords in the links. There are loads of directories out there – many of which offer a free submission. Ari Paparo has compiled a list of blog directories that you might want to start with.
Inter-link your Blogs – Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this approach – if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the impact will be lessened.
Buy Links – Many professional web masters have a budget to purchase links from other highly ranked and and relevant sites. I won’t go into this too much here but you might like to read more about it in my recent post On Buying Text Links. update: I’d encourage anyone wanting to buy links to think very carefully about this. Google have been cracking down on sites that use this practice. They can’t catch everyone but some have been caught and seem to have been penalized for doing it.
Swap Links – Similarly many bloggers swap links with other bloggers. Sometimes this happens pretty naturally (you see someone linking to you so you link back) but in many cases the links are strategic ones and formally arranged between site owners. I get daily requests for such reciprocal links (I rarely act on them). Whilst there is some benefit in such link swapping I would again advise caution here as many SEO experts believe that the search engines have methods for tracking such strategies and devaluing the links. Some try to get around this by doing indirect or triangulated links. ie instead of site A and B doign a direct swap they involve other sites. So A links to C in exchange for D (also owned by C) linking to B (also owned by A) – makes your head hurt doesn’t it!?! There are also a variety of systems around that say they’ll take care of such interlinking for you – I know many who use Digital Point’s Free C0-Op Advertising system. Personally I tend to avoid such schemes and have a policy of linking to sites I think are valuable to my readers. If they link back then so be it.

If you’re looking for link exchange/buying/selling programs you might like to look at systems like:
- Link Adage
- Text Link Ads
- Link Worth
- free onlien games : y3

Tối ưu hóa Internal link

2010-12-12T23:42:00.000-08:00

Tối ưu hóa Internal link

Chúng ta đều biết được giá trị của các Inbound link, nhưng ít người biết tác dụng của các Internal link (Link trong nội bộ site) đến SEO và tác động của chúng tới thuật toán xếp hạng như thế nào để quyết định mỗi trang giữ chức năng gì trong một website.

Dưới đây là 5 điều bạn nên tránh khi tối ưu hóa cấu trúc Internal link của website, chúng có thể làm giảm hiệu suất trang web của bạn

1) Vòng lặp vô hạn / thiếu các Internal link

Vòng lặp vô hạn, theo cách gọi thông thường của các SEOer là thủ thuật “Nhốt bot”, thủ thuật này sẽ làm cho bot mất nhiều thời gian để index những trang có nội dung như nhau và giảm unique content và cũng giảm giá trị link của từng page

Một lỗi nữa là thiếu các liên kết bên trong: SE không thể biết webpage nào của bạn là quan trọng, page nào kém quan trọng hơn. Nó đánh giá độ quan trọng của các webpage dựa trên số lượng link đến từ các trang khác trong nội bộ sites. Chú ý các Internal link nên đặt anchor text cho phù hợp (đa số để anchor text đến trang chủ là home, điều này sẽ làm SE không hiểu được nội dung trang chủ là gì. Để tránh điều này bạn nên đặt thuộc tính nofollow cho link trên menu chính, rồi dùng một link khác với anchor text với nội dung phù hợp hơn về trang chủ, có thể xem ví dụ về ứng dụng biện pháp này trên http://www.tripadvisor.com).

2) Quá nhiều link trong một Pages

Cách làm này làm giảm giá trị các page trong nội bộ site. Có quá nhiều liên kết trong 1 trang (hơn 100) giống như một cái gầu có 100 lỗ thủng trong nó. Bất kể bao nhiêu nước bạn đổ vảo đó, nó cũng sẽ chảy hết ra sàn nhà.

Vấn đề này xảy ra khi phân chia link về các nhóm sản phẩm, khi có quá nhiều nhóm thì giá trị của mỗi nhóm sẽ nhỏ đi.

Bạn có thể làm hai cách để tối thiểu hóa điều này (1) chọn liên kết nào thật sự cần thiết và thống nhất các liên kết từ các phần còn lại tới một trang mới (giống như việc thay vì có 50 liên kết trong một trang thì sẽ liên kết tới một trang mới có 50 liên kết như một trang chủ) hoặc (2) tháo gỡ chúng và chia các trang thành các phần theo kinh nghiệm của người dùng như: kiểu dáng, thương hiệu hoặc các hạng mục có lợi hơn đối với các cấu trúc SEO thích hợp thay vì một dạng hỗn hợp các loại hoa quả: đặt táo và thùng táo, đào vào thùng đào, chuối vào thùng chuối,…

3. Sử dụng Anchor text không phù hợp

Một trong những điều tệ nhất bạn có thể làm cho các Internal link của mình là sử dụng các từ khóa có đặc điểm chung như bấm vào đây hoặc sử dụng các câu còn lại hoặc 1 nhóm các từ như các liên kết. Tác dụng của việc này chính là giúp cho các trang đích được xếp hạng bới bất cứ từ khóa cụ thể

Hãy nhớ rằng, các công cụ tìm kiếm liên tục hỏi bạn rằng (a) trang này có ý nghĩa với bạn như thế nào? (b) Chúng tôi sẽ xếp hạng hay nhấn mạnh nó như thế nào? Nếu bạn chưa tìm ra từ cách phân bổ các từ khóa liên kết trên trang SEO thì làm thế nào bạn có thể phản ánh các sự lựa chọn cơ bản kết nối các liên kết (liên kết từ các website khác)

Nếu bạn bỏ qua quá trình quan trọng này, bạn sẽ mất nhiều thời gian để sửa các lỗi do sự không hiệu quả của cấu trúc site và cần thêm nhiều liên kết hơn so với sự phân bổ tối ưu trên trang và các trang ngoài văn bản thông qua lựa chọn

4) Nhiều Anchor text khác nhau liên kết tới cùng một trang

Một lỗi chung thường gặp nữa là việc tối ưu hóa quá mức các trang hoặc liên kết tới cùng một trang từ nhiều từ khóa khác nhau trên trang. Có một vài trường hợp không thể tránh khỏi được, bạn nên có một kế hoạch rõ ràng trang nào sẽ được chọn từ khóa nào để xếp hạng. Nếu bạn không làm như vậy thì việc đầu tiên bạn cần làm lúc này là chọn một trang để làm trang đích đầu tiên.

Một khi bạn đã chọn được từ khóa để xếp hạng cho trang thì sẽ không có vấn đề gì khi sử dụng các từ khóa khác nhau như các liên kết bên trong ở nhiều trang khác nhau (miễn là chúng có liên quan và rõ ràng về mặt ngữ nghĩa). Việc cân nhắc và xem xét thực tế là không để có nhiều hơn 1 liên kết trên 1 trang (về mặt ngữ cảnh) nếu bạn có thể tránh (chồng lên nhau sang một bên tại các vùng chuyển hướng)

5) Các trang không liên kết với trang khác

(orphan page – bác thuongnm dịch là các trang mồ côi nghe cũng hơi ngang nên cứ dịch là trang không liên kết với trang khác)

Nếu bạn muốn một trang được xếp hạng thì đừng quá chặt chẽ với các liên kết. Coi dòng liên kết như các dòng chảy tầng của nước (giống như một thác nước) và 10 cốc rượu sâm panh sẽ được đổ đầy từ một cốc rượu ở phía trên cùng từ một dòng chảy

Các trang không liên kết với các trang khác sẽ không bị vượt ra ngoài hoặc được lấp đầy bởi các dòng liên kết để cộng hưởng với các trang còn lại trong một site. Một trang cần phải liên kết ít nhất từ 5 địa chỉ khác trong một trang để có thể tải được hết trọng lượng cũng như chất lượng, sức mạnh và các phần tập trung của thị trường của trang cung cấp liên kết cũng có một tác động lơn tới lượng liên kết sẽ được chuyển tới một trang đích

12 Yếu tố quan trọng nhất trong SEO On page

2010-12-12T23:41:00.000-08:00

12 Yếu tố quan trọng nhất ảnh ảnh hưởng SEO On page

Tối ưu website được xem là khâu quan trọng và phức tạp nhất trong quá trình làm SEO cho một website. Tuy nhiên đó là bước không thể bỏ qua nếu như website của bạn muốn có nhiều từ khóa quan trọng nằm trên top trong danh sách kết quả tìm kiếm của Google. Sau đây Đăngnhanh.vn sẽ liệt kê danh sách các các yếu tố quan trong nhất để tối ưu website của bạn.

1. Từ khóa trong tên miền

Nếu có thể, hãy chọn mua tên miền có cụm từ trùng hoặc có các từ gần với từ khóa chính mà bạn muốn lên top của Google. Đây là lợi thế không nhỏ khi Seo từ khóa.
Ví dụ: Đăngnhanh.vn muốn SEO từ khóa dang tin quang cao lên top 1 Google thì Đăngnhanh.vn chọn tên miền có cụm từ liên quan như: dangtinquangcao.*, dangnhanh.*, dangtin.*…

2. Title của website
Title là cụm từ ngắn gọn mô tả website của bạn, đó là điều mà bạn muốn thông điệp và nhấn mạnh về website của mình. Các công cụ tìm kiếm thường đánh giá rất cao Title của một website.

3. Thẻ Meta Description
Các bọ tìm kiếm cũng đánh giá rất cao thẻ Meta Description. Bạn nên chọn những cụm từ mô tả chính xác về những chủ đề chính có trên website của bạn.

VD: <META NAME="Description" CONTENT="Dich vu dang tin quang cao" />

4. Thẻ Meta Keywords
Mặc dù với những thay đổi về thuật toán hiện nay, Google không còn quá quan trọng vào thẻ Meta Keywords nữa. Tuy nhiên đây cũng là yếu tố quan trọng không thể bỏ qua khi tối ưu website của bạn.

VD: <meta name=”keywords” content=”dang nhanh, dich vu quang cao truc tuyen, cong ty quang cao online” />

5. Thẻ Alt trong hình ảnh
Các bọ tìm kiếm như một người mù, chúng sẽ không thấy được những hình ảnh có trên website của bạn. Do đó chúng sẽ nhận biết bằng việc phân biệt các thẻ Alt mà bạn gán cho hình ảnh trên website của mình.

VD: <img title="Su dung the Alt" src="http://dangnhanh.vn/anh-alt.jpg " alt="dung the alt" width="100" height="60" align="center" />

6. Đường dẫn thân thiện
Đường dẫn các bài viết tuyệt đối nên ngắn gọn và thân thiện với bọ tìm kiếm
Với một website có đường dẫn của bài viết dạng như: http://www.dangnhanh.vn/dich-vu/dang-tin-quang-cao/dang-tin-quang-cao-la-gi.html sẽ được các công cụ tìm kiếm dễ dàng nhận biết và index hơn thay vì những website có đường dẫn bài viết như sau: http://duongdankhohieu.com/News.aspx?cid=10&id=67557&d=13102010

7. Tiêu đề của bài viết
Tiêu đề bài viết nên dễ hiểu và đầy đủ ý nghĩa bao hàm của bài viết đó. Một tiêu đề bài viết có chứa các từ khóa mà bạn muốn tối ưu và được làm nổi bật bằng các thẻ H1, H2 và H3 sẽ giúp các bọ tìm kiếm dễ dàng nhận dạng khi duyệt nội dung trên website của bạn.

8. Chuẩn HTML
Nên tuân theo đúng chuẩn của W3C khi thiết kế một website. Một website có quá nhiều mã lỗi sẽ bị mất điểm với các bọ tìm kiếm.

9. File Robots.txt
Robots.txt giống như người chỉ đường, giúp bạn hướng các bọ tìm kiếm đến những khu vực cần thiết khi duyệt nội dung trên website.

10. Sitemap XML
Tạo sitemap sẽ giúp các bọ tìm kiếm đỡ tốn thời gian duyệt nội dung trên website của bạn.

11. Từ khóa trong nội dung bài viết
Khéo léo chèn cá từ khóa vào nội dung bài viết, nhưng phải giữ được ý nghĩ của từng câu từng chữ trong bài viết của bạn. Đây là yếu tố rất quan trọng để tối ưu nội dung trên website của bạn.

12. Nội liên kết
Liên kết các bài viết liên quan với nhau trên một website. Điều này giúp các bọ tìm kiếm dễ dàng tìm nội dung liên quan giữa các trang, đồng thời cũng là cách giúp giữ chân người đọc.

10 Điề thú vị từ google

2010-12-12T23:39:00.000-08:00

10 Điều thú vị ít người biết về Google

Google hiện là công cụ tìm kiếm số một đồng thời là nhà cung cấp dịch vụ có mặt trên khắp thế giới. Nhưng có những điều thú vị về hãng này mà ít người biết tới.

Dưới đây là 10 điều thú vị về Google mà ít người đến.

Tên gọi từ một lỗi chính tả

Tên gọi Google thực chất xuất hiện từ một lỗi chính tả. Những người sáng lập ra website tìm kiếm này, Larry Page và Sergey Brin, nghĩ họ sẽ đặt tên ‘đứa con tinh thần’ của mình là ‘Googol’. Googol là một thuật ngữ toán học chỉ số có chữ số 1 đứng trước 100 chữ số 0 phía sau. Thuật ngữ này được đặt tên bởi Milton Sirotta, là cháu trai của Edward Kasner, một nhà toán học người Mỹ, và sau đó được phổ biến trong cuốn sách “Mathematics and the Imagination” (Toán học và trí tưởng tượng) do Kasner và James Newman làm đồng tác giả. Google dự kiến sử dụng thuật ngữ đó để phản ánh sứ mệnh của mình trong việc sắp xếp lượng thông tin khổng lồ có sẵn trên thế giới web.

Ban đầu Larry và Sergey Brin gọi máy tìm kiếm của họ là BackRub – là tên gọi mô tả phép phân tích các trang web của nó với các link ẩn phía sau. Chiến dịch tìm kiếm một tên gọi mới bắt đầu vào năm 1997, khi Larry và các cộng sự bắt đầu săn tìm một số những tên mới khả dĩ hơn cho công nghệ tìm kiếm đang được họ nâng cấp.

Trang chủ quá giản đơn

Nguyên nhân tại sao trang chủ của Google lại trống trải tới mức như vậy là bởi vì người sáng lập ra nó không biết gì về HTML (ngôn ngữ đánh dấu siêu văn bản) và chỉ muốn có một giao diện nhanh nhất có thể. Vì trang chủ đơn giản tới mức tối đa này mà trong những ngày đầu thử nghiệm, họ đã nhận thấy rằng người dùng vẫn ngồi và nhìn chăm chú vào màn hình, để đợi cho những phần còn lại xuất hiện. Để giải quyết vấn đề này, phần văn bản thông báo về Google Copyright đã được đưa vào phía dưới trang để làm dấu hiệu rằng trang chủ đã được tải về xong.

Khởi đầu bên trong một chiếc gara

Google ban đầu là một dự án nghiên cứu của Larry Page và Sergey Brin khi họ mới 24 và 23 tuổi. Tuyên bố sứ mệnh của Google là nhằm sắp xếp thông tin trên toàn thế giới và biến các thông tin đó trở nên có thể tiếp cận và dễ dàng sử dụng được. Văn phòng đầu tiên của công ty là ở bên trong một chiếc gara xe hơi tại Menlo Park, California. Nhân viên đầu tiên của Google là Craig Silverstain, hiện là giám đốc công nghệ của hãng.

Nền tảng của công nghệ tìm kiếm mà Google sử dụng được gọi là PageRank, nó gán một giá trị về “tầm quan trọng” cho mỗi trang trên thế giới web và xếp hạng trang này để xác định xem nó hữu dụng tới mức nào. Tuy nhiên đó không phải lí do vì sao nền tảng này có tên gọi PageRank, mà thực ra nó được lấy từ tên của người đồng sáng lập của Google là Larry Page.

20 Triệu lệnh tìm kiếm một ngày

Google nhận được khoảng 20 triệu câu lệnh tìm kiếm từ khắp nơi trên thế giới mỗi ngày, trong đó có cả từ châu Nam cực và Vatican. Bạn có thể cài đặt trang chủ của Google ở 116 ngôn ngữ khác nhau trên thế giới – từ Urdu, Latinh, Tonga, Yoruba cho tới tiếng Campuchia. Và một điều ít ai biết đến là Google có mạng lưới các biên dịch viên lớn nhất trên thế giới.

Những ngày đầu không nút bấm

Những ngày đầu tiên mới ra mắt, Google không có nút bấm ‘submit’ ở dưới ô gõ từ khóa tìm kiếm, thay vào đó phím Enter trên bàn phím được sử dụng để ra lệnh tìm kiếm. Google sau đó đã sửa sai để ngăn chặn những yêu cầu tìm kiếm được lập trình sẵn cho máy tính, là thao tác có thể làm lãng phí tài nguyên của hệ thống và giúp sức tiếp tay cho những nhà làm thị trường không có lương tâm thực hiện ý đồ ăn gian thứ tự ưu tiên tìm kiếm cho trang web của họ.

Dịch vụ Gmail

Dịch vụ web mail miễn phí Gmail đã được sử dụng trong nội bộ công ty trong gần 2 năm trước khi chính thức được cung cấp rộng rãi. Các nhà nghiên cứu đã tìm ra sáu kiểu người dùng email và Gmail được thiết kế để đáp ứng tốt cho cả sáu kiểu người dùng này. Mới đây dịch vụ e-mail miễn phí này đã phải đổi tên cho những người dùng mới ở Anh. Sau khi có tranh chấp về thương hiệu với Independent International Investment Research – một tổ chức đặt tại London, dịch vụ này đã được đổi tên thành Google Mail.

5707 năm

Đó là khoảng thời gian của một người bình thường có thể tìm kiếm hết 3 tỷ trang web trong máy chủ của Google. Nhưng phần mềm tìm kiếm của Google chỉ mất có 0,5 giây để thực hiện thao tác này. Google Groups có chứa tới 845 triệu tin nhắn Usenet, và đây là bộ sưu tập tin nhắn lớn nhất thế giới, tương đương với hơn một terabyte các cuộc đối thoại của con người.

Google Doodle

Các logo xuất hiện trên trang chủ của Google vào những ngày lễ quan trọng hay ngày kỷ niệm các sự kiện được gọi là Google Doodle. Công ty này đã tạo ra một bảo tàng trực tuyến nơi có tất cả các logo mà họ đã đưa lên trong các dịp quan trọng từ trước tới nay. Dennis Hwang, một nghệ sỹ máy tính người Hàn Quốc tại Mỹ, là người đứng đằng sau những hình vẽ Doodle vui nhộn này. Hwang đã là người vẽ ‘mặt tiền’ cho Google trong hai năm vừa qua.

Google Moon

Bạn đã từng nghe tới Google Earth, nhưng không mấy người biết rằng có một trang mang tên gọi Google Moon mà ở đó có bản đồ bề mặt của Mặt Trăng. Google Moon là một phần mở rộng của Google Maps và Google Earth, nhờ vào sự trợ giúp từ các hình ảnh của Cơ quan Hàng không vũ trụ Mỹ NASA, nó có thể cho phép người dùng thám hiểm bề mặt của Mặt Trăng và xác định xem đâu là địa điểm mà các nhà du hành vũ trụ của tàu Apollo đã thực hiện cuộc đổ bộ.

Keyhole

Đây là một công ty chuyên về hình ảnh vệ tinh, đã được Google mua lại vào tháng 10/2004, từng được cung cấp ngân quỹ hoạt động bởi CIA. Cũng chính công nghệ của Keyhole đã được sử dụng để vận hành Google Earth, một ứng dụng thông dụng cho phép người dùng nhanh chóng tiếp cận với các hình ảnh vệ tinh từ khắp nơi trên thế giới.

Quảng cáo Google tăng trưởng mạnh ở Việt Nam

2010-12-12T23:38:00.000-08:00

Quảng cáo Google tăng trưởng mạnh ở Việt Nam

Với chi phí thấp và mang lại hiệu quả cao, dịch vụ quảng cáo Google đang thu hút nhiều doanh nghiệp Việt Nam.

Google vừa công bố doanh thu 5,48 tỷ USD trong quý 3/2010, tăng trưởng vượt bậc so với cùng kỳ năm ngoái. Phần lớn thu nhập đến từ bán quảng cáo thông qua dịch vụ Adwords, điều đó chứng tỏ tính hiệu quả của việc quảng cáo Google khi doanh nghiệp muốn quảng bá các sản phẩm và dịch vụ đến với khách hàng . Tại Việt Nam, nhiều doanh nghiệp đã bắt đầu quan tâm và sử dụng kênh quảng cáo Google bên cạnh các hình thức quảng cáo truyền thống.

Ở nước ta, Google hiện đang thống trị thị trường tìm kiếm, đồng thời theo một khảo sát mới đây về người dùng Internet, có đến 91% số người được hỏi đã sử dụng Google để tìm kiếm thông tin và đặc biệt tới 49% sử dụng Google hàng ngày. Mặt khác, số người dùng Internet đạt mức 25 triệu và đang tăng nhanh, cho thấy Google sẽ là một cầu nối hiệu quả để đưa doanh nghiệp đến với những khách hàng tiềm năng.

Theo tiến sĩ Nguyễn Anh Tuấn, chủ tịch hiệp hội marketing Việt Nam – Phân hội miền Bắc cho biết, phương thức quảng cáo theo từ khóa tìm kiếm trên Google xuất phát từ nhu cầu của khách hàng đang muốn tìm thông tin về sản phẩm quan tâm. Do vậy những quảng cáo được hiển thị bên cạnh kết quả tìm kiếm sẽ giúp các doanh nghiệp tiếp thị sản phẩm đến đúng đối tượng một cách chính xác nhất, và với cách thức trả tiền dựa trên số lần nhấp chuột sẽ giúp doanh nghiệp tìm được khách hàng với chi phí tối ưu.

Cũng theo lời khuyên của ông Tuấn, doanh nghiệp nên tìm đến các công ty quảng cáo Việt Nam là đối tác của Google để được tư vấn cách tạo một chiến dịch quảng cáo sản phẩm đạt hiệu quả cao nhất. Kinh nghiệm của những công ty này sẽ mang đến nhiều khách hàng mới với chi phí tiết kiệm và các dịch vụ gia tăng như báo cáo, thống kê và tối ưu các chiến dịch quảng cáo của doanh nghiệp.

Trong một buổi hội thảo về quảng cáo, bà Vũ Thu Hiền, phụ trách marketing online của VDC Online chia sẻ : ’’ Ban đầu chúng tôi chỉ dùng hình thức quảng cáo trên Google với mục đích thử nghiệm tìm kênh quảng cáo mới. Nhưng qua khảo sát các khách hàng mới, chúng tôi nhận thấy đa số biết đến sản phẩm của công ty khi tìm kiếm trên Google. Do vậy mặc dù đã chi hàng tỷ đồng trong năm vừa qua nhưng chúng tôi đang có kế hoạch tăng thêm ngân sách cho các chiến dịch quảng cáo trên Google’’.

Về phía doanh nghiệp cung cấp dịch vụ quảng cáo Google, ông Nguyễn Minh Quý, giám đốc Nova Ads, đối tác chính thức của Google Adwords tại Việt nam (Google Certified Partner) cho biết : ’’Số lượng doanh nghiệp sử dụng dịch vụ quảng cáo trên Google của chúng tôi tăng vọt trong năm nay, ngoài ra các khách hàng truyền thống như VDC Online, Toshiba , FPT, Vinaconex ITC, VTC… cũng tăng mạnh ngân sách và có kế hoạch tăng thêm cho hình thức quảng cáo này. ’’.

Với hai ý kiến trên , chúng ta có thể thấy hình thức quảng cáo trên Google ở nước ta đang tăng trưởng một cách mạnh mẽ. Hi vọng thời của quảng cáo trực tuyến ở Việt Nam đã đến…

Phụ lục:

Quảng cáo trên Google có hai hình thức: Google Adwords và SEO (Search Engine Optimization):

Google Adwords: Quảng cáo được cung cấp chính thức bởi Google. Doanh nghiệp tạo quảng cáo và chọn từ khoá, là những từ hoặc cụm từ có liên quan đến sản phẩm của công ty. Khi mọi người tìm kiếm trên Google bằng cách sử dụng một trong những từ khoá đã chọn, quảng cáo sẽ xuất hiện bên cạnh kết quả tìm kiếm. Bằng cách đó doanh nghiệp đang quảng cáo đến đối tượng khách hàng tiềm năng.

SEO : Dịch vụ này nhằm giúp những thông tin về sản phẩm của doanh nghiệp bạn đứng ở những vị trí đầu trong kết quả tìm kiếm tự nhiên của Google. Điều đó làm tăng uy tín cho sản phẩm của bạn.

Lịch sử của SEO ..!

2010-12-12T23:37:00.000-08:00

Lịch sử của SEO từ năm 1990 đến 2010

Webmaster và các nhà cung cấp nội dung đã bắt đầu tối ưu hóa các trang web cho công cụ tìm kiếm vào giữa những năm 1990. Ban đầu, các webmaster bắt đầu gửi link liên kết hay url của trang web đến các công cụ tìm kiếm, các công cụ này sẽ gửi một spider ” nhện mạng ” đến trang website đó, website sẽ đựoc thu thập dữ liệu, sau đó được index lên máy chủ tìm kiếm, nơi đây các thông tin về website sẽ được lưu trữ lại, các từ khóa của website, các link liên kết trong website đó, các spider này sẽ làm việc index lên máy chủ theo lịch trình mà các công cụ tìm kiếm quy ước.

Người sở hữu trang web bắt đầu để nhận ra những giá trị của việc có các trang web của họ và có thể nhìn thấy được xếp hạng cao trong kết quả công cụ tìm kiếm, và tạo ra các cơ hội cho seo, và đựoc chia ra làm hai dạng, seo truyền thống và seo gian lận. Theo nhà phân tích Danny Sullivan, cụm từ “Tối ưu hóa công cụ tìm kiếm” sử dụng rất nhiều trên mạng vào năm 1997.

Đầu phiên bản của thuật toán tìm kiếm dựa vào quản trị trang web cung cấp thông tin như các thẻ meta từ khoá, hoặc tập tin chỉ mục như ALIWEB. Thẻ meta cung cấp một hướng dẫn đến nội dung của mỗi trang.

Sử dụng dữ liệu meta vào các trang chỉ mục được tìm thấy sẽ được ít hơn đáng tin cậy, tuy nhiên, vì những sự lựa chọn của webmastermà các thẻ meta có sự chính xác trong khả năng update website lên máy chủ tìm kiếm. Những dữ liệu không chính xác, không đầy đủ, và không nhất quán trong thẻ meta có thể gây ra sự xếp hạng không đúng vị trí cho các tìm kiếm không liên quan. Việc cung cấp nội dung được tối ưu hóa và một số thuộc tính trong mã nguồn HTML đối với một trang web cần phải chính xác để có được kết quả tốt trên công cụ tìm kiếm.

Bằng cách dựa quá nhiều vào các yếu tố như mật độ từ khóa đó được độc quyền trong vòng kiểm soát của một webmaster, công cụ tìm kiếm sớm bị lạm dụng và thao túng xếp hạng. Để cung cấp kết quả tốt hơn cho người dùng của họ, công cụ tìm kiếm đã phải thích ứng để đảm bảo kết quả của các trang đã cho thấy các kết quả tìm kiếm có liên quan nhất, thay vì các trang không liên quan nhồi với từ khoá nhiều bởi webmaster vô đạo đức. Các công cụ tìm kiếm đã phản ứng lại bằng cách phát triển phức tạp hơn thuật toán xếp hạng, có tính đến các yếu tố bổ sung mà gây nhiều khó khăn cho quản trị web để thao tác.

Sinh viên ở Đại học Stanford, Larry Page và Sergey Brin, đã phát triển “backrub,” một công cụ tìm kiếm dựa trên một thuật toán toán học để đánh giá sự nổi tiếng của các trang web. Và đã cho ra đời thuật toán Pagerank, PageRank là một thuật toán đánh giá khả năng liên kết sâu và rộng của website đó. Thuật toán PageRank ước tính khả năng của một trang nhất định qua yếu tố người sử dụng web vào xem website và số người ngẫu nhiên vào website và các liên kết từ website đó đến các website khác và ngược lại. Như vậy, PageRank được xác định yếu tố ngẫu nhiên truy cập cho người dùng cao hơn. Thực tế thì lại khác, pagerank hiện nay chỉ là một yếu tố xác định thứ hạng trên công cụ tìm kiếm thông qua mức độ phổ biến liên kết và số người dùng ngẫu nhiên truy cập.

Page và Brin thành lập Google vào năm 1998. Google ngày càng thu hút người dùng tìm kiếm và sử dụng ngày càng tăng do có nhiều người thích tính thiết kế website đơn giản của google. Các yếu tố trang web như PageRank và phân tích siêu liên kết được coi là những yếu tố quan trọng (như tần số từ khóa, thẻ meta, tiêu đề, liên kết và cấu trúc trang web) để cho phép website xuất hiện trên các công cụ tìm kiếm.

Nhiều trang web bắt đầu tập trung vào việc trao đổi, mua, bán và các liên kết, hay hơn hết là việc spam liên kết website, thường đựoc xây dựng trên quy mô lớn để đạt đựoc thứ hạng cao trên công cụ tìm kiếm google.

Đến năm 2004, công cụ tìm kiếm Google đã kết hợp một loạt các yếu tố không tiết lộ trong các thuật toán xếp hạng của họ để giảm tác động của các thao tác liên kết. Google nói: các thuật toán đựoc sử dụng hơn 200 cách khách nhau để xác định thứ hạng website trên công cụ tìm kiếm để giảm thiểu các thủ thuật can thiệp thứ hạng google. Đáng chú ý như Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, đã nghiên cứu các phương pháp khác nhau để tối ưu hóa công cụ tìm kiếm, và đã công bố ý kiến của mình tại các diễn đàn trực tuyến và website trao đổi về SEO, cùng nhìn nhận về sự quan trọng của website trên công cụ tìm kiếm...

Năm 2005, Google bắt đầu cá nhân hóa những kết quả tìm kiếm cho mỗi người dùng. Tùy thuộc vào lịch sử của họ về tìm kiếm trước đây, Google crafted ghi nhận kết của tìm kiếm của người dùng. Năm 2008, Bruce Clay nói rằng “xếp hạng là chết” vì tìm kiếm được cá nhân hoá. Nó sẽ trở thành vô nghĩa như thế nào khi mỗi người chỉ thấy mỗi kết quả khác nhau và độc lập.

Năm 2007, Google công bố một chiến dịch chống lại các liên kết trả tiền (chuyển PageRank). Ngày 15 tháng 6 năm 2009, Google tiết lộ rằng họ đã thực hiện các biện pháp để giảm thiểu những tác động của PageRank do sử dụng các thuộc tính nofollow trên các liên kết. Matt Cutts, một kỹ sư phần mềm tại Google, tuyên bố rằng Google Bot sẽ không theo các liên kết có thẻ ” nofollow ” để ngăn chặn việc sử dụng liên kết bừa bãi hay liên kết các website không tương thích, tránh cho việc thất thoát thứ hạng và đánh giá SEO. Để tránh việc thất thoát ranking ở trên. Các nhà phát triển web nên tránh sử dụng Javascript để giảm thất thoát thứ hạng và thẻ ” nofollow ” để nâng tầm quan trọng page rank lên. Ngoài ra một số giải pháp đã được đề xuất bao gồm việc sử dụng iframes, Flash và Javascript vẫn nên hạn chế.

Trong tháng 12 năm 2009 của Google tuyên bố sẽ được sử dụng lịch sử tìm kiếm web của tất cả người dùng của mình để xếp hạng kết quả tìm kiếm

Tìm kiếm theo thời gian thực được giới thiệu vào cuối năm 2009 trong một nỗ lực để làm cho kết quả tìm kiếm kịp thời và có liên quan.Với sự phát triển của các công nghệ truyền thông, kết quả tìm kiếm thời gian thực giúp cho website hiện thị nhanh chóng trên công cụ tìm kiếm một cách nhanh chóng, giúp người tìm kiếm nắm bắt hiện tại thông tin trong môi trường siêu thông tin.

Năm 2010: Hãy chờ sự thay đổi mới từ công cụ tìm kiếm số một thế giới – Google – History SEO 1990 – 2010

chiến thuật của goole !

2010-12-12T23:36:00.000-08:00

Tuyệt chiêu tìm kiếm hiệu quả trên Google

Google đã trở nên quen thuộc với người dùng Internet. Tuy nhiên, vẫn còn rất nhiều thủ thuật để khai thác sức mạnh tìm kiếm của gã khổng lồ này mà có thể nhiều người chưa biết.

Hãy cùng khai thác những tính năng tìm kiếm nâng cao của Google Việt Nam:

Theo dõi thời tiết ở các thành phố trên thế giới:

Để nắm bắt tình hình thời tiết, nhiệt độ, độ ẩm… của 1 thành phố nào đó trên giới, bạn chỉ việc gõ ‘thời tiết + tên thành phố’ vào khung tìm kiếm và nhấn Enter.

Chẳng hạn, để biết thời tiết hiện tại ở khu vực Hà Nội, bạn gõ thời tiết Hà Nội và nhấn Enter.

Không chỉ hiện thị nhiệt độ, độ ẩm… mà kết quả còn hiển thị cả hướng gió, tốc độ gió, và dự báo thời tiết cho vài ngày tới.

Sử dụng Google làm máy tính:

Bạn có thể sử dụng Google để tìm kết quả của các phép tính đơn giản, bao gồm cộng, trừ, nhân, chia và các phép toán mũ…

Để thực hiện điều này, điền dãy phép tính vào khung tìm kiếm và nhấn Enter. Kết quả phép toán sẽ được hiển thị ngay bên dưới.

Lưu ý: sử dụng ký hiệu ^ để thay thế cho phép mũ và ký tự * để thay thế cho phép nhân.

Chuyển đổi đơn vị đo:

Để chuyển đổi giữa các đơn vị đo, bạn có thể sử dụng cú pháp sau: ‘số lượng đơn vị đo = ? đơn vị đo muốn chuyển thành’.

Chẳng hạn, để biết 10 dặm bằng bao nhiêu km, bạn có thê gõ: 10 dặm = ? km, rồi nhấn Enter. Kết quả sẽ hiển thị ngay bên dưới.

Chuyển đổi đơn vị tiền tệ:

Nếu bạn muốn biết tỉ giá giữa các đồng tiền trong ngày hôm nay để thuận tiện cho việc giao dịch, bạn chỉ việc sử dụng cú pháp: ‘số lượng đơn vị tiền -> đơn vị tiền quy đổi’.
Chẳng hạn, để biết giá trị Việt Nam Đồng của 100 USD, bạn có thể gõ 100 USD -> VND vào khung tìm kiếm rồi nhấn Enter.

Để đơn giản hơn, bạn có thể viết rõ ra tên của đơn vị cần quy đổi. Chẳng hạn, với đồng Bảng Anh, bạn có thể ghi cụ thể là Bảng Anh, thay vì ký hiệp GBP.

Xem tỷ số trận đấu và lịch thi đấu:

Bạn là người hâm mộ bóng đá và muốn biết kết quả trận đấu cũng như thời gian những trận đấu tiếp theo của đội bóng mình hâm mộ. Bạn chỉ việc gõ tên của đội bóng vào khung tìm kiếm và nhấn Enter.

Chẳng hạn, để xem thông tin thi đấu về đội bóng Arsenal, chỉ việc tìm kiếm bằng từ khóa Arsenal.

Một vài tính năng tìm kiếm mở rộng:

Một vài thủ thuật tìm kiếm bị hạn chế với trang ngôn ngữ tiếng Việt của Google, do vậy, bạn có thể chuyển qua trang tìm kiếm tiếng Anh để khai thác các tính năng tìm kiếm này. Để làm điều này, bạn truy cập vào trang http://google.com/ncr (thay vì trang http://google.com.vn như mặc định).

Với trang web tiếng Anh này, bạn có thể sử dụng tính năng Google Instant.

Sau khi sử dụng trang ngôn ngữ tiếng Anh, để trở về trang Google tiếng Việt ban đầu, bạn nhấn vào nút ‘Go to Google Vietnam’ ở trang chủ của Google.

Hiển thị giờ hiện tại ở các địa điểm trên thế giới:

Nếu muốn biết múi giờ hiện tại ở một thành phố nào đó trên thế giới để tiện liên lạc hoặc giao dịch, bạn chỉ việc gõ từ khóa ‘Time + Tên thành phố’ vào khung tìm kiếm của Google và nhấn Enter.

Chẳng hạn, để biết giờ hiện tại ở thành phố New York, bạn gõ Time New York và nhấn Enter, kết quả sẽ được hiển thị tức thì.

Thời gian mặt trời lặn/mọc ở các thành phố:

Để biết thời điểm hoàng hôn và bình minh ở mỗi thành phố trên thế giới, bạn chỉ việc dùng từ khóa ‘sunrise’ (mặt trời mọc) hoặc ‘sunset’ (mặt trời lặn), kèm theo tên của thành phố cần kiểm tra.

Chẳng hạn, để biết thời điểm mặt trời mọc ở Hà Nội, bạn gõ sunrise Hà Nội vào khung tìm kiếm và nhấn Enter.

Tìm kiếm số liệu dân số của các quốc gia:

Bạn muốn tìm số liệu thống kê về dân số của 1 quốc gia nào đó để phục vụ cho công việc, chỉ cần sử dụng từ khóa ‘population’ cùng với tên của quốc gia đó.

Chẳng hạn, để biết dân số của Việt Nam (theo thống kê gần đây nhất), bạn gõ population Vietnam vào khung tìm kiếm và nhấn Enter.

Số liệu này sử dụng từ cơ sở dữ liệu của ngân hàng thế giới. Bạn có thể kích vào hình ảnh thumbnail của đồ thị để có những thông tin chi tiết hơn về mức độ tăng/giảm dân số.

Tìm kiếm địa điểm:

Bạn sắp du lịch ra nước ngoài và muốn tìm kiếm một vài địa điểm như nhà hàng, rạp chiếu phim, cửa hàng ở thành phố mà bạn ghé thăm.

Chẳng hạn, để tìm kiếm địa điểm nhà hàng nổi tiếng tại London, bạn chỉ việc gõ từ khóa ‘restaurant London’ vào khung tìm kiếm. Hoặc cụ thể hơn, để tìm kiếm nhà hàng các món ăn Hàn Quốc, bạn có thể gõ Korean food London.

Kết quả sẽ trả về địa điểm cụ thể, kèm theo đánh dấu trên bản đồ của Google Map.

goole seo

2010-12-12T23:34:00.000-08:00

Google chinh phục thị trường SEO, SEM

Bằng việc mua lại Doubleclick, Google đã đặt một chân vào thị trường SEO, SEM với lợi thế tuyệt đối trên thị trường máy tìm kiếm của mình.

Hiện nay, các nhà cung cấp dịch vụ tăng ranking trên các công cụ tìm kiếm của các Website và triển khai chiến dịch quảng cáo hiệu quả trên Search Engine đang có một đối thủ mới mà không mới: đó là Google.

Với việc mua lại DoubleClick, Google đang sở hữu một công ty SEO lớn nhất thế giới. Vì DoubleClick cũng sở hữu Performics nên Google cũng quyết định giữ lại Performics – nhà cung cấp các dịch vụ SEM và SEO.

Điều này đã tạo ra mối quan ngại cho các nhà cung cấp dịch vụ SEM và SEO, người người bây giờ phải “chạm trán” với Google, một đối tác chủ chốt, đồng thời cũng là một đối thủ “đáng gờm”.

Theo ông Lance Loveday, giám đốc điều hành của Closed Loop Marketing – một công ty chuyên về SEO và SEM: “Chúng tôi đang gặp rất nhiều thách thức khi phải cạnh tranh với các dịch vụ SEM/SEO của Google”.

Trong vòng 7 năm qua, khi Google ngày càng phổ biến đối với các nhà quảng cáo cũng như người tiêu dùng , Google bắt đầu thực hiện thêm các chiến dịch kinh doanh về SEO và SEM. Trong khi đó, các nhà kinh doanh bắt đầu chuyển hướng quảng cáo sản phẩm của mình trên các công cụ tìm kiếm, chủ yếu là Google, và nhận ra rằng họ cần được sự giúp đỡ từ các công ty chuyên về SEM để thiết kế, kiểm soát và theo dõi sự hiệu quả của những chiến dịch đó. Đồng thời, những nhà kinh doanh này cũng nhận ra rằng việc tăng rank cho website của công ty trên các công cụ tìm kiếm khi khách hàng tìm kiếm các từ khoá liên quan đến sản phẩm của họ cũng rất quan trọng, và đây là yếu tố họ cần phải có sự trợ giúp từ các nhà cung cấp dịch vụ SEO.

Trước khi Google mua lại DoubleClick, các công ty SEO và SEM được xem như những nhà cũng cấp dịch vụ bổ sung cho Google, nhưng bây giờ khi Performics là một phần của Google, mọi thứ đã thay đổi.

Người ta lo ngại rằng Performics sẽ có được những thông tin nội bộ về các thuật toán Search Engine của Google, điều này giúp cho Performics cung cấp các dịch vụ SEO hiệu quả hơn các đối thủ cạnh tranh.

Hơn nữa, Google cũng có thể sẽ phát triển các dịch vụ SEM cho Performics với giá rẻ, có thể là miễn phí, để cạnh tranh với các nhà cung cấp dịch vụ SEM khác. Điều này khiến mối quan hệ tốt đẹp bấy lâu nay giữa Google và các nhà cung cấp dịch vụ SEO và SEM trở nên căng thẳng. Tuy nhiên, đây chưa chắc là một tín hiệu thực sự tốt đẹp cho Google, bởi vì các nhà cung cấp SEM khác vẫn đang còn tầm ảnh hưởng rất lớn đối với khách hàng của họ.

Theo nhận định của vietSEO thì công ty nhỏ SEO sẽ nằm riêng biệt với bộ phận máy tìm kiếm, ví nếu áp dụng hiểu biết về thuật toán của Google trong việc tối ưu hóa Website cho máy tím kiếm cho các Website khách hàng thông qua các cong ty SEO của Google thì các thuật này sẽ bị lọt ra ngoài và các Webmaster khác sẽ nắm bắt khá nhanh. Google không dại gì mà hi sinh lợi thuật toán mà hãng có gắng bảo vệ từ nhiều năm nay chỉ vì lợi nhuận nhỏ từ các công ty SEO (so với lợi nhuận từ quảng cáo trực tuyến). Có chăng lợi ích của việc mua lại các công ty SEO sẽ giúp hãng có thêm thu nhập từ mảng SEO, SEM nhờ vào thương hiệu nổi tiếng, mặt khác công ty SEO, SEM này sẽ giúp thuật toán của máy tìm kiếm hiểu hơn các tiểu xảo SEO, SEM.

Google cập nhật Pr khi nào?

2010-12-12T23:31:00.000-08:00

Google cập nhật Pr khi nào?

Anh em cho hỏi thường thì Google sẽ cập nhật Pr theo thời gian như thế nào . để em căn cho Site em
Các bài viết khác:
Bản đồ tư duy pagerank 26/10/2010 9:34 AM
Hình như google vừa update pr? 18/10/2010 11:17 PM
PageRank 17/10/2010 3:24 AM
Tại sao lại thế? 27/08/2010 9:01 AM
Google cập nhật Pr khi nào? 13/08/2010 3:12 PM
Hỏi đáp về pagerank 28/06/2010 8:19 PM
Pagerank thật hay ảo ? 27/06/2010 10:00 PM
Vì sao page rank có thể tụt từ 3 xuống 0? 03/06/2010 9:55 AM
Bạn còn quan tâm tới chỉ số Google Page Rank nữa không? 26/05/2010 3:06 PM
Thứ hạng không phụ thuộc vào pagerank 07/05/2010 10:54 AM
PageRank những điều còn chưa biết 17/04/2010 10:59 PM
TrustRank - Một yếu tố ảnh hưởng đến thứ hạng trên Google 17/04/2010 10:55 PM
PageRank đã update ngày 03-04-2010 07/04/2010 10:40 AM

Website top 120 alexa trao đổi lin

2010-12-12T23:26:00.000-08:00

Website top 120 alexa trao đổi link, text link, logo, banner, iframe

Website www.luocbao.com mởi mở chức năng danh bạ website : www.danhbaweb.luocbao.com (Thứ hạng alexa 120 Việt Nam, còn tăng nữa ) mời các website đối tác trao đổi link, text link, logo, banner, iframe, đăng ký danh bạ web miễn phí với tất cả website. Bạn nào quan tâm thì liên hệ nick ketnoithitruong@yahoo.com
Các bài viết khác:
Trao đổi back link rất nhiều lĩnh vực 13/12/2010 1:04 AM
Trao đổi link với www.tuoitrediaoc.com 08/12/2010 8:26 PM
Cần trao đổi Link với các website Tour, Travel, Hotels .... 07/12/2010 4:20 PM
Cần trao đổi backlink với các website: sim số đẹp, điện thoại,... 03/12/2010 1:40 PM
Website top 120 alexa trao đổi link, text link, logo, banner,... 02/12/2010 11:18 AM
Cần mua Text Link, anh em báo giá 02/12/2010 10:01 AM
Cần trao đổi text link và trao đổi banner: www.bandoc.vn trang... 30/11/2010 10:31 PM
Trao đổi link với Có ngay 28/11/2010 5:22 PM
Xây dựng hồ bơi Bình An cần trao đổi link -... 24/11/2010 11:50 AM
Site PR = 6 . Muốn trao đổi text link với các site PR nhỏ hơn 24/11/2010 10:25 AM
Trao đổi link với www.ketnoithitruong.com và www.luocbao.com 23/11/2010 11:30 PM
Forum Nhịp sống trẻ cần trao đổi tex tlink, logo, banner với tất... 22/11/2010 11:49 PM
Tool kiểm tra thứ hạng từ khóa trên Google Search ! 10/11/2010 2:38 PM
Đặt quảng cáo tại www.raothue.vn cực kì tốt cho seo 25/10/2010 10:35 AM
Cần trao đổi liên kết website có PR 2 24/10/2010 8:54 PM
Trao đổi liên kết với site PhimNhanh.Net 23/10/2010 11:36 AM
diendan.xaydungkientruc.vn trao đổi logo 15/10/2010 7:04 PM
Mời trao đổi logo với RaoLaCo.com 15/10/2010 9:47 AM
Trao đổi liên kết 13/10/2010 3:02 PM
15 thủ thuật xây dựng liên kết cho những Website mới 08/10/2010 8:56 AM

Kỹ năng Seo cho Blogspot - p2

2010-12-12T23:21:00.000-08:00

Kỹ năng Seo cho Blogspot - phần 2

Submit sitemap lên các search engine như Google, Bing cho Blogspot nghe có dễ và ai cũng làm được. Nhưng trên 80% các webmaster sử dụng Blogspot đã submit “thiếu”, không đúng cách, dẫn đến rất nhiều bài viết không được Google index. Phần 2 của loạt bài Thủ thuật SEO cho Blogspot sẽ giúp bạn giải quyết vấn đề này.

Với Wordpress, việc submit sitemap lên Google Webmaster Tools là quá đơn giản. Chỉ cần cài plugin hỗ trợ sitemap như Google XML Sitemap rôi submit 1 link là xong. Ví dụ: http://www.thegioiseo.com/simap.xml

Nhưng với Blogspot thì không đơn giản như vậy. Vì sao? Sitemap mặc định của Blogspot không liệt kê đầy đủ mà chỉ liệt kê 26 bài gần đây nhất nên Google sẽ index thiếu rất nhiều bài của bạn. Khá nhiều blogger submit site mặc định này và họ vẫn lầm tưởng họ đang làm đúng.

Làm theo các bước dưới đây sẽ giúp bạn khắc phục “điểm yếu” này của blogspot:

1. Vào Google Webmaster Tools và add blog bạn vào nếu bạn chưa add (xem bước 1,2,3,4 ở bài này)

2. Verify blog xong, vào Sitemap Generator, nhập đường dẫn đầy đủ của blog vào ô ( ví dụ: http://abc.com/ hoặc http://abc.blogspot.com/)

Bạn sẽ thấy hiện ra Sitemap cho 3 search engine là Google , Bing, Yahoo. Đối với Bing và Yahoo thì đơn giản chỉ cần bạn click vào link là xong. Nhưng với Google thì bạn phải add tay.

3. Bây giờ vào Google Webmaster Tools để add tay các sitemap cho Google. Nhấn vào Submit a Sitemap, copy các dòng được liệt kê ở phần For Google vào lần lượt

Vậy là bạn đã submit sitemap 1 cách hoàn chỉnh nhất cho blogspot. Bạn sẽ không lo Google index thiếu bài nữa. Chúc bạn thành công.

Kỹ năng Seo cho Blogspot - p1

2010-12-12T23:18:00.000-08:00

Kỹ năng Seo cho Blogspot - phần 1

Blogger/Blogspot là 1 trong những blog platform được yêu thích nhất ( chỉ sau Wordpress ), ưu điểm nhất của Blogger chính là miễn phí và server mạnh. Bạn không bao giờ phải lo nghĩ tới tiền hosting hàng tháng, hay lo sợ bị ddos,.. Tuy nhiên, Blogger lại thua kém Wordpress khá nhiều mặt, trong số đó là vấn đề hỗ trợ SEO friendly ( thân thiện với bộ máy tìm kiếm ) 1 cách tự nhiên. Nếu để bình thường, Blogger sẽ không SEO friendly, và bài viết này sẽ giúp bạn giải quyết vấn đề đó

Phần 1: Xóa Duplicate content – Những nội dung bị trùng

Duplicate Content là 1 lỗi ảnh hưởng xấu đến SEO, các search engine sẽ coi như là spam và hạ thấp rank của bạn. Để giải quyết vấn đề này của Blogger, bạn hãy làm theo các bước sau đây:

1. Truy cập Google Webmaster Tools ( đăng nhập bằng tài khoản Google như Gmail, Google Adsense,.. hoặc đăng kí nếu chưa có)

2. Click vào Add a site và nhập địa chỉ trang web bạn vào ( chỉ điền domain, không cần điền http:// )

3. Copy đoạn Mega tag yêu cầu xác nhận

4. Vào Blogger.com, Blogger Dashboard –> Layout –> Edit HTML. Paste đoạn mega tag này vào sau chữ <head>. Nếu bạn gặp lỗi không save được thì thêm đoạn </meta> sau mega tag đó.

5. Quay trở lại trang chủ Webmaster Tools, vào Site Configurations –> Sitemaps. Add đoạn sau vào “feeds/posts/default”

Nếu không được thì thay bằng đoạn “feeds/posts/default?redirect=false”

6. Quay trở lại trang chủ Webmaster Tools, vào Site Configuration –> Crawler Access –> Remove URL.
Mục đích là xóa tất cả các trang Archives , không cho Google index dẫn đến bị duplicate content nữa.
Click vào “New removal Request” và chọn “Individual URLs: web pages, images, or other files” rồi nhấn Next.

Ở đây bạn sẽ nhập đường link archive của bạn vào, có dạng như sau:

- http://tên tài khoản.blogspot.com/năm_tháng_01_archive.html (nếu bạn dùng subdomain của blogspot )
- http://www. domain của bạn.com/năm_tháng_01_archive.html (nếu bạn dùng domain riêng)

Click this bar to view the full image.

7. Vào Site Configuration –> Settings. Ở phần Parameter handling chọn Adjust parameter settings . Thêm đoạn showComment vào ô trống. Chọn Igrone rồi Save lại.

Bước này tránh cho Google index comment, giúp không bị duplicate content.
kỹ năng seo p2

Kiếm tiền với FileServe – FileServe.com

2010-12-12T21:03:00.000-08:00

Kiếm tiền với FileServe – FileServe.com

Tương tự với Hotfile, FileServe là 1 trang upload kiếm tiền uy tín và có nhiều ưu điểm hơn so với Hotfile, hiện đang rất hot và đang cạnh tranh cùng Hotfile. Xem thêm về kiếm tiền upload với Hotfile tại đây.

Đầu tiên các bạn đăng kí cho mình 1 tài khoản: Ở đây. Hoặc link dưới:
http://fileserve.com/signup.php?reff=VlurFUGaEWc~

Khi đăng kí nó hỏi mình trả bằng hình thức nào các bạn phải xác định để sau này khi mỗi tuần khi số tiền lớn hơn 15$ nó sẽ tự động trả cho bạn. Có nhiều hình thức thanh toán để các bạn chọn là Epasssporte, Webmoney và PayPal.
Thật ra nhiều cách để kiếm tiền Online nhưng mình chọn công việc upload vì nó thích hợp với mình, nói về công việc này các bạn cần phải có chút hiểu biết về Soft – biết về nó để làm gì nhỉ – là để khi ta post bài mà chọn soft đó thuộc thể loại nào, nói đến đây chắc các bạn hiểu vì khi post nhầm khu vực họ sẽ xóa bài của bạn nếu nặng Banned account bạn là chuyện thường.
Một điều này nữa là các bạn phải biết tới anh Google vì ảnh giúp ta rất nhiều trong việc tìm kiếm thông tin. Nếu tính chuyện lâu dài các bạn nên tự sắm cho mình 1 account Rapidshare vì nó giúp mình công việc leech qua Hotfile (các bạn có thể đọc FAQ của nó: http://hotfile.com/faq.html) và khi có tiền trong tài khoản Hotfile các bạn đừng ngần ngại tự mình Upgrade lên thành Premium Membership có nó bạn sẽ tận hưởng công việc thêm trôi chảy của mình.
Nói về vấn đề post bài có nhiều thứ để cho bạn chọn: Soft, Ebook, Music, Movie, Games…nếu bắt đầu mình khuyên các bạn nên chọn những thứ có MB nhẹ ( nhớ đừng nhỏ hơn 5MB nếu nhỏ hơn bỏ gì đó vào cho lớn hơn hoặc bằng 5MB ) nó sẽ là cho bạn nhanh đỡ đuối hơn- như game mini – ebook – soft nhỏ- nhạc, sau này quen dần các bạn sẽ hướng tới các file với lượng MB lớn vì nó giúp bạn kiếm nhiều tiền hơn.
Đây là thông tin số lượng MB họ trả tiền:

+ Tips cho spam : nếu bạn ko ngại reg lại nick khi bị ban thì hoàn toàn có thể lập clone vào topic của mình ở các forum lớn(chỉ lớn thôi nhé, VD warez-bb, katzforums,movieshare,divxturka…rank alexa cao vút); và tự reply trong các thread của mình, tốt nhất là 2 browser, 2 nick ngồi tự cat với nhau => up view => nhiều down. cái này cực hiệu quả đấy , hậu quả thì dĩ nhiên sau đấy ban vì spam + multi ID là chuyện bình thuờng ở huyện
+ 1 dạng…scam : khi gặp các fim hot, có link leech các kiểu,mà các bác ngại down về để lấy screenshot, hay bản rip của phim quá xấu => hãy tìm các ảnh của fim đấy coi như 1 dạng ảnh fake về cái file mình đang post => cũng sẽ hiệu quả. VD : fim avatar là bản TS hay CAM, mẹ fim thì hot, mà rip thì xấu vãi => tìm link ảnh trên google, cái nào đẹp nhất thì lấy về làm description => nhiều thằng nhìn ảnh tuởng bản đẹp => down. dĩ nhiên sẽ có thằng báo fake screens. kệ nó. spam up bài cho qua trang và sẽ càng có nhiều thằng down.

6. VPS

Hiện giờ khá nhiều bác có VPS. Có nhiều ông gà gà hấp hấp bảo lấy VPS tự down về kiếm tiền, vậy thử hỏi 1000 luợt down file 100mb mới đc 15$, mỗi file down free cách nhau >15p, down pre thì 1 acc down 1 file tính 1 lần => các bác reg đc bao nhiu VPS và acc pre để down hay là chờ down free ? Có bao nhiu file để mà down đc… Em thấy cái này ko khả thi. Còn các bác reg trâu và tầm cỡ thì chắc là sẽ tốn khá nhiều thời gian nhưng bù lại cũng sẽ có nh xiền là đuơng nhiên
Vậy VPS có tác dụng j với newbie như em? Hay nhất là VPS có tốc độ down/up gấp khoảng 100 lần cái mạng FPT/Viettel phò phở nhà em. Nên em dùng nó để lưu những file đc coi là vi phạm bản quyền mà hay bị hotfile lên để có thể up lại bất cứ lúc nào. VD : fim avatar,sherlock holmes, windows7 mod..etc..

7. Refer

Khi đã kiếm kha khá, có nguồn file hàng ngày rồi thì chắc bạn phải tính đến referer. Kiếm ref bằng cách dạy cho bạn, anh em trong forum, chỉ bảo tận tình để nguời ta ko phải lập nick mới ngoài ref của mình thì sẽ rất chán. Hotfile tính ref 20% là ko nhỏ đâu. 1 tuần 1 ref kiếm 20$ bạn sẽ có 4$, 5 thằng như vậy thì ngồi chơi ko cũng có 20$ ăn sáng tuần sau . Nguời quen thì có thể share acc rapidshare leech chung, 5 ngày 25Gb chắc 1 nguời leech thừa thãi.

8. Tips ngoài lề

+ Đôi khi bạn có thể kiếm thêm tiền với các dịch vụ kiểu short link, upload image. VD : linkbee, tinypaste, kemipic…etc.. nhưng cái này chỉ là kiếm chút tiền lẻ, và cũng chỉ 1 số forum cho phép còn lại nó sẽ hide hết, thậm chí mình còn dính warn/barn .
+ Bạn nên chơi thêm 1 con acc rapidshare nếu ko có tiền/paypal/thời gian để mua. RS chơi đơn giản hơn HF nhiều. Leech bất cứ cái j, spam như bình thuờng, nhưng chú ý là HF là HF, RS là RS, KHÔNG NÊN LÀM MIRROR RS cho file HF của mình vì nó sẽ làm tụt luợng down thê thảm. Ngoài mục đích là có acc leech, đôi khi bạn sẽ thừa thãi để có thêm tiền từ rapidshare. Chăm chỉ và có thời gian có thể sẽ có khoảng >3k point 1 ngày, như em lười vãi đái ra chỉ đc khoảng 2k 1 ngày.
+ Nên post ở cả các site của vn, VD megasharesvn.com, updatesofts.com, softvnn.com, hdvietnam.com…etc tăng lượt down có thể ko tính tiền, nhưng cũng ảnh huơng đến rank (thì phải !?).
+ Các bác uploader nhiều khi hỏi, tại sao hotfile nó del file của mình => vì file của các bác vi phạm bản quyền nó bắt buộc phải del thôi, vừa up xong spam xong nửa tiếng sau del là chuyện bt ở huyện, vậy tránh để nó đỡ del thì có nhiều cách : tạo 1 folder trên hotfile, move các file vào folder đấy rồi get link folder, hoặc dùng các trò tinypaste,linkbee cái này em ko recommend lắm.

hướng dẫn chèn backlink ẩn

2010-12-12T21:02:00.000-08:00

Chèn backlink ẩn dưới keyword SEO có làm cho keyword đó lên top được không?

mrphantuan:
- Bạn cho mình hỏi là chèn backlink ẩn dưới keyword SEO có làm cho keyword đó lên top được không? ( tất nhiên là dofollow rồi).Hi
?????????????

Nghệ Thuật SEO :
- Dân cư SEO có câu “Content is King, Linking is Queen“, như vậy có thể nói backlinks chứa keyword ảnh hưởng tới SEO – Linking is Queen.Nhưng kô có nghĩa là 100% bạn sẽ SEO thành công 1 từ khóa, vì nó chỉ là công chúa, còn vua mới là Content is King. Vì vậy khi bạn xây dựng backlinks là tốt nhưng kô nên quá lạm dụng và phụ thuộc vào nó quá. Ngoài ra SEO còn phụ thuộc vào nhiều yếu tố khác nữa.
Hai lí do bạn kô nên lạm dụng keywords trong SEO:
1. SEO gồm nhiều yếu tố, nếu bạn chỉ dùng 1 yếu tố là keywords và backlinks sẽ khiến bạn mai một kiến thức về SEO và không nâng cao tay nghề SEO của mình.
2. Nên chú trọng vào nội dung, khách hàng, và nghiên cứu SEO ở nhiều tài liệu khác nhau và áp dụng theo cách riêng của mình. Thực hành và làm SEO càng nhiều càng có thêm kinh nghiệm chinh chiến nhiều.
Các bạn có bất cứ câu hỏi gì về SEO và kiếm tiền online, nếu trong phạm vi kiến thức của mình, hoặc nhờ chuyên gia giải đáp, giúp các bạn biết thêm về nó.
Xin gửi câu hỏi qua địa chỉ mail: tienluc86@gmail.com

DỊCH VỤ SEO

2010-12-12T20:57:00.001-08:00

Dịch vụ SEO giá rẻ

Gói dịch vụ SEO bao gồm:

1. Tư vấn SEO và phân tích từ khóa.
2. Tạo file robots.txt.
3. Tạo sitemap.xml.
4. Cài đặt Google Analytics.
5. Tối ưu hóa và đưa “từ khóa” quý khách yêu cầu lên top 10.
1. Quy Trình Thực Hiện:
- Tối ưu hóa WebSite
- Xây dựng liên kết
- Quảng bá Web
- Đưa từ khóa lên TOP 10 google theo yêu cầu.
2. Cam kết:
- Cam kết thực hiện SEO đúng từ khóa, và đưa từ khóa lên TOP 10 google trong thời gian đã thống nhất giữa hai bên.
- Hoàn trả 100% số tiền quý khách chi trả cho gói dịch vụ SEO của chúng tôi nếu không thực hiện đúng yêu cầu và đúng thời gian cam kết.
3. Hình thức thanh toán:
- Thanh toán 50% giá trị gói SEO. Thanh toán tiếp theo khi các từ khóa lên TOP dự kiến.
- Thanh toán trực tiếp hoặc chuyển khoản.
4. Liên hệ:
Phone: 0978-335-288 ( Mr Lực )
E-Mail: tienluc86@gmail.com
Yahoo: nguyen.luc86

GOOGLE HƯỚNG DẪN SEO

2010-12-12T20:57:00.000-08:00

Tài liệu hướng dẫn SEO căn bản của Google

SEO là một công cụ quản bá mạnh nhất trên internet hiện tại, điều này chắc hẳn nhiều người đã biết rõ. Nhưng dường như ở VN định nghĩa quảng bá web vẫn như một cái gì đó khá mơ hồ. Thực ra trên thế giới SEO được xem như một hình thức bắc buộc sau khi thiết kế song website, và ngay cả Google đơn vị trực tiếp chịu ảnh hưởng từ các dịch vụ SEO cũng đã lên tiếng xác nhận thông tin này.

Google từ lâu đã cho đăng tải các thông tin giúp webmaster tối ưu hóa SEO website trên công cụ tìm kiếm của họ, và một bộ tài liệu giới thiệu về SEO căn bản cũng đã có từ năm 2008, chỉ có điều là chưa có tiếng việt.
Hôm nay vô tình dạo qua Google blog thì thấy các bác ý mới cập nhất thêm 40 loại ngôn ngữ nữa và may mắn là …. có tiếng việt. Mình xin giới thiệu với các bạn bộ tài liệu này, mong rằng các bạn sẽ có cái nhìn cụ thể hơn về việc lám SEO cho website của mình. Nhưng cũng phải nói trước là đây chỉ là bộ tài liệu SEO căn bản, dành cho những người chưa biết gì về SEO hay quảng bá web. Vì vậy các pro đừng hỏi sao tài liệu sơ đẳng quá, hay các bác đã biết hết thì đừng hỏi là tại sao làm ý đúc mà nó ko lên top.
Download file PDF tiếng việt
Tham khỏa thêm tại web blog của Google

Hướng dẫn SEO Off Page

2010-12-12T20:55:00.000-08:00

Hướng dẫn SEO Off Page

Trong lĩnh vực SEO, việc phát triển các liên kết, tạo dựng các mối liên hệ trên cộng đồng mạng (SEO Off Page) có rất nhiều yếu tố quan trọng cần chý ý tới để có thể giúp website của bạn có được thứ hạng cao trên các máy tìm kiếm một các dễ dàng hơn.

Có rất nhiều yếu tố đáng kể có thể ảnh hưởng đến sự phát triển và mở rộng của các liên kết đến trang web của bạn.
Hãy đảm bảo rằng trang web của bạn có một sự hấp dẫn nào đó mà những người khác sẽ được quan tâm để liên kết với bạn.
Khi thiết kế web, hãu cố gắng tạo nội dung mà mọi người muốn liên kết, ngay cả khi không trực tiếp cung cấp cho giá trị kinh tế, trang web này xứng đáng được liên kết nâng cao thẩm quyền và vị trí của mỗi trang của trang web của bạn.
Bất cứ khi nào có thể, cố gắng để có các từ khóa của bạn trong rất nhiều các liên kết trỏ đến trang của bạn.
Đăng ký thành viên trên các blog và các diễn đàn, tham gia hoặc liên kết trao đổi với các trang web liên quan đến chủ đề của bạn cũng là một cách tốt để tạo mối liên hệ tới website của bạn.
Nếu bạn có một nội dung tốt nội bộ, cố gắng để có được liên kết trực tiếp đến các trang nội bộ của bạn.
Bắt đầu một blog và viết thú vị và độc đáo về các vấn đề của bạn, sản phẩm, tin tức và các trang web khác trong cộng đồng của bạn.
Bình luận trên các trang web khác với ý kiến hữu ích, có liên quan và có giá trị.
Tham gia vào diễn đàn để tìm hiểu những gì khách hàng tiềm năng của bạn nghĩ là quan trọng.
Công cụ tìm kiếm là rất cụ thể liên quan đến việc cải thiện khả năng tăng thứ hạng cho website của bạn, phải sử dụng một quá trình phát triển của liên kết tự nhiên để có được thành công trong SEO.

XAY DUNG LIEN KET

2010-12-12T20:54:00.000-08:00

Xây dựng liên kết và những vấn đề quan tâm

Chắc hẳn không phải cần tới lời khuyên của các chuyên gia marketing online bạn mới có thể nhận ra tầm quan trọng của việc xây dựng link. Không có các link sẽ không thể phát triển được danh tiếng của website, và không có danh tiếng, website cũng không thể leo hạng trên kết quả tìm kiếm. Tuy nhiên, thậm chí là những nhà marketing online lão luyện nhất cũng phải thừa nhận rằng việc xây dựng link không hề đơn giản như ta tưởng.

Trong link building, nhiều hơn chưa hẳn đã là tốt hơn
Chỉ đi loanh quanh và kiếm về một đống link không hẳn sẽ cải thiện được điều gì. Vấn đề là các link chất lượng mới giúp website có được thứ hạng cao hơn trên công cụ tìm kiếm. Thế nhưng việc xác định ra điều gì làm cho link này tốt hơn link kia lại rất khó. Đây là lúc bạn cần tới những lời khuyên của các chuyên gia marketing online, nếu không bạn sẽ chỉ lãng phí thời giờ mà thôi.
Anchor Text mục tiêu – một yếu tố then chốt.
Khi bắt đầu theo đuổi chiến dịch khởi tạo link trên các site, bạn cần đặt ra đoạn Anchor text mục tiêu của mình. Tuy nhiên, bạn không nên dùng cùng 1 đoạn text đó ở mọi nơi, điều này cũng khiến Google có ấn tượng không tốt về link của bạn. Nên dùng 2 hoặc 3 cụm từ khác nhau để đại diện cho web của bạn. Nếu bạn chỉ tạo được một image link, thì phải chắc chắn rằng webmaster đó đặt đoạn text hoặc tên web của bạn vào ALT tag của image đó.
Chú trọng vào các link tới và link đi.
Google sẽ căn cứ vào trang đặt link của bạn để đánh giá khách quan về website của bạn. Một site có nhiều inbounk link sẽ đem lại danh tiếng nhiều hơn cho site được link tới. Trong khi đó, link trên một trang chất lượng kém thì các outbound link sẽ không phát huy được gì nhiều.
PageRank không phải là tất cả
Đừng biến mình thành kiểu webmaster không biết tới gì khác ngoài PageRank. Một site PR cao vẫn có thể có giá trị link thấp. Điều này đặc biệt đúng với những site chuyên bán link. Chú ý tránh xa những site sử dụng các cụm từ như “sponsored by” ( tài trợ bởi) hay “paid for by” ( được trả bởi)… Google sẽ không bao giờ để các site dạng này có chút PR nào. Vì vậy chỉ đơn giản là bỏ qua những site đó, chúng không đáng lãng phí thời gian của bạn.
Chú trọng tới sự tương thích của website link tới.
Hãy chú trọng rằng bạn đang theo đuổi những link trên các site tương đồng và xem xem các page đó được tối ưu hoá thế nào. Nếu một webmaster đưa ra cho bạn sự lựa chọn giữa một page có tittle là “About Us” và page kia là “About Red Widget”, bạn sẽ chọn cái nào? Tất nhiên link trên trang được tối ưu hoá là “About Red Widget”, sẽ có giá trị hơn.
Một Chuyên gia marketing online luôn kiểm tra những gì “không rõ ràng”
Theo lời khuyên của các chuyên gia, bạn có thể kiểm tra các site theo cách không chính thống bằng cách : Trong trang tìm kiếm, bạn type cụm từ “cache”, theo sau là một url và sẽ tìm ra site đó có được liệt kê hay không và lần cuối cùng nó được tăng thứ tự là khi nào. Nếu nó không được lên hạng trong vòng 30-45 ngày gần đây, thì đó không phải là một địa chỉ tốt để link tới. Tuy nhiên một số domain có giá trị hơn những domain khác. Ví dụ như, link từ trang có domain .edu sẽ tốt hơn là từ 1 trang .com, nếu là trang .info thì giá trị càng ít hơn nữa. Tất cả những yếu tố này đều phải được cân nhắc kỹ càng trong việc xem xét tới giá trị của 1 site trong công cuộc xây dựng link của bạn.
Các trang mạng xã hội thực sự có ý nghĩa?
Hầu hết chúng ta đều để ý thấy những thanh chứa link phía dưới các blog spots và forum đề nghị mọi người ghé tới các trang Digg, Reddit, Facebook, Twitter hay StumbleUpon. Bạn có cần phải cố gắng tạo link ở những địa chỉ kết nối xã hội đó? Có đấy. Chỉ những link đó thôi cũng có giá trị rất lớn, Google càng ngày càng căn cứ vào các active Web đó để quyết định danh tiếng của các site khác.
Đã đến lúc khai thác chúng, trước hết là bằng cách tham gia vào các forum, các trang xã hội và thuyết phục các webmaster đăng tải các bài viết chứa các link của bạn dưới dạng anchor text, điều này rất hữu ích và thực sự đáng để bạn bỏ thời gian và công sức. Tuy nhiên phải nhớ rằng, tương thích – phù hợp – liên quan vẫn là một nguyên tắc căn bản trong marketing online.
Có khi nào bạn check xem các link của bạn có phải là clean link?
Khi có được link trên 1 website, bạn có thường để ý tới mã nguồn của page đó? Bạn có thấy gì thêm vào tag “href” ở link đó không? Site đó có dùng mã chuyển hướng không, hay trong metadata của site đó có đoạn nào chú dạng “nofollow”? Nếu có thì link đó sẽ chẳng có tác dụng gì. Vì đoạn code chứa từ “nofollow” lệnh cho công cụ tìm kiếm rằng: không theo link đó. Vậy nên hãy chắc chắn một điều bạn có được những “clean link” .
Khi bạn bị hạn chế về mặt tài chính và đang cố gắng phát triển trang web của mình để có được thứ hạng cao hơn, sẽ là một quyết định khó khăn để bắt đầu suy nghĩ về tư vấn marketing online. Web đã từng là một môi trường thiên về “tự mình làm lấy tất cả”. Tuy nhiên điều đó đã thay đổi kể từ 2004, khi người ta bắt đầu nói về thế hệ “Web 2.0”. Thật khó khăn hơn bao giờ hết khi đánh giá và xây dựng link có chất lượng trong thế giới phong phú các ứng dụng web và mạng xã hội. Bạn hoàn toàn có thể làm được, tất nhiên phải liên tục cập nhật những xu thế, những chiến lược marketing online hiệu quả mà các chuyên gia tư vấn đưa ra bởi thế giới Web là luôn luôn thay đổi. Việc xây dựng link tốt đòi hỏi nhiều thời gian và sự nỗ lực, bạn sẽ không muốn lãng phí chút nào những điều đó cũng như lãng phí tiền bạc của mình trong những thời điểm khó khăn.

Các dạng RewriteURL tốt cho SEO

2010-12-12T20:53:00.000-08:00

Dưới đây là các kiểu RewriteURL tốt nhất cho SEO mà mình tổng hợp:

http://www.domain.com/cac-dang-rewriteurl-tot-cho-seo/
http://www.domain.com/cac-dang-rewriteurl-tot-cho-seo-ID/
http://www.domain.com/ID-cac-dang-rewriteurl-tot-cho-seo/

http://www.domain.com/cac-dang-rewriteurl-tot-cho-seo.html
http://www.domain.com/cac-dang-rewriteurl-tot-cho-seo-ID.html
http://www.domain.com/ID-cac-dang-rewriteurl-tot-cho-seo.html
http://www.domain.com/categories/cac-dang-rewriteurl-tot-cho-seo/
http://www.domain.com/categories/cac-dang-rewriteurl-tot-cho-seo-ID/
http://www.domain.com/categories/ID-cac-dang-rewriteurl-tot-cho-seo/
http://www.domain.com/categories/cac-dang-rewriteurl-tot-cho-seo.html
http://www.domain.com/categories/cac-dang-rewriteurl-tot-cho-seo-ID.html
http://www.domain.com/categories/ID-cac-dang-rewriteurl-tot-cho-seo.html

Nghệ Thuật SEO chọn kiểu:

http://www.domain.com/ID-cac-dang-rewriteurl-tot-cho-seo/

Còn bạn thì sao???

y3

2010-12-01T00:43:00.000-08:00

Welcome Y3.VC. Y3 Best Collection category full of free online games, y3.vc Here you can find y3 games, play online games for free, including free online games for girls, barbie dress up games, free games for boys, games action, fun games, including game animals and sports games. Y3 Games games and new games. Choose a free online game and Play Now.Y3.VC makes it easy for kids to find and select the kids games they want to play by viewing pictures of each game.We grow with kids as they find the old Y3 Games they used to play arent challenging enough for them anymore. They can easily step up to another type of online game at any time they are ready.

một website hiệu quả

2010-11-30T23:19:00.000-08:00

Một website SEO hiểu quả nghĩa là đem lại nguồn lợi ích cho chủ nhân website đó. SEO hiệu quả phải đạt được kết quả mong muốn về những từ khóa cần SEO phải có vị trí càng cao trên TOP các SE ( chủ yếu là google ) càng tốt.

Tuy nhiên tiêu chí để đánh giá website không chỉ dựa vào chỉ số keywords của bạn lên TOP google mà còn đánh giá về nhiều yếu tốt khác…. Hôm nay tôi sẽ phân tích về hiệu quả SEO ( sử dụng Google Analytics ).
1. Các chỉ số về Site Usage :

- Visit: Lượng visit càng cao thì website đó có hiệu quả SEO càng cao.
- Pageview: Pageview là 1 điều tất yếu, nếu lượng visit cao mà pageview quá thấp nghĩa là website của bạn về mặt nội dung không có hiệu quả, nội dung không hấp dẫn và không níu kéo được khách hàng, người truy cập.
- Page/visit: Chỉ số Page càng cao/ 1 visit thì website của bạn là 1 website rất hữu ích, website có giá trị về nội dung và rất được khách hàng và người truy cập yêu mến.
- Bounce Rate: Bounce Rate website của bạn nên từ 1% – 5% là ổn. Khi Bounce Rate quá cao thì bạn cần phải tối ưu hóa lại website ngay lập tức.
- Avg. Time on Site: Chỉ số phút càng cao đồng nghĩa với việc người xem quan tâm đến nội dung của bạn, nếu website của bạn là 1 gian hàng (Store) thì chỉ số này là tiêu chí để bạn bán được mặt hàng của mình nhiều hay ít.
- % New Visits: Không nên quá cao, từ 50% – 70% là ổn. Cao quá nghĩa là website của bạn không có giá trị về nội dung, khách hàng và người truy cập chỉ ghé thăm website 1 lần rồi bỏ đi, không bao giờ trở lại.
2. Các chỉ số về Traffic Sources Overview:
- Search Engines: Tỉ lệ % nên từ 40% – 60% (Lưu lượng traffic của website bạn đến từ SE).
- Direct Traffic: Cố gắng đạt được tỉ lệ 30% – 40% thì website của bạn thật là tuyệt vời.
- Referring Sites: Nên giảm tỉ lệ này càng thấp càng tốt, dưới 5% thôi và cố gắng tăng tỉ lệ Search Engines và Direct Traffic.
Để minh chứng cho những gì mình nói ở trên, sau đây là 1 pics về lưu lượng truy cập của 1 website trong hệ thống của mình. Tuy nhiên về mặt SEO mình vẫn chưa đạt được sự hiệu quả mà mình mong muốn. Tỉ lệ Search Engines quá cao và Direct Traffic thì quá thấp.

nghe thuat seo

2010-11-10T23:26:00.000-08:00

4 cách nhanh nhất giúp các website mới xuất hiện trên Google!

Một trong những vấn đề đầu tiên mà ai cũng phải đối mặt khi bắt đầu làm web, blog đó là website/blog của bạn không có ai biết đến, bạn không có một liên kết nào và website/blog của bạn không xuất hiện trên các search engine.
Xin giới thiệu với các bạn một số cách giúp website/blog mới làm của các bạn nhanh chóng xuất hiện trên Google.

1) Đăng kí địa chỉ Website của bạn với Google
Đây không phải là cách nhanh nhất để được google index nhưng nó an toàn và chắc chắn. Google không thể index website của bạn nếu nó không biết đến sự tồn tại của website đó.
Tất nhiên Google không đảm bảo rằng nó sẽ index tất cả các URL đã đăng kí nhưng đừng vì thế mà bỏ cuộc. Tuy nhiên bạn cần lưu ý rằng chỉ đăng kí 1 URL mỗi domain thôi nhé (thường là trang chủ) vì nếu không bạn sẽ bị coi là spam. Google’s crawlers sẽ tự động tìm các trang khác trong website của bạn thông qua internal links.
Đây là link để bạn đăng kí website với Google:
www.google.com/addurl
Yahoo cũng có tính năng tương tự:
search.yahoo.com/info/submit.html
Bing cũng vậy:
bing.com/docs/submit.aspx

2) Đăng kí XML sitemap
Sẽ mất một thời gian khá lâu để Google có thể index tất cả các trang trong 1 website chỉ bằng cách lần theo các liên kết. Website càng lớn thì thời gian càng lâu. Những trang càng ở sâu thì càng khó được index vì phải sau vài lần mò mẫm thì Google mới có thể index được chúng. Tuy nhiên bạn có thể giải quyết vẫn đề này bằng cách sử dụng XML Sitemap. Nói nôm na là bản đồ website của bạn.
XML sitemap là một file text được lưu dưới định dạng XML. Trong đó nó liệt kê tất cả những URLs có trong website của bạn. Cấu trúc XML sitemap rất đơn giản do đó bạn có thể làm nó bằng tay hoặc tự động bằng công cụ XML sitemap generator. Chuẩn XML sitemap được hỗ trợ bởi Google, Yahoo! và Microsoft Bing do đó một file sitemap có thể dùng cho cả 3 công cụ tìm kiếm trên.
Sau khi đã tạo sitemap cho website, bạn cần đăng kí nó với các công cụ tìm kiếm. Để làm được điều đó với Google, bạn cần đăng kí một tài khoản tại Google Webmaster Tools. Trong Google Webmaster Tools, bạn sẽ thấy rất nhiều thông tin giá trị về website của mình. Vd: thứ hạng, thời gian ghé thăm của google bot…v.v
Tương tự với Yahoo!, bạn có thể đăng kí sitemap của mình thông qua Yahoo! Site Explorer.
Microsoft Bing cũng vậy, bạn có thể vào trang Bing Webmaster để đăng kí sitemap.

3) Gửi bài lên các Social Bookmarking:
Điều này đã được thử nghiệm và kết quả cho thấy website của bạn sẽ được index rất nhanh nếu bài viết của bạn được đăng lên các social bookmarking lớn như Digg.com, Mixx.com, Reddit.com. Đặc biệt nếu nó được đưa lên front page thì kết quả còn tuyệt vời hơn nữa. Không những website của bạn được index nhanh chóng mà bạn còn nhận được vô số khách viếng thăm, nhiều đến mức có thể làm sập website của bạn trong thời gian ngắn. Do đó hãy chuẩn bị sẵn sàng.
Tuy nhiên các trang trên lại không chấp nhận các bài viết bằng tiếng Việt nên các bạn cần lưu ý khi gửi bài. Nếu bài viết của các bạn bằng tiếng Việt các bạn có thể gửi lên các trang social bookmarking Việt Nam như:
- Mottramdo.com
- Linkhay.com
- Tagvn.com
- Vietkicks.com
- ishare.vn
- Buzz.vn

4) Các liên kết chất lượng cao:
Một trong những cách để đẩy nhanh tốc độ index trang web của bạn đó là kiếm được càng nhiều liên kết chất lượng cao càng tốt. Nếu bạn quen ai đó đang sở hữu một website hoặc blog nổi tiếng bạn có thể nhờ họ đặt link tới website của bạn. Liên kết đến từ những website có thứ hạng cao sẽ khiến trang web của bạn được Google để ý nhiều hơn. Do đó hãy xây dựng cho mình một chiến lược kiếm backlinks thật tốt. Ngoài ra hãy dành thời gian viết những bài viết bổ ích, thú vị cho website của bạn vì chỉ có những bài viết chất lượng cao mới thu hút được liên kết từ các website khác cũng như người dùng sẽ có lí do để quay lại lần sau.
Nếu ở Việt Nam, bạn có thể post bài ở một số diễn đàn lớn như DDTH.com, Gamevn.com, Zing.vn…v.v kèm liên kết tới website của bạn ở cuối bài viết. Đảm bảo chỉ sau vài giờ là bài viết đó sẽ xuất hiện trên Google.
Chúc các bạn thành công trong việc đưa website/blog của mình lên Google!
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