The Fastest Way to Increase SEO?

With a name like “Speed SEO” the new desktop application from Xynet Software is garnering some serious attention. The real question is perhaps “what does it have besides its name?” The answer: a lot more than we originally thought.
The market has been flooded lately with software targeted at SEO professionals mostly because search marketing has continued to blow up along side the Internet marketplace in general. If you really want to understand the recent surge in attention to SEO just take a look at current Google Adwords CPC rates. We did some research for a national insurance company recently and found that they were going to pay upwards of $40 a click for some of the Insurance terms they needed to target if they chose to do so using Adwords. We told them to save their money and let us do some SEO.
The competitiveness of SEO has also risen alongside everything else on the web, but for those who have been in the game as long as we have SEO is still the best option (given you have the right tools). This is where things like SEO software come in. Like it or not, even a team of twelve of the best data entry specialists money can buy is not enough in most cases to build links with the big boys. Truly competitive SEO requires the use of tools once regarded as outrageous and overkill. It also requires a sound understanding of things like proxy servers, pinging limits, contextual spinning and human caffeine limits (slightly joking). In short SEO is more complicated than it has ever been.
We found Speed SEO to be truly helpful in the most important way. Building decent links, and doing so quickly. We don’t want to repeat what is already posted directly on their homepage, so we’ll just give you a brief overview and then send you there. Speed SEO lets you create site profiles and key terms for each. It then goes on to build links for you in safe manner thus increasing your search ranking quickly and efficiently. We highly recommend checking them out and would love to hear any feedback you have. Go to The Official Site

Keyword Research

As you explore the world of internet marketing, you’ll probably come across the phrases “keyword” or “keyword research” on more than one occasion. But what are keywords and why should you care about them?
Think about what happens when you go to a search engine like Google or Yahoo. If you’re looking for information on cruise deals for your next vacation, you might enter the word “cruises” into the search bar to find websites related to vacation deals. That word you entered is what’s referred to as a keyword. If you entered a string of words, say “best cruise deals”, you’ve entered a keyphrase into the search engine.
Searchers use keywords to find information on the internet.
The keyword or keyphrase tells the search engine what kind of results to bring back for you. Search engines scour the internet, recording the information they find on various sites around the web. When you enter the keyphrase “best cruise deals”, the search engines comb their databanks to find sites related to “best cruise deals”.
When you’re building a website, choosing the keywords and phrases to focus on is extremely important. You want to target the keywords people are actively searching for. But as you can imagine, some keywords are more competitive than others. An example of a general keyphrase is “lose weight”. It’s much more competitive than the keyphrase “lose weight with the lemon juice diet”.
If you build a new site around the phrase “lose weight”, you’ll be competing with well established websites and likely find your site buried on page 89 of Google’s search results for the term.
Where your site falls on the search results pages is measured as its ranking. For the general keyphrase “lose weight”, you’ll likely be low in the rankings, so your site won’t receive much traffic or exposure.
On the other hand, if you focus on less competitive keywords, you can expect to rank much higher in the search engine results – you may even be able to land the much-coveted first page ranking.
This is why good keyword research is vital to the success of your online business. Focus on less competitive keywords and you can expect to rank much higher in the search engine results. Focus on lots of less competitive keywords and you’ll get lots of free traffic.
Ideally, you want to find keyphrases that have high search volumes and low competition. The two go hand-in-hand – the phrase “make your own digital camera using a potato” likely has low competition, but it won’t matter if no one ever searches for it. The experts argue back and forth about exactly what type of numbers you should be looking for – “search engine results of less than 500,000″ or “at least 1,000 daily searches” – but it will be up to you to determine which parameters work best for your internet business.
The other thing to keep in mind is that you optimize the individual pages of your site, not just the home page. So you don’t just pick one keyword or keyphrase. You need to select a number of them and set up an actual strategy for ranking high for all of them.
To conduct your keyword research, you can take advantage of a number of free or paid keyword research tools. One of the best free research tools is available through the Google Adwords program, although you can find other good options at SEOBook.com or by searching online. If you’re looking for programs that offer added functionality, look into WordTracker’s subscription service. Any one of these programs will help you identify keywords and keyphrases with high traffic and low competition to build your web pages around.

Directory Submissions

Submitting your website to both free and paid directory sites is a great way to increase the backlinks to your webpage. Directories are compilation sites that list links to all sorts of sites. To get a better feel for how these sites are structured, check out the Open Directory Project at dmoz.org – it’s one of the best known directory sites on the internet today.
Traditionally, directory sites are broken down into two different categories – free and paid – depending on whether or not they charge you to include your site in their listings. Both types can have a place in your search engine optimization campaign, depending on what type of budget you’re working with. However, whether paid or not, it’s important to realize that not all directories are equal in their potential to improve your site’s ranking. You’ll need to do your due diligence to be sure the directory you’re submitting your site to gives you the best return for your efforts.
Getting your site listed in targeted directories that relate to the theme of your website will likely be seen as a premium by the search engines. In addition, you might even receive some traffic from them.
For example, if someone who’s interested in dog training finds a great directory dedicated to gathering links in their area, they’ll likely bookmark the directory and come back time and time again. To find these highly targeted directories, search for “your niche +directory” using your favorite search engine.
In addition to finding targeted directories for submitting you site to, you also want to look at the quality of the directory. Submitting your site to directories with higher traffic and higher PageRank will lead to better SEO results for your webpages.
Another important thing to check into before you submit your site to a directory (especially if you’re going to pay) is whether or not the directory makes use of “NOFOLLOW” attributes. Basically, these tags tell the search engine robots that any outgoing links on the directory page shouldn’t be considered in the search engine rankings. These tags were intended to prevent spam links from gaining popularity in the search engines, but if you submit your site to a directory that uses them, you’ll lose the backlink benefits of directory postings. If the directory doesn’t explicitly state whether or not it uses these tags, you can find out by looking in the code for rel=”nofollow” or by using a special plug-in for your browser that marks these links as red.
When it comes to submitting your site to directories, you again have two different options. You can manually submit your site to each directory you’d like to be included in, or you can purchase software or services that will do the submissions for you. In fact, if you search for “directory submission” on any of the major search engines, you’ll see a number of different advertisements for bulk directory submission services. In most cases, these services won’t dramatically impact your site’s search engine optimization, since the directories they submit your site to may not be well optimized for your niche.
Submitting your site to directories by hand is more time-consuming, but it may be worth the money saved if you’re only going to be including your page in a select few directories. And you can save your time altogether by outsourcing this task.
Individual directories have their own rules for how a site should be submitted, but most include selecting the appropriate category for your link and including details like your link, anchor text and a brief description of your site. The amount of time it takes before your link is visible will also vary by directory. However, if you’re diligent in finding well-ranked, high-traffic directories, you should see increased traffic to your site in a short period of time.