The importance of the Meta Description tag

How important is the meta description tag ? 
-this is a very frequently asked question by blogger all around the world.

These days the importance of the meta description is less and less important. The meta description was originally and important factor for a higher position in search engines ranking. On that time search engines weren`t so "wise", and the meta descriptions where full of spammy keywords.

Now search engines are more wiser and spamming your meta description might can bring to get penalized or even banned. It`s not easy to recover your blog from a ban. Be aware, if you decide to use meta descriptions don`t make them look spammy and don`t stuff the them whit lots of keywords.

If you have a relevant meta description google may use it as a snippet for search results description , else it will use a piece of text from your content or instead google may use your ODP (DMOZ) directory description.

A well written meta description can attract more visitors through search engines search results , but be careful , don`t use the same description for all your pages ,google and some other search engines may threat this as duplicated content.
Try to keep your description tag bellow 150 characters (including spaces), don`t repeat any word more than twice ,a high keyword density may can bring to get penalized. Write accurate ,relevant and unique descriptions for each particular page, write them for humans instead of search engines.

In conclusion, the meta description tag is useless for your ranking. It has no weight in google algorithm.

seo information

SEO is an acronym for "search engine optimisation" or "search engine optimiser". Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure that you research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog and our discussion forum can provide you with a great deal of information about how to optimise your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.
Before beginning your search for an SEO, it's a good idea to become an educated consumer and make yourself familiar with how search engines work. We recommend starting here:

• Google Webmaster Guidelines
• Google 101: How Google crawls, indexes and serves the web.

If you're thinking about hiring an SEO, the earlier the better. A good time to hire is when you're considering a site redesign or planning to launch a new site. This way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:

• Can you show me examples of your previous work and share some success stories?
• Do you follow the Google Webmaster Guidelines?
• Do you offer any online marketing services or advice to complement your organic search business?
• What kind of results do you expect to see and in what timeframe? How do you measure your success?
• What's your experience in my industry?
• What's your experience in my country/city?
• What's your experience developing international sites?
• What are your most important SEO techniques?
• How long have you been in business?
• How can I expect to communicate with you? Will you share with me all the changes that you make to my site and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through over-aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google or even the removal of your site from our index. Here are some things to consider:

• Beware of SEO firms and web consultants or agencies that send you emails out of the blue.Amazingly, we get these spam emails too:
  

  "Dear google.co.uk,
  I visited your website and noticed that you are not listed in most of the major search engines and directories..."

  Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
• No one can guarantee a No. 1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
• Be careful if a company is secretive or won't clearly explain what they intend to do.Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be entirely removed from Google's index. Ultimately, you are responsible for the actions of any companies that you hire, so it's best to make sure that you know exactly how they intend to "help" you.
• You should never have to link to an SEO.Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines - at least, probably not in a way that you would consider to be positive.
• Choose wisely.While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO:http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behaviour. Be careful.
• Make sure that you understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labelled and separated from our search results, but make sure that you ask any SEO that you're considering which fees go toward permanent inclusion and which apply to temporary advertising.
• What are the most common abuses that a website owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO. Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavoury or illegal content.
• What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn't distinguish between actual search results and ads that appear on search results pages
• guarantees ranking, but only on obscure, long keyword phrases that you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from "fake" search engines, spyware or scumware
• has had domains removed from Google's index or is not itself listed in Google
• requests your FTP account information or root access to your server
If you feel that you were deceived by an SEO in some way, you may want to report it. In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click "File a Complaint Online", call 1-877-FTC-HELP or write to:

Federal Trade Commission CRC-240 Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it athttp://www.econsumer.gov/.

Introduction handbook ebook SEO 2.0

After publishing the handbook SEO 1.0. Webmaster Library has received many words of encouragement, sharing from you. Today 8 / 3 Library Webmasters make ebook publishing SEO manual version 2.0, with the desire to bring the knowledge of SEO (optimization) for everybody. Library has integrated Webmaster and compile the votes or made by many authors that we collected on the internet during the past. Book ebook ebook covers 10 major topics with 144 posts. The full range of topics and articles to help you sort the science easy to read reference and exchanged as needed. Handbook includes the following topics:

01.Giới thiệu

02.Search Engine Optimization

02.1. Optimization

02.2. Link Building

02.3. SEO Tips

02.4. SEO Marketing

03.SEO Open Source

03.1. Joomla SEO

03.2. Drupal SEO

03.3. vBulletin SEO

03.4. Wordpress SEO

04. SEO Documents

05. SEO Tools

Please thank the website: thuvienwebmaster.com, seovietnam.org, vnseo.net, vnpower.com, eblogviet.com, tomcatblog.info, hvol.net helped us make this ebook.

There are many articles that we do not write to the author's name should be had in this section. If you are the author of any article in this handbook, please let us know, we corrected for accuracy.

Hope this handbook helps your SEO.

Webmaster Library will continue the SEO Handbook ver 3.0 in the coming months. We hope the comments of the handbook you to a perfect day. All comments questions please contact us at:

TRAN LE DONG (Admin LIBRARY webmaster)

- Website: http://thuvienwebmaster.com

- Email: thuvienwebmaster@gmail.com